Modern Business

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

“The Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your online presence. This book offers timeless techniques for turning underperforming websites into massive success stories for businesses, marketers, and entrepreneurs who need to get results now and don’t have the time to wait months to start selling on Google. Combining dozens of practical examples from some of the world’s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book ...

Ben Stein's experience from Washington to Hollywood - and everywhere in between - makes him the ideal individual to offer advice to others. His expertise in countless fields makes his valuable, keen observations - that cover the range of topics and challenges that most people face every day - the perfect topic for his book, What Would Ben Stein Do? It's a question we'd all be wise to ask ourselves when contemplating an array of issues in both business and life.

While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.

Cameron Mitchell’s “dish room to boardroom story” began when he was 16-years-old and started working as a dishwasher at a local steakhouse in Columbus, Ohio. Two years later, when Mitchell was working as a line cook during a chaotic shift change, he had an epiphany. He realized he loved the restaurant business and set out to make it his lifelong career. He knew he wanted to be the president of a restaurant company, one day.

You don't have to do a dangerous job to endure a health-destroying, possibly life-threatening workplace. Just ask the manager in a senior finance role whose immense workload required frequent all-nighters, leading to alcohol and drug addiction. Or the dedicated news media producer whose commitment to getting the story resulted in a 60-pound weight gain thanks to having no down time to eat properly or exercise. These individuals are not exceptions. Every industry is filled with them, and the costs, to both employees and their companies, is enormous.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

In the Confidence and Assertive Skills for Women guide, you're going to discover: How to become a confident, strong, and calm woman in today's chaotic world. Real-life case studies of ordinary women like you who transformed their lives and became powerful, assertive women. How to get rid of the debilitating impostor syndrome and gain the confidence you need to take on the world. Foolproof strategies to help you become an assertive woman and impose your will on the world without coming across as pushy or domineering.

Entrepreneurship and Business Development in 100 Minutes In sprint with fun to the point for all Long distance for all is out! Our time is characterised by speed, speediness and breathtaking progress. In-depth knowledge is increasingly reserved for specialists. The number of complex texts on the subject of entrepreneurship and business development is overwhelming. This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way. It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone...

Possessing powerful communication skills is the single most effective lifehack you can use to skyrocket yourself to massive success in every area of your life. Without proper communication skills, you're going to be ineffective in your personal and business life. If you're tired of not knowing how to form (and keep) connections with new acquaintances, how to defuse tense situations or if want to learn how to get people to buy into your idea, then this book is for you.

The ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay locked in the same position. This is a manifesto for how to operate in the twenty-first century, where everything has been turned on its head. Building on the runaway success of Robert Greene's The 48 Laws of Power (almost five million copies sold), the 'modern Machiavelli' teams up with rapper 50 Cent to show how the power game of success can be played to your advantage.

This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!

Everyone has secrets, and everyone is living a double life to some degree. The world is held up by lies; if everyone's secrets were to all be revealed tomorrow morning, civilization might collapse. To ascend the social hierarchies and achieve great power, you need to optimize and strategize rather than slogging and "working hard" every day of your life. This is counterproductive since it does not guarantee any beneficial results in the end. Nobody can succeed by following rules in the first place.

The key to increased success in all areas of life comes from gaining a higher degree of control over your psychology. Learn what the most successful entrepreneurs, business leaders and politicians already know, that the key to success comes from a specifically formulated mindset.

Many organizations are facing the uphill battle of modernizing their legacy IT infrastructure. Mirco Hering, a thought leader in managing IT within legacy organizations, lays out a road map to success for IT managers and tells them how to create the right ecosystem, how to empower people to bring their best to work every day, how to put the right technology in the driver's seat to propel their organization to success, and addresses the different challenges that legacy organizations face as they transform into modern IT departments.

This audiobook provides the practical tools necessary to help you regain your fervor and leave your mark on the world - and experience more happiness than you thought possible. Together, we can change the course of history - with humility, generosity, kindness, and joy, one holy moment at a time.

Warriors Manage Chaos by accepting and embracing unexpected opportunities and solutions arising, like the Phoenix, from deep in one’s soul. A practical no platitude spirituality road map guide to learning to be yourself! Too often fear freezes us from actively engaging in the problem. One can change this by thinking and acting like a Warrior. Only by knowing oneself can you live in the Now. This requires seeing your life situations through clear vision represented by Shiva’s Third Eye. This changes your perspective and range of options from passive indecision to active determination. ...

Have you ever had an intense conversation where the questions asked led to new discoveries you could not have imagined? That is the enlightening power of Samandy. The rich and, at times, emotionally-charged conversations inside may challenge you, even irritate you; but when they reveal the powerful message that lies beneath, it will leave you wanting more. If you have ever thrown your hands up and said, "What's the point? I'll never get what I want!", felt that chasing dreams is a waste of time, or felt cheated in life, then this fable may ring true for you as well.

In order to navigate the complicated - at times maddening - struggles of contemporary femininity, we need an unabashed manifesto for the modern woman that inspires us to move past outrage and take positive steps on the personal, professional, and societal levels. This manifesto galvanizes us to action in 13 major areas of our lives with as much firepower as possible. These are the credos we live by, the advice we give to friends, the tenets we instill in our companies and peers on a daily basis.

Ever Wonder What (In The World) Were The Chinese Thinking? You are not the only ones who are occasionally confused, misunderstood and lost in the wonderful yet sophisticated Chinese system. For those of you who want to taking a deeper, more structural and practical, modern approach to understand what the Chinese were thinking through a cultural and historical perspective, this book is a quick and dirty guide that will help get you on board in no time. Award-winning novelist Vann Chow introduces in What Were The Chinese Thinking? a series of important fundamental Chinese school of thoughts ...