Modern Business

Discover how to master the power of influencers with this comprehensive and updated guide. Ideal for professionals, companies, and marketing enthusiasts, it offers valuable insights to optimize your strategies. Explore from the fundamentals to practical strategies for identification, approach, and collaboration with relevant influencers. Highlights include in-depth analyses of the role of influencers in brand building and audience engagement.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

The modern understanding of what it means to be stoical is never showing any form of outward emotion regardless of all circumstances, good or bad, and indeed not having any emotions whatsoever. The entire species of the Vulcans in the popular science fiction franchise Star Trek exemplifies the popular definition. But it's easy to recognize an absence of outward emotion as not necessarily being a good thing.

Go behind the scenes to meet the trailblazing executives and visionaries who have reshaped the health and wellness landscape. Discover how they've challenged the status quo and are ushering in a new era of wellness, where prevention and alternative therapies are at the forefront. Gone are the days of reactive sick care! In this new age, the universal pursuit isn't merely about managing sickness, it's a quest for optimized health; the shift from "sick care" to "well care" is now more evident than ever.

Six little hormones pretty much determine your mood at every moment of your life. If one is out of balance, it can not only cause you to be depressed, it could also cause mayhem for the rest of your health. Learn what you can do about it.

Master modern business challenges with innovative strategies for growth, adaptability, and leadership. This essential guide offers actionable insights into starting lean, scaling smartly, and embracing digital transformation. Ideal for entrepreneurs and leaders aiming to navigate the complexities of today's dynamic business environment and achieve sustained success.

From the richest Romans to the robber barons to today's bankers and tech billionaires, Sam Wilkin offers Freakonomics-esque insights into what it really takes to make a fortune. These stories of larger-than-life characters, strategies, and sacrifices reveal how the wealthiest did it, usually by a passion for finding loopholes, working around bureaucratic systems, and creating obstacles to competitors.

Historically, IT in many companies has had a reputation for being slow, expensive, and risk-averse. With the pace of business today, these practices must change quickly if companies are to thrive. This audiobook contains fascinating stories from the author's years at Microsoft that will help you modernize and change your IT team to accelerate your business, plus 100 short, practical, specific ways to improve business velocity in today‘s IT culture.

Best-selling author Simon Winchester writes a magnificent history of the pioneering engineers who developed precision machinery to allow us to see as far as the moon and as close as the Higgs boson. Precision is the key to everything. It is an integral, unchallenged and essential component of our modern social, mercantile, scientific, mechanical and intellectual landscapes. The items we value in our daily lives - a camera, a phone, a computer, a bicycle, a car, a dishwasher perhaps - all sport components that fit together with precision and operate with near perfection....

In the history of the Moody Bible Institute, founded in 1886 by shoe salesman turned revivalist Dwight Lyman Moody, Timothy Gloege finds an answer to why Christian ethics seem to go hand in hand with free-market capitalism.

Have you always wanted to talk more easily to others without your shyness and social anxiety getting in your way? Do you want to know how to communicate better with others at the workplace, and to have your coworkers and bosses to respond to and respect you more? Do you want to learn how to navigate social events with ease, meeting and learning about new people, making friends, and gaining valuable business and personal contacts?

Rising to the challenges of corporate culture and leadership can feel like an impossible challenge, especially when you're striving to align your team with the company’s core values. Guess what? Creating a thriving, motivated, and resilient organization that aligns fully with your corporate vision is entirely achievable. This book is your roadmap for realizing that vision. Drawing from years of hands-on experience, the author shares insights and strategies as someone who has been in your position and understands exactly what it takes to transform your organization.

Can faith-driven leadership really compete in today’s business world? You want to grow your business, lead with confidence, and create lasting success. But let’s be honest, modern business often pushes values aside in the name of profit. It tells you to compromise, cut corners, and chase short-term wins. Deep down, you know there’s a better way. What if the greatest leadership and business growth frameworks weren’t created in a boardroom, but have been right in front of us for over 2,000 years? This book is your jackpot moment. You’ll find proven business growth strategies – ...

Besides actually getting students through your front door, what's the biggest challenge any martial arts school owner can face? That's right—it's student retention! Keeping students and getting parents to be raving fans of your school is the key to long-term martial arts business success. If you can master martial arts marketing, you're halfway there. But, if you can master the art of martial arts student retention, you can bank on keeping the doors to your martial arts school open for a good long time.

Utilizing the Concepts of Modern Automotive Sales will increase both volume and gross profit for any and all consultants who choose to take the time and master the strategies, tactics, and word tracks presented. The sales process used for decades in the automotive sales industry has long been proven and effective. Moving into the 2020s, with all of the resources and data available to the consumer, the time is now for an augmentation of sorts.

Technology - at least in theory - is improving our productivity, efficiency, and communication. The one thing it's not doing is making us happier. We are experiencing historically high levels of depression and dissatisfaction. But it doesn't have to be that way. Technology can drive - not diminish - human happiness.

GROWN UP POETRY: ODES to sports, politics, life in general, family, profit, city growth, recessions. A little sarcasm, a lot of seriousness.Insight into the world we live in, suggestions on skewed views perspectives.

As a renowned recording-studio maven, Trevor Horn has been dubbed 'the man who invented the '80s'. His production work since the glory days of ZTT represents a veritable 'who's who' of intelligent modern pop, including the likes of ABC, Frankie Goes to Hollywood, Paul McCartney, Rod Stewart, Pet Shop Boys, Seal, Simple Minds, Grace Jones and Mike Oldfield—among many others. This book is Trevor's story in his own words, as told through the prism of twenty-three of his most important songs—from the ones that inspired him to the ones that defined him.

Ever wonder why we refer to three so often? The Big Three. “Third time’s a charm.” “Bad news comes in threes.” Threes represent curious patterns in many cultures. Sometimes those patterns of threes are obvious and tangible. Consider the modern traffic signal. Green, yellow and red lenses, each with a different meaning to motorists, bicyclists and pedestrians, fire in a predictable and never-changing order to signal proceed, slow down and stop when lighted in sequence. Sometimes those patterns are intangible. Such as three laws. Three rules of thumb. Three principles. Three classes...

Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable.