Modern Business

This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!

Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.

First There Was the CSC One dreary Monday morning I arrived at work and found a Dilbert cartoon clipped from that morning’s paper and taped to my office door. As I stood and read it, I saw the handwritten abbreviation “CSC” and a roughly drawn rain cloud added to the third frame of the cartoon. I quickly read the captions, and chuckling at the humor, I knew immediately who had left the comic on my door. It was my friend and colleague Tom Frank. I also knew both what the CSC inscription meant and why he had made the connection with the cartoon. It was as though Scott Adams had been in ...

Our changing world demands creative thinkers and collaborative problem solvers, but too often, schools stifle growth and discovery in favor of getting through the curriculum or preparing for "the test." Learning opportunities and teaching methods must evolve to match the learner's needs....

Easy, accessible, and to the point. Robert's Rules of Order gives you everything you need to know to conduct shorter, fairer, and more orderly meetings.

Unfiltered True Short Stories from the Modern Business Are you tired of wading through corporate self-help books filled with recycled advice and worn-out clichés? Cubicles, Coffee, and Corporate Candy shatters the mold, delivering an unapologetically raw look into the real stories that define today's corporate world.Step Behind the Cubicle Curtain Author Mohamad Chahine compiles a riveting collection of 90 authentic short stories, each one a window into the unfiltered realities of modern business life. These aren't hypothetical scenarios or overblown success tales—they're genuine ...

“The Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your online presence. This book offers timeless techniques for turning underperforming websites into massive success stories for businesses, marketers, and entrepreneurs who need to get results now and don’t have the time to wait months to start selling on Google. Combining dozens of practical examples from some of the world’s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book ...

We know that they prayed, sang, and wore long robes, but what was it really like to be a monk? Though monastic living may seem unimaginable to us moderns, it has relevance for today. This book illuminates the day-to-day of medieval European monasticism, showing how you can apply the principles of monastic living, like finding balance and peace, to your life. With wit and insight, medievalist and podcaster Daniele Cybulskie dives into the history of monasticism in each chapter and then reveals applications for today.

From the richest Romans to the robber barons to today's bankers and tech billionaires, Sam Wilkin offers Freakonomics-esque insights into what it really takes to make a fortune. These stories of larger-than-life characters, strategies, and sacrifices reveal how the wealthiest did it, usually by a passion for finding loopholes, working around bureaucratic systems, and creating obstacles to competitors.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

There's this weird gap in life that's fuelled by cheap tacos and even cheaper tequila - also known as our 20s. It's a specific limbo of being suspended between being a teenager and a 'Proper Adult' and though it's wildly confusing, often lonely, sometimes embarrassing and frequently daunting, there's also a whole lot of magic to be found in the chaos. It's a time when we're finding our own voices, cementing our relationships and starting to fulfil our big ambitions (or simply just working out what they are).

Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.

Ben Stein's experience from Washington to Hollywood - and everywhere in between - makes him the ideal individual to offer advice to others. His expertise in countless fields makes his valuable, keen observations - that cover the range of topics and challenges that most people face every day - the perfect topic for his book, What Would Ben Stein Do? It's a question we'd all be wise to ask ourselves when contemplating an array of issues in both business and life.

Each of us has experienced, at least once in his life, the feeling of awakening, as if he had been dreaming a moment before, like when we stop being lost in thought and return with our attention turned outward. The reality is that we live in a state of unconsciousness, but we believe we are awake; we believe we are the ones making decisions, but the truth is something else. This audiobook represents a modern key to personal awakening, full of simple, personal, and practical advice, with the hope that it will help the listener to approach a higher state of consciousness.

In "The Modern Machiavelli: Mastering the Art of Strategic Power," you will discover a captivating exploration of Machiavellianism adapted for the contemporary landscape by Godric Hunt. This revolutionary work delves deeply into the core of strategic power, weaving together ethics, empathy, and a profound understanding of human dynamics to present a Machiavellian vision that goes beyond conventional interpretations.

The world needs excellent Chief Risk Officers. Managing risk matters. It matters to organisations, who need systematic, appropriate controls that don’t stifle them. It matters to the public, who need to trust their institutions. However, most of all it matters to people: to their lives and livelihoods. When risk management fails, there are almost always consequences faced by the innocent. The CRO role is complex. It requires a grounding in all of the functions of an organisation, from product management to technology to sustainability.

Consider, for example, the case of the Swedish match king. At one time, Ivar Kreuger, manufactured almost half of the world's matches, with monopolies in 16 countries. He had so much money that he was a reliable lender to many countries, becoming known as the 'saviour of Europe' for his willingness to give aid to banks crippled by World War I. At the time of the 1929 market crash, his was the most widely held stock in the world. When he killed himself three years later, the whole thing went up in flames.

Are you ready to transform every conversation into an opportunity for connection, clarity, and positive change? Chapter 1: Negotiation Basics is a comprehensive, practical guide for anyone who wants to feel more empowered, more respected, and more effective in both personal and professional communication. Grounded in techniques inspired by real FBI negotiators—but adapted for real life—this book offers step-by-step strategies to help you stay calm in high-stakes conversations

Best-selling author Simon Winchester writes a magnificent history of the pioneering engineers who developed precision machinery to allow us to see as far as the moon and as close as the Higgs boson. Precision is the key to everything. It is an integral, unchallenged and essential component of our modern social, mercantile, scientific, mechanical and intellectual landscapes. The items we value in our daily lives - a camera, a phone, a computer, a bicycle, a car, a dishwasher perhaps - all sport components that fit together with precision and operate with near perfection....

Discover everything you need to know to turn your big idea into a thriving business with this unique guide. With clear, jargon-free language, How to Start Your Own Business shows you how to develop your ideas into a profitable venture, taking you step by step through everything from business plans to branding.