Modern Engineering

In 1995, a scandal erupted when the New York Times revealed that the Smithsonian possessed a century’s worth of nude “posture” photos of college students. In this riveting history, Beth Linker tells why these photos were only a small part of the incredible story of twentieth-century America’s largely forgotten posture panic—a decades-long episode in which it was widely accepted as scientific fact that Americans were suffering from an epidemic of bad posture, with potentially catastrophic health consequences.

Farming has been in John Connell's family for generations, but he never intended to follow in his father's footsteps. Until, one winter, after more than a decade away, he finds himself back on the farm. Connell records the hypnotic rhythm of the farming day - cleaning the barns, caring for the herd, tending to sickly lambs, helping the cows give birth. Alongside the routine events, there are the unforeseen moments when things go wrong: when a calf fails to thrive, when a sheep goes missing, when an argument between father and son erupts and things are said that cannot be unsaid.

Working from exclusive inside reporting, New Yorker writer Nicholas Schmidle tells the remarkable story of the test pilots, engineers, and visionaries behind Virgin Galactic’s campaign to build a space tourism company. Schmidle follows a handful of characters - Mark Stucky, Virgin’s lead test pilot; Richard Branson, the eccentric billionaire funding the venture; Mike Moses, the grounded, unflappable president; Mike Alsbury, the test pilot killed in a fatal crash; and others - in pursuit of their collective goal: to make space tourism a reality.

Myths are usually seen as stories from the depths of time—fun and fantastical, but no longer believed by anyone. Yet, as Philip Ball shows, we are still writing them—and still living them—today. From Robinson Crusoe and Frankenstein to Batman, many stories written in the past few centuries are commonly, perhaps glibly, called "modern myths." But Ball argues that we should take that idea seriously. Our stories of Dracula, Dr. Jekyll and Mr. Hyde, and Sherlock Holmes are doing the kind of cultural work that the ancient myths once did.

Acclaimed health journalist and National Geographic contributor Maryn McKenna documents how antibiotics transformed chicken from local delicacy to industrial commodity. Consumed more than any other meat in the United States, chicken is emblematic of today's mass food-processing practices and their profound influence on our lives and health. Tracing its meteoric rise from scarce treat to ubiquitous global commodity, McKenna reveals the astounding role of antibiotics in industrial farming, documenting how and why "wonder drugs" revolutionized the way the world eats.

You eat organic and non-GMO food. You only drink purified water. You take care of yourself and your family's health. But could there be a silent, invisible danger causing potential harm to you and your loved ones? There could. And it's called electromagnetic frequency (EMF) radiation and its one of fastest growing health issues facing our society. EMF radiation produced by modern technology such as cell phones, tablets, laptops, Wi-Fi, and smart meters is an emerging health threat.

It is difficult to conceive of the vast scale of the history of life on Earth, from the very first living organisms sparking into life in hydrothermal deep-sea vents to the dizzying diversity of life today. The evolution of life is a sweeping epic of a tale, with twists and turns, surprising heroes and unlikely survivors. The Earth beautifully distils this complex story into a meaningful scale. In taking a closer look at 47 carefully selected organisms over 15 periods in our planetary history, this audiobook tells the whole story of life on Earth.

What is it that makes humans human? As science and technology challenge the boundaries between life and nonlife, between organic and inorganic, this ancient question is more timely than ever. Acclaimed object-oriented philosopher Timothy Morton invites us to consider this philosophical issue as eminently political. In our relationship with nonhumans, we decide the fate of our humanity. Becoming human, claims Morton, actually means creating a network of kindness and solidarity with nonhuman beings, in the name of a broader understanding of reality.

The marvelous complexity of the universe emerges from several deep laws and a handful of fundamental constants that fix its shape, scale, and destiny. Where did these laws and these constants come from? And why are the laws so fruitful when written in the language of mathematics? Author Peter Atkins considers the minimum effort needed to equip the universe with its laws and its constants. He explores the origin of the conservation of energy, of electromagnetism, of classical and quantum mechanics, and of thermodynamics, showing how all these laws spring from deep symmetries.

Take an inside tour with the author to more than 30 world-class facilities to experience the most remarkable innovations and highly sophisticated robotics and automation in action. Have a front-row seat to top-brand, big-budget manufacturing in action, with complex machines communicating with other machines. However, you can also learn from small-to-medium-sized manufacturers. Discover how some simple tried-and-true, old-school low-budget manufacturing processes can be game changers for the industry.

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in over 30 years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopaedia. So that's what this book is. An advice encyclopaedia. A mentor in a box. Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Between 1817 and 1898, New York City evolved from a vital Atlantic port of trade to the center of American commerce and culture. Although this important urban transformation is well documented, the critical role of select Union soldiers turned New York engineers has, until now, remained largely unexplored.

The image of modern corporations has been shaped by a focus on profits over people and the environment, but this approach to capitalism is no longer viable. We are at an inflection point where business must take the lead in healing the crises of our time. The Healing Organization shows how corporations can become healing forces.

How does the physics we know today - a highly professionalized enterprise, inextricably linked to government and industry - link back to its origins as a liberal art in Ancient Greece? What is the path that leads from the old philosophy of nature and its concern with humankind's place in the universe to modern massive international projects that hunt down fundamental particles and industrial laboratories that manufacture marvels? This audiobook introduces us to Islamic astronomers and mathematicians calculating the size of the Earth while their caliphs conquered much of it and more.

We are living through a revolution in artificial intelligence that is not slowing down. This major shift is based on simple mathematics, some of which goes back centuries: linear algebra and calculus, the stuff of eighteenth-century mathematics. Indeed by the mid-1850s, a lot of the groundwork was all done. In this enlightening book, Anil Ananthaswamy explains the fundamental maths behind AI, which suggests that the basics of natural and artificial intelligence might follow the same mathematical rules.

What do you do when someone tells you, “It can’t be done”? Here is the extraordinary story of three people - an explorer, an engineer, and a statesman - who repeatedly proved critics and naysayers wrong. Roald Amundsen - the Norwegian explorer, Isambard Kingdom Brunel - the greatest engineer the world has ever seen, and Teddy Roosevelt - the cowboy turned statesman. Audacious Goals, Remarkable Results reveals the outsized risks and setbacks each faced in their quest to change the world.

Do you have a great story to tell, but don’t know how to tell it? Are you struggling with making a transition from old-school media to the new age of digital marketing? Does your marketing message stand out in a crowd, or is it drowning in a sea of competitors? Is your technical or engineered product innovative and exciting, but you can’t seem to reach your target audience? How can you make your technical product seem sexy? When you think of marketing a technical product, data sheets and operation manuals are no longer enough to get the job done. Trade shows are expensive and time ...

The opening decades of the 20th century witnessed a profound transformation in the history of modern sound media, with workers in US film, radio, and record industries developing pioneering production methods and performance styles. Focusing on broadcasting's initial expansion during the 1920s, Making Radio explores the forms of creative labor pursued for the medium in the period prior to the better-known network era, assessing their role in shaping radio's identity and identifying affinities with parallel practices pursued for conversion-era film and phonography.

The latest developments in physics have the potential to radically revise our understanding of the world: its makeup, its evolution, and the fundamental forces that drive its operation. Knocking on Heaven's Door is an exhilarating and accessible overview of these developments and an impassioned argument for the significance of science. There could be no better guide than Lisa Randall.

You are about to learn how to leverage the power of modern astrology to improve your health, boost you career, and enhance your self-awareness! Learn how numbers affect every facet of your life including your personality, energy cycles, character traits, relationships, careers, the future, and much more! Learn all you need to know about tarots.