Modern Marketing

Life sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom - why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your idiot boss paid a fortune for sitting behind a mahogany altar? Thorny questions, and you might be surprised to hear the answers coming from an economist.

Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible

You don’t need to be an influencer to make an impact. You just need the right stories and the guts to tell them. If you’ve ever felt stuck trying to share your business without sounding like a walking sales pitch, you’re not alone. Most network marketers are never taught how to sell in a way that feels natural, honest, and powerful. That ends now. In Story-Selling for the Modern MLM Leader, Sydney Brown breaks down exactly how to use storytelling to grow your income, your influence, and your confidence. Inside, you’ll learn: The 10 story types that every network marketer needs (with...

Utilizing the Concepts of Modern Automotive Sales will increase both volume and gross profit for any and all consultants who choose to take the time and master the strategies, tactics, and word tracks presented. The sales process used for decades in the automotive sales industry has long been proven and effective. Moving into the 2020s, with all of the resources and data available to the consumer, the time is now for an augmentation of sorts.

Do you have a great story to tell, but don’t know how to tell it? Are you struggling with making a transition from old-school media to the new age of digital marketing? Does your marketing message stand out in a crowd, or is it drowning in a sea of competitors? Is your technical or engineered product innovative and exciting, but you can’t seem to reach your target audience? How can you make your technical product seem sexy? When you think of marketing a technical product, data sheets and operation manuals are no longer enough to get the job done. Trade shows are expensive and time ...

"The Art of Digital Warfare" is a must-read for any marketer looking to win in the modern landscape. Drawing on the timeless strategies of Sun Tzu's "The Art of War," this book provides practical tips and case studies for navigating the fast-paced world of digital marketing. With chapters on planning and strategy, intelligence and information, adaptability, communication, leadership, timing, and unconventional thinking, this book covers all the essential elements of a successful marketing campaign. Filled with quotes from "The Art of War" and practical tips, this book is a comprehensive ...

Modern Value Investing: A Comprehensive Guide to Applying Timeless Principles in Today's Market is the ultimate guide for investors looking to master the art of value investing. In this book, you will discover the timeless principles of value investing, as well as how to apply them to today's rapidly changing market.

Are you an enterprise sales leader who wants to move up the leader board and become a Top Seller? Do you want to learn proven sales tactics from one of the elite sellers and performance coaches today? Do you want to discover how you can stay at the forefront of our rapidly evolving modern economy and adapt your sales techniques to the digital age?

In this essential guide, you will find a comprehensive manual on the importance and techniques for developing a strong and authentic personal brand in today's competitive professional environment. This book covers everything from the fundamentals of personal branding to advanced strategies for positioning, differentiation, and networking, offering a valuable resource for professionals who want to stand out and achieve their career goals.

I'm Mike Massie, author of Small Dojo Big Profits and over a dozen other martial arts business books and courses. I've spent years learning how to put together all the "gold nuggets" of information that I picked up from watching and listening to real martial arts business "masters", observing what they did and taking it home to test it in my own studio. Along the way, I learned what not to do through trial and error, all while developing and honing this into a complete system for maximizing martial arts school profits while keeping my overhead to respectable levels.

Delivering more vehicles and creating more income only scratches the surface of Beyond the Walkaround. The "New Vision" takes sales consultants on a journey unlike any other. Create the ideal environment that allows for customer comfort and consultant confidence, the true key to success in all sales. Learn to counter, transition, and close like you never have before. Author Rob Hamilton takes us all on a fun trip through the realm of car sales.

It is no wonder that we are all drawn to the world of the paranormal. The need to research and delve deeper into the unexplained is a tendency which unites and joins humanity as a culture. This has always been the case, from the earliest ghost stories to tales of dragons and sea monsters. Since the turn of the 20th century, modern technology and science have pushed back the boundaries of explanation and shed new light on old secrets.

Most landscapers “lose on price” because their customers don’t understand why they’re different. Worse, they waste hundreds of hours a year chasing and trying to sell to bad fit customers...feeling like they have to take on every customer who calls while they wait for referrals because their marketing isn’t working the way they want it to. But it doesn’t have to be this way.

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

Discover the secrets of resilient ranching in one of America's most challenging yet rewarding landscapes with "Thriving on the Range." This comprehensive guide unlocks the potential of Utah's diverse environments to revolutionize your approach to farming and livestock management. Set yourself up for success right from the start by delving into the heart of Utah's varied ecosystems. Learn to adapt to altitude, manage water wisely in arid regions, and foster pasture health through native vegetation. With strategic insights and practical know-how, you'll turn environmental challenges into your...

This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!

Are you tired of being stuck in the same negative habits, but don't know how to change? Do you feel like old fears and unnecessary limitations and are holding you back from getting extraordinary results in your life, but you don't know how to break free? If you answered 'yes' to any of these questions, Neuro Linguistic Programming may be just what you need to create drastic positive change in your life.

If you are a professional, researcher, or student seeking to understand and implement marketing practices that promote sustainability and corporate social responsibility, this work is essential for you. With a didactic approach, this book offers valuable insights and practical examples on how to integrate sustainability into marketing strategies.

En esta obra, te sumergirás en el fascinante mundo del marketing de contenidos y descubrirás estrategias probadas para crear, distribuir y analizar contenido relevante de manera efectiva. Ya seas un profesional experimentado en marketing, un emprendedor ambicioso o simplemente alguien que busca impulsar su presencia en línea, este libro ofrece ideas valiosas y herramientas esenciales para alcanzar tus objetivos.