Modern Business

Sarno's casinos - and his ideas about how to build casinos - created the template for Las Vegas today. Before him, Las Vegas meant dealers in string ties and bland, functional architecture. He taught the city how to dress up its hotels in fantasy, putting toga dresses on cocktail waitresses and making sure that even the stationery carried through with the theme. He saw Las Vegas as a place where ordinary people could leave their ordinary lives and have extraordinary adventures.

In order to navigate the complicated - at times maddening - struggles of contemporary femininity, we need an unabashed manifesto for the modern woman that inspires us to move past outrage and take positive steps on the personal, professional, and societal levels. This manifesto galvanizes us to action in 13 major areas of our lives with as much firepower as possible. These are the credos we live by, the advice we give to friends, the tenets we instill in our companies and peers on a daily basis.

Six little hormones pretty much determine your mood at every moment of your life. If one is out of balance, it can not only cause you to be depressed, it could also cause mayhem for the rest of your health. Learn what you can do about it.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

What does it mean to be a powerful, happy man in today's world? What does it take for a man to know himself, know his mission in life, and live a life of strength, honour and wisdom? In Backbone, the modern man finally has a self-help audiobook worthy of his masculinity. This audiobook won't ask you to get in touch with your feminine side if you want to embrace change. It's a straight-talking, down-to-earth and funny guide to get you working with your masculinity instead of against it.

Drawing from the latest scientific and psychological research on the quest for happiness, The Law of Happiness reveals that the spiritual truths of the Bible hold the secrets to the happiness we desire. As Dr. Cloud unpacks these universal, eternal principles, he reveals that true happiness is not about circumstances, physical health, financial success, or even about the people in our lives. In other words, it’s not about the factors that are frequently beyond our control.

Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.

At the start of 2020, Moderna was a waning biotech unicorn, still years away from delivering its first product despite a decade of development of a potentially breakthrough innovation: using RNA to combat disease. Investors were getting antsy or, worse, skeptical. Then the coronavirus pandemic hit, and Moderna became a central player. Wall Street Journal reporter Peter Loftus brings the inside story of how Moderna went all in on a single revolutionary idea.

Cameron Mitchell’s “dish room to boardroom story” began when he was 16-years-old and started working as a dishwasher at a local steakhouse in Columbus, Ohio. Two years later, when Mitchell was working as a line cook during a chaotic shift change, he had an epiphany. He realized he loved the restaurant business and set out to make it his lifelong career. He knew he wanted to be the president of a restaurant company, one day.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

The key to increased success in all areas of life comes from gaining a higher degree of control over your psychology. Learn what the most successful entrepreneurs, business leaders and politicians already know, that the key to success comes from a specifically formulated mindset.

In today’s noisy, high-pressure marketplace, the true master closer stands out—not by pushing harder, but by understanding deeper. Master Closer Blueprint is a practical, modern guide for entrepreneurs, online sellers, and sales professionals who want to close more deals without feeling fake, forceful, or overwhelmed. Whether you're chatting with customers, selling on livestreams, or running an e-commerce brand, this book will walk you step-by-step through the art of building real trust, asking smarter questions, and turning interest into action.

Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.

We know that they prayed, sang, and wore long robes, but what was it really like to be a monk? Though monastic living may seem unimaginable to us moderns, it has relevance for today. This book illuminates the day-to-day of medieval European monasticism, showing how you can apply the principles of monastic living, like finding balance and peace, to your life. With wit and insight, medievalist and podcaster Daniele Cybulskie dives into the history of monasticism in each chapter and then reveals applications for today.

Whether you talk, text, or email, Effective Communication at Work has everything you need to help boost your workplace performance and productivity. From honing listening to polishing speaking and writing skills, this essential guide delivers simple, powerful strategies and timely tips that can help you increase the impact of your business communication and correspondence both online and offline. Learn how to build stronger relationships and advance your career by mastering the art of effective communication.

Con descubrimientos aclamados como superiores a la invención de la rueda y el descubrimiento del fuego, Dianética se ha mantenido como un best-séller durante más de 50 años. Y con más de 20 millones de ejemplares impresos, generando un movimiento que abarca más de 100 naciones, es indiscutiblemente el libro sobre la mente humana más leído y más influyente que se haya escrito jamás.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

Exactly what are the rules these days? Is it acceptable to text your boss at home? What is the polite way to ask a colleague to take a distracting conversation behind closed doors? What about the use of smartphones in meetings? Merging classic rules of behavior with new realities of modern business, Excuse Me spotlights dozens of puzzling situations, with suggestions for bridging divides.

First There Was the CSC One dreary Monday morning I arrived at work and found a Dilbert cartoon clipped from that morning’s paper and taped to my office door. As I stood and read it, I saw the handwritten abbreviation “CSC” and a roughly drawn rain cloud added to the third frame of the cartoon. I quickly read the captions, and chuckling at the humor, I knew immediately who had left the comic on my door. It was my friend and colleague Tom Frank. I also knew both what the CSC inscription meant and why he had made the connection with the cartoon. It was as though Scott Adams had been in ...

Unlock the blueprint for success in the age of distractions. Think and Grow YOU is a modern twist on timeless success principles, designed for ambitious individuals navigating the fast-paced, tech-driven world of 2025. Whether you're trying to build wealth, find purpose, or create a lasting impact, this book will help you transform your mindset, habits, and actions into tools for achieving extraordinary results. Inside, you’ll discover: How to align your identity with your goals so success becomes effortless. Strategies to break free from procrastination and overcome modern distractions. ...