Modern Business

Are you prepared to face the relentless threats lurking in the digital world? Cybersecurity: The Silent Battlefield equips business leaders and entrepreneurs with the knowledge and tools to combat the growing wave of cyberattacks targeting small and medium-sized businesses. In this comprehensive guide, cybersecurity experts share actionable insights to help you: Understand modern cyberthreats like ransomware, phishing, and insider attacks—and how they specifically target businesses like yours. Identify vulnerabilities in your systems, from weak passwords to outdated software, and learn ...

Technology - at least in theory - is improving our productivity, efficiency, and communication. The one thing it's not doing is making us happier. We are experiencing historically high levels of depression and dissatisfaction. But it doesn't have to be that way. Technology can drive - not diminish - human happiness.

This 21st Century thriller may be just up your street if you are already a fan of Patterson, Clancy or Larsson and like a storyline with more twists and turns than a sun bathing rattlesnake. For example, did greed ridden Atlanta billionaire Levi Goldman really understand that once he made a contract with the ‘Yegg’ man … he was committed? A secret vault nearly 200 feet below London’s Bryanston Street, built by the controversial wartime British Special Operations Executive to protect the names of its spies, is now the resting place for other priceless WWII memorabilia … billions of...

Struggling coming up with marketing ideas to compete against billion-dollar direct writers? We are in an era of dramatic change and disruption in the insurance-services industry. If you're plan is to have a Yellow Pages ad and just hope people call...good luck. Hope is not a system. This audiobook is packed full of creative ideas and systems for marketing. Enjoy!

An urgently needed guide for managing the anxiety and ambiguity in our daily lives, this book will help listeners thrive in challenging situations. Through this memorable story, you'll learn: how to embrace uncertainty in all parts of life; why no single response to uncertainty works for every situation; how various personality types typically respond differently to uncertainty; why it's crucial to resist responding negatively to uncertainty; and why it's important to take action, no matter how uncertain you feel.

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

The best of Peter F. Drucker's articles on management, all in one place. That "management" exists as a concept, a practice, and a profession is largely due to the thinking of Peter F. Drucker. For nearly half a century, he inspired and educated managers—and powerfully shaped the nature of business—with his iconic articles in Harvard Business Review.

Are you navigating the challenges of building an inclusive workplace? Do you struggle with gaining leadership buy-in, addressing cultural resistance, or leveraging diverse talents to drive innovation? You’re not alone but closer to the solution than you think. Modern Workplace Diversity is your essential guide to overcoming the hurdles of diversity, equity, and inclusion (DEI). Packed with actionable insights, this book offers practical tools to help you create an environment where everyone feels valued, supported, and empowered to contribute their best.

International Marketing in 100 Minutes In sprint with fun to the point for all Long distance for all is out! Our time is characterised by speed, speediness and breathtaking progress. In-depth knowledge is increasingly reserved for specialists. The number of complex texts on the subject of international marketing is overwhelming. This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way. It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big...

Are you ready to build a workplace that thrives and inspires? Modern Workplace Culture Made Easy and Modern Workplace Diversity Made Easy are now available as a powerful bundle. Together, they provide leaders, managers, and teams with tools to create inclusive, innovative, and highly effective environments—no matter the challenges.

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.

Mission, vision, values, and aspirational statements are meant to be more than decorations and slogans that make organizations look good in the eyes of employees, customers, investors, and stakeholders. When articulated properly, vision and mission statements can be powerful tools and can be positioned as strategic road maps to steer and unite organizations, employees, and stakeholders toward common objectives and goals. In addition, vision and mission statements can help corporations and organizations define their purpose and establish a unique corporate identity.

Today, we believe that the difference between failure and success, from average to elite, from deadbeat dropout to CEO, is the mentality. It might sound like an easy answer, but a healthy mentality requires constant work, just like happiness and all the good things in life. To help you achieve that wholesome mentality that takes you from good to great, we analyzed three of the greatest philosophers and broke down their observations on human nature, mentality, and happiness.

50 Things to Know About Modern Manners offers advice on how to behave in 10 different situations. Based on knowledge from etiquette professionals, when you display proper manners and have good etiquette, people will genuinely like you and want to spend time with you. You'll discover tips and tricks that you can do in order for you to accomplish your goal of becoming one of the most likeable people in your circle of friends.

No turbilhão do mundo corporativo, é fundamental que a figura do líder transcenda a mera posição de chefe e seja uma verdadeira fonte de inspiração. Esta obra é um guia fundamental para quem busca aprimorar as habilidades de liderança, seja você um gestor experiente, um futuro líder ou alguém que deseja investir em desenvolvimento pessoal. Com explicações claras, exemplos do dia a dia e reflexões preciosas, o livro ensina o ouvinte como abandonar conceitos ultrapassados, adotar novas ideias e liderar de forma mais humana, flexível e adaptada às demandas do mundo contemporâneo.

GROWN UP POETRY: ODES to sports, politics, life in general, family, profit, city growth, recessions. A little sarcasm, a lot of seriousness.Insight into the world we live in, suggestions on skewed views perspectives.

This advanced guide is essential for companies and professionals who wish to master the most innovative techniques in product development and marketing strategies. The book explores contemporary methodologies such as Lean Startup and rapid prototyping, illustrated with success stories from leading companies like Google and 3M.

The majority of leadership strategies taught today are outdated by at least a decade. In a world where business evolves at the speed of light, yesterday's strategies are tomorrow's relics. I'm Joel R. Klemmer, and I've spent over 20 years in the trenches of leadership, learning, failing, and succeeding. Along the way, I discovered something crucial – the need for a leadership approach that evolves as rapidly as the business landscape itself.

Wouldn't it be great if you could read people's minds? What if you could win people over effortlessly with your natural charisma, and always know what to say to someone based on their personality type? Knowing how to navigate social situations can seem like a challenge, if you are unequipped with the proper tools. But with the right knowledge, you can not only unlock your own inner charisma, but become a master of human psychology!

The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to creating and expanding a business in a successful and meaningful way.