Modern Business

Unlock the secrets to mastering modern marketing with Strategic Influence. Dive into a practical exploration of the latest strategies that are transforming the business landscape. From the digital frontier to the analytics powerhouse, this book guides you through essential skills needed to captivate audiences and build lasting brand loyalty.

Whether you are new to selling, a seasoned seller, a revenue leader, or considering getting into the selling profession, Infinite Selling will make you sit up and think differently. It addresses, head-on, the need for change in selling, away from just clever sales techniques and aggressive language, towards a true profession and one that anyone should be proud to be part of.

Descubra cómo dominar el poder de los influenciadores con esta guía completa y actualizada. Ideal para profesionales, empresas y entusiastas del marketing, ofrece valiosos conocimientos para optimizar sus estrategias. Explore desde los fundamentos hasta las estrategias prácticas de identificación, abordaje y colaboración con influenciadores relevantes. Se destacan análisis profundos del papel de los influenciadores en la construcción de marcas y el compromiso del público.

Dianetics has remained a best seller for more than 50 years. And with over 20 million copies in print, generating a movement that spans virtually every country on Earth, it’s indisputably the most widely read and influential book ever written about the human mind.

Want to get smarter? Develop your EQ. Emotional energy is in many ways our most precious resource. Emotions are the fuel for absolutely everything we say, do and create, and emotions are directly responsible for the degree of personal and professional success that we enjoy in life. Successful people, no matter their profession or field of interest all have one key characteristic in common: they are masters of managing their emotional energy. Simply put, they control their emotions, and don’t let their emotions control them.

Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible

Health and wellness entrepreneur Peter Darrow thought he had life all figured out. A native of the posh and privileged Upper East Side, the young millennial lived large, attending elite schools, throwing lavish birthday parties, and spending summers in the Hamptons. Then one day, his seemingly perfect, polished life came crashing down. Over the course of three hellish years, his father died, he inherited and burned through a shit-ton of money, his girlfriend dumped him, and his first business floundered.

Achieve success in the dynamic world of digital marketing with this comprehensive and practical book.

Exceeding Expectations: Mastering Customer Experience (CX) in the Modern Marketplace In today's competitive business environment, simply satisfying your customers isn't enough. "Exceeding Expectations: Mastering Customer Experience in the Modern Marketplace" offers a transformative approach to customer experience (CX), guiding businesses through the process of not just meeting but surpassing customer expectations. This comprehensive guide dives deep into the art and science of CX, offering practical insights, strategic advice, and the latest innovations that are reshaping how businesses ...

Instead of striving to have it all, it’s time to have just what we want.

The bolt from the blue that began a worldwide movement. For here is L. Ron Hubbard’s landmark book presenting his discovery of the reactive mind that underlies and enslaves Man. It’s the source of nightmares, unreasonable fears, upsets and insecurity.

La vérité est que la majorité des patrons ne parviennent pas à inciter leurs employés à s'engager et à être productifs au travail. Et ils sont souvent frustrés par leur incapacité à inciter leur équipe à l'action.

Stai per fare il grande salto in una posizione dirigenziale e vuoi assicurarti che tutto vada secondo i piani fin dal primo momento? Oppure sei già in una posizione manageriale e vorresti perfezionare il tuo stile di leader? Cerchi un modo per tenere traccia della giungla delle strategie di gestione e scoprire quale si adatta meglio alla tua personalità? Allora prendi questa guida e imposta semplicemente la bussola della carriera su "successo"!

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

This book offers a comprehensive and practical insight into how companies can stand out in highly competitive markets through market segmentation and message personalization.

The world of communication is changing, becoming less human, and it will not end well. We are responsible for turning this around. We can be the difference the world secretly craves. We can be the cure the world is yet to realize is indispensable. We can, and we must, defeat the rise of the Modern Zombie horde. Join me and explore the human strategies, techniques, and adventures that will enable you to rise up, wield your metaphorical machete, become a communication zombie slayer, and achieve incredible success at work, at home, and beyond.

So connected, yet so desperately alone - this is the new way that we are all alone together in a technological cocoon that covers our real pain. Our true essence is hidden behind screens that we show to the world, bringing us out of a natural state of healthy balance. Speaking our inner truth becomes a huge hurdle to overcome the fear of being judged, criticized, and rejected.

This first-ever inside look at Dillon and his life will fill a void in how we view the wild excesses of the Roaring Twenties, and how we understand the increasingly complex nexus between Wall Street and political power in our own time. The Baron of Wall Street is a vivid, novelistic account of Wall Street’s most formative years and its transformation through one dynamic and influential player in the financial world, highlighting his significant role in shaping US foreign policy today.

Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases.

Ever wonder what it's like to work remotely from a tropical island? How about taking a plane across the world to places you only saw in movies? Taking control of your personal day-to-day activities add up! And it starts with a simple, proven-step strategy that can can elevate your life into financial freedom beyond your wildest dreams!