Modern Business

All too frequently leadership is reduced to a simple dichotomy: the strong versus the weak. Yet there are myriad ways to exercise effective political leadership - as well as different ways to fail. We blame our leaders for economic downfalls and praise them for vital social reforms, but rarely do we question what makes some leaders successful while others falter.

At the start of 2020, Moderna was a waning biotech unicorn, still years away from delivering its first product despite a decade of development of a potentially breakthrough innovation: using RNA to combat disease. Investors were getting antsy or, worse, skeptical. Then the coronavirus pandemic hit, and Moderna became a central player. Wall Street Journal reporter Peter Loftus brings the inside story of how Moderna went all in on a single revolutionary idea.

With competition coming not just from other traditional law firms but also from online legal services, it’s more important than ever to differentiate your firm in a crowded marketplace. Yet, the majority of firms continue down the path of “business as usual”, despite the whirlwind of change roaring outside their windows.

In today’s noisy, high-pressure marketplace, the true master closer stands out—not by pushing harder, but by understanding deeper. Master Closer Blueprint is a practical, modern guide for entrepreneurs, online sellers, and sales professionals who want to close more deals without feeling fake, forceful, or overwhelmed. Whether you're chatting with customers, selling on livestreams, or running an e-commerce brand, this book will walk you step-by-step through the art of building real trust, asking smarter questions, and turning interest into action.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

A career in management accounting is an exciting and rewarding decision that has only become more critical to professional satisfaction and business success over time. Management accountants are everywhere and work for organizations of all shapes, sizes, industries, and regions worldwide. Ranging from financial analysts to controllers & chief finance officers; cost accountants play at least two critical roles: Providing information to executive teams to inform decisions that develop strategies to improve efficiency with limited resources. Working closely with business operations, understand...

Unlock the secret to powerful, effective selling with Modern Persuasion Strategies: The Hidden Advantage in Selling. This essential guide dives deep into the sales psychology and persuasion techniques used by top-performing sales professionals and entrepreneurs to consistently close high-ticket deals and build lasting client relationships.

This great short story was originally written nearly 100 years ago. It has been modernized but the message still holds true. It tells the story of a young soldier and the old businessman he impresses. The result is a great message about the outcome of determination and hard work.

The Art of Leadership in the AI Era What if AI isn’t replacing leaders… but revealing them? You’ve read the books. Hired the coaches. Followed the frameworks. But deep down, you still feel it—that strange, silent friction that no system can fix. You’ve got strategy, but your team’s off rhythm. You’ve got data, but decisions feel foggy. You speak… but it doesn’t land. In the AI era, it’s no longer about what you say—it’s about what you transmit. This isn’t another leadership theory. It’s a revelation of what’s already happening underneath your performance: Why ...

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

Machine learning (ML) is changing virtually every aspect of our lives. Today ML algorithms accomplish tasks that until recently only expert humans could perform. As it relates to finance, this is the most exciting time to adopt a disruptive technology that will transform how everyone invests for generations. The book addresses real-life problems faced by practitioners on a daily basis and explains scientifically sound solutions using math, supported by code and examples.

Achieve financial independence and build a thriving business lifestyle—even if you’re starting from scratch! Stuck in a job that drains you? Wondering if you have what it takes to run a business? Fear and doubt stop millions from chasing their dreams. But with the right roadmap, you can turn ambition into action—and success.

Henry Ford's impact on industry, business, and society continues to drive us to reach for seemingly impossible goals. Today and Tomorrow is like Ford's assembly line, churning out great achievers and forming success after success for nearly a century. It's a timeless reminder that the work ethic and inspiration that still bring us success today can be multiplied and imprinted on the moldable steel of our innovators of tomorrow. Today and Tomorrow by Henry Ford imparts timeless wisdom in a modern digital age.

Unlock Your Financial Freedom – The Gerry Marrs Way! Tired of the endless grind? Eager to take the reins of your financial destiny? You're just in time for the Gerry Marrs revolution! "Make $800 Per Month Starting Tonight!" This isn't just a book; it's your ticket to a life you've only dreamed of. A life where your bank balance blossoms while you sleep. Where every dawn brings new profits, all without spending a single dime of your hard-earned money! Welcome to the Plan Your master key to the gig economy vault. This isn't just any market; it's a goldmine waiting for your claim. Discover ...

This book offers a comprehensive and practical insight into how companies can stand out in highly competitive markets through market segmentation and message personalization.

Learn how to leverage dark psychology and emotional manipulation techniques to get what you want out of people. This bundle contains volume one, two, and three in one audiobook!

Weijian Shan's Out of the Gobi is a powerful memoir and commentary that will be one of the most important books on China of our time, one with the potential to re-shape how Americans view China, and how the Chinese view life in America. Shan, a former hard laborer who is now one of Asia's best-known financiers, is thoughtful, observant, eloquent, and brutally honest, making him well-positioned to tell the story of a life that is a microcosm of modern China, and of how, improbably, that life became intertwined with America.

As a former Super Bowl-winning coach, Tony Dungy is an expert at building and bringing out the best in a team. Drawing on his experiences from years of coaching and working with other leaders, this football fable lays out four essential principles practiced by truly effective teams. Whether you aspire to be a better leader or a stronger team player, The Soul of a Team will show you how to contribute to a stronger, healthier, more productive team destined for success.

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

An urgently needed guide for managing the anxiety and ambiguity in our daily lives, this book will help listeners thrive in challenging situations. Through this memorable story, you'll learn: how to embrace uncertainty in all parts of life; why no single response to uncertainty works for every situation; how various personality types typically respond differently to uncertainty; why it's crucial to resist responding negatively to uncertainty; and why it's important to take action, no matter how uncertain you feel.