Modern Business

In Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral psychology. We hear tales of beautiful fashion models and brilliant finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern science uses the most advanced techne and experiments to defeat the human mind, and, ultimately, how the mind wins.

If you want to stand out - and I mean, really stand out - at your next job interview, you’ve found the right book. Standing out from the competition at the job interview is how you get selected and get back to work. In these times, there is more competition than ever, but your competition doesn’t have the information you’ll have after you listen to this book. After listening to this book, you’ll know how to impress the interviewers and get hired, while your competition is merely answering questions. You’ll have the advantage in every area!

En esta obra, te sumergirás en el fascinante mundo del marketing de contenidos y descubrirás estrategias probadas para crear, distribuir y analizar contenido relevante de manera efectiva. Ya seas un profesional experimentado en marketing, un emprendedor ambicioso o simplemente alguien que busca impulsar su presencia en línea, este libro ofrece ideas valiosas y herramientas esenciales para alcanzar tus objetivos.

Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases.

Emotional energy is, in many ways, our most precious resource. Emotions are the fuel for absolutely everything we say, do, and create, and emotions are directly responsible for the degree of personal and professional success that we enjoy in life. Imagine what you would be able to accomplish by freeing up our most powerful resource - our emotions - and using them to our advantage!

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.

You may think this fantasy; however, if you look into your heart and listen to those who have lived and achieved before us, you'll realize that the greatest resistance to love, freedom, and success is the resistance we place on ourselves. We allow doubt, fears, and insecurities to block us from truth and from our ability to create a better future.

In an era where the complexity and fluidity of modern organizations surpass traditional frameworks, "Leading Beyond the Modern: Metamodern Strategies for Contemporary Business" offers a groundbreaking approach to leadership. Rooted in post-postmodernism, also known as Metamodernism or Digimodernism, this book transcends the skepticism of postmodernism while embracing its valuable insights.

This book is a good guide and provides basics on AI and cybersecurity to beginners and dummies. Also, it is helpful to answer questions of businesses like: How can one implement AI and cybersecurity in a company?, How and when can you link an AI?, and much more.

The majority of leadership strategies taught today are outdated by at least a decade. In a world where business evolves at the speed of light, yesterday's strategies are tomorrow's relics. I'm Joel R. Klemmer, and I've spent over 20 years in the trenches of leadership, learning, failing, and succeeding. Along the way, I discovered something crucial – the need for a leadership approach that evolves as rapidly as the business landscape itself.

Don’t get left behind – find out what it takes to be a great modern-day leader in a fast-paced, rapidly changing landscape. The evolution of leadership is nothing short of remarkable – in fact, it is unrecognizable from what it was just a decade ago. As technology races ahead, cultural boundaries blur, and workplace dynamics shift at an unprecedented pace, leaders also have to keep up with the changes on top of the usual challenges.

International businessman Peter Holmes à Court left the executive world and found himself living deep in rural France with only his seven-year-old twin girls for company. Peter was struggling as a single father in a foreign country, unsettled by the sudden move away from a traditional job, and completely baffled by the society around him. His only plan: to ride L 'Etape du Tour, the challenging amateur leg of the Tour de France. In an effort to find some new friends in the community - and a bike for the race - he discovered the region's small bicycle factory.

¿Alguna vez te has preguntado cómo despertar el líder que ya habita en ti? Líderazgo Innato es una guía transformadora que explora herramientas y estrategias prácticas para los líderes que desean no solo dirigir, sino también inspirar y conectar genuinamente con sus equipos. Este libro te ayudará a descubrir las habilidades esenciales para anclar la confianza, guiar con autoridad y adaptarte con agilidad en entornos cambiantes. A través de temas clave como el anclaje emocional, el equilibrio entre autoridad y cercanía...

Dynamic capability management provides the road map for proactive disruption. It helps modern businesses deal with volatility, rapid growth, and new skills in a much smarter manner. This groundbreaking book explains why dynamic capability management is the way to go for the future-ready organization. It demonstrates how traditional management practices are evolving to meet the needs of a blended workforce. It shatters conventional organizational structures, provides a robust new talent framework, and presents a practical blueprint to make any business truly future-ready.

¡Descubra la Guía Definitiva para el Marketing Sostenible y la Responsabilidad Social Corporativa!Si eres un profesional, investigador o estudiante que busca entender e implementar prácticas de marketing que promuevan la sostenibilidad y la responsabilidad social corporativa, esta obra es esencial para ti. Con un enfoque didáctico, este libro ofrece valiosos conocimientos y ejemplos prácticos sobre cómo integrar la sostenibilidad en las estrategias de marketing.

If you want to be successful at anything, you must master the art of marketing. Marketing is not rocket science, but it does require some skill. In fact, if you are serious about building a profitable business, then you will need to invest time and effort into learning how to market your product effectively. The good news is that marketing doesn't have to be complicated. You do not need to hire expensive consultants or spend thousands of dollars on advertising campaigns. All you really need is a plan and a little bit of patience. You can find all kinds of information on the Internet, but ...

This is the opposite of every self help book you've ever read. I use a lot of curse words, I speak my mind, and I don't apologize for telling you how it really is. I cut through the BS to tell you what is wrong with our lives and how we can fix it. We will talk about your professional career and about the idiots who are trying to ruin it. We will talk about your personal life and those who want to ruin that too. Are you ready for a personal revolution? Stop sitting on the sidelines.

What if I told you that there was a social media platform where you could drive consistent, passive traffic to your website without spending a DIME on advertising? And that your posts on this platform can generate potential leads for YEARS to come, rather than just disappearing immediately in a news feed? You would probably think I was crazy! But Pinterest does all of these things, and many marketers aren’t even aware of the amazing benefits of using Pinterest to promote their website, product, or service.

This book will teach you how to relearn how to focus your attention and re-evaluate how to use your mental energy both wisely and effectively; how to turn off distractions, and even say no to communications sometimes; how to prioritize and develop the mental acuity to follow through on goals. All of these things can be easily done if we simply relearn the skill of powerful focus!

Descubra cómo dominar el poder de los influenciadores con esta guía completa y actualizada. Ideal para profesionales, empresas y entusiastas del marketing, ofrece valiosos conocimientos para optimizar sus estrategias. Explore desde los fundamentos hasta las estrategias prácticas de identificación, abordaje y colaboración con influenciadores relevantes. Se destacan análisis profundos del papel de los influenciadores en la construcción de marcas y el compromiso del público.