Modern Business

"Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern marketing. In this trailblazing book, readers will discover innovative tactics and strategies designed to propel their businesses to success in today's competitive marketplace. From harnessing the power of digital channels to leveraging data-driven insights, this book equips readers with the knowledge and tools needed to stay ahead of the curve and achieve their marketing objectives. Whether you're a seasoned marketing professional or a business owner ...

When you’ve no money and down on your luck.... Business transformation is a very difficult thing to start, let alone finish. This is an amazing and mainly true story (except for Athena) of how a small business, with a defunct business model and in severe financial difficulty, fought to overcome insurmountable odds and huge obstacles. Not just surviving, transforming. From a small network of reactive failing retail stores, into a cutting edge marking leading proactive business to business organization, which has disrupted the industry.

This book is for managers at all levels of the organization that want to improve their fundamental management skills. The book also gives the manager a method for analyzing her/his job, in order to make the meaningful work more effective and efficient. The author believes that if the listener understands the content of this book, he/she will have a better understanding of the basic management skills than 80 percent of practicing managers in the United States.

Employer branding is no longer a luxury—it’s a necessity for organizations aiming to attract, engage, and retain top talent in a competitive market. In Employer Branding for Modern Workforces, Dr. Mukesh Biswas and Dr. Gurudas Bandyopadhyay provide a step-by-step guide to building an authentic and impactful employer brand that resonates with both employees and candidates. This book explores the foundations of employer branding, the role of culture, storytelling, and engagement, and the use of cutting-edge technologies to stay ahead of evolving trends. Packed with actionable strategies, ...

In Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral psychology. We hear tales of beautiful fashion models and brilliant finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern science uses the most advanced techne and experiments to defeat the human mind, and, ultimately, how the mind wins.

Sind Sie eine Führungskraft? Sie wollen wachsen und ihre begrenzte Zeit und Energie auf die Dinge konzentrieren, die wirklich wichtig sind? Dinge, die eine herausragende Wirkung haben und wirklich Ergebnisse erzielen? Was auch immer Ihre Beweggründe sind, "Modern Führung - 4 in 1" von Paul A. Wyatt ist genau das, was Sie benötigen! In diesem fundierten und richtungsweisenden Sammelband erhalten Sie: "Ab sofort Chef – Führung für Einsteiger": Der Leitfaden zur Entwicklung wichtiger Führungskompetenzen - Entdecken Sie Ihre Macht, das Sagen zu haben.

Great leaders are constantly moving, making and learning from mistakes, and growing. Greatness involves constant and painful self-awareness, discovery, and improvement. Of course, each one is cut from a different cloth. But ALL of them share a few things in common. The growing body of literature that offers effective leadership strategies has given others the keys to adopt these themselves, one way or another. In “Modern Leadership Lessons From the World’s Greatest”, you will discover timeless qualities of 8 extraordinary leaders and how to develop these game-changing skills in yourself.

Today's modern, competitive business environment demands that executives conduct business operations more effectively and compassionately. Turning to the ancient wisdom of China provides insight for professionals who want to stay on the cutting edge. This program guides executives with fundamental teachings on the topics of leadership, strategy, selling, personnel, and ethics from the writings of Confucius, Chuang Tzu, Lao Tzu, and others to present a practical vision for those who strive to maintain formidable status in the ever-changing business world.

Navy SEALs lead on the ground. Fighter pilots lead in the air. Together, they can lead anyone, anywhere. Joint Force Leadership brings together Jim "Boots" Demarest and Mark McGinnis' combined 50 years of military and business experience and presents battlefield- and boardroom-tested tools and skills that will resonate with business people, travelers, and military enthusiasts alike. In military parlance, a "Joint Force" is the combination of forces from different service branches into a single unit. Each comes with its own culture, identity, and vocabulary.

Infinite Leadership evolves far beyond successes and financial growth in a turbulent world. True Leaders embody a higher calling that: Transcends ego to serve a greater good Builds resilience to grow through challenges Inspiring others to unlock their limitless potential Integrates timeless wisdom with the time Moves from short-term success to sustained successGreat leaders never feel burnout, fatigue, or emptiness despite excellent achievements. They measure success by inspiring others to be great. They lead from the inside out. Infinite Leadership is a transformative model that blends ...

The charm of an English gentleman is unparalleled–a blend of grace, wit, and an impeccable sense of style. But can this aura be adopted by anyone? The answer is a resounding yes, and this guide is the key to unlocking that transformation. Dive deep into a world where manners take center stage, where ties and pocket squares are more than just accessories, and where a good conversation is as intoxicating as the finest whiskey. Navigate the hallways of British traditions while adapting them to a global lifestyle.

¡Descubra la Guía Definitiva para el Marketing Sostenible y la Responsabilidad Social Corporativa!Si eres un profesional, investigador o estudiante que busca entender e implementar prácticas de marketing que promuevan la sostenibilidad y la responsabilidad social corporativa, esta obra es esencial para ti. Con un enfoque didáctico, este libro ofrece valiosos conocimientos y ejemplos prácticos sobre cómo integrar la sostenibilidad en las estrategias de marketing.

In an era where the complexity and fluidity of modern organizations surpass traditional frameworks, "Leading Beyond the Modern: Metamodern Strategies for Contemporary Business" offers a groundbreaking approach to leadership. Rooted in post-postmodernism, also known as Metamodernism or Digimodernism, this book transcends the skepticism of postmodernism while embracing its valuable insights.

合計２千２百万部以上が50言語、176以上の国で販売されている『ダイアネティックス』は、劇的で永続する向上を世界中の人々にもたらしています。

Modern portfolio theory has failed investors. A change in direction is long overdue. In Getting Back to Business, dividend-investing guru Daniel Peris proposes a radical new approach - radical in that it does away with MPT in favor of a more intuitive, common-sense approach practiced by business people in their own affairs everyday: cash returns on cash investments.

Hast du das Zeug dazu, dein Unternehmen zum Vorreiter zu machen? Frage dich einmal: Ist dein Unternehmen auf die unaufhaltsame Digitalisierung vorbereitet? Eine der folgenden Situationen kennst du bestimmt: Starre Hierarchien, fehlende Strategie und Entscheidungsschwäche verlangsamen drastisch den Fortschritt und die Innovationsfähigkeit. Die Reporting-Strukturen schaffen eine derartige Komplexität, dass man Wochen braucht, um ein simples Problem zu lösen. Die Abteilungen kommunizieren kaum miteinander und man gönnt den anderen keinen Erfolg, weshalb wichtige Informationen nicht fließen.

A sequel to Being Here, this audiobook illustrates how life can be easy and will support you if you let it. Your day-to-day experience of living can literally transform so that accomplishments come naturally, and things you have strived to change dissolve all on their own. From Brooklyn and Kansas City to Zurich and Hong Kong, join storytellers from around the world and spark instantaneous transformation in your own life.

Instead of striving to have it all, it’s time to have just what we want.

Simon Lightfield uses his years of experience as a sales coach and life coach to help you unearth your true potential for sales success. This book builds upon the true driving forces in sales that makes sales success an inevitability. With a focus on the way modern principles and techniques differ from past trends, Sales Greatness provides you with invaluable insights into the best ways you can maximize your sales.

Author Jarrod McGrath personally interviewed 15 global CEOs to determine their thoughts around the mindset, skillset and toolset required to lead effectively now and into the future. As a CEO of a company that specialises in helping organisations to better manage and engage their people, Jarrod is at the coal face of both the issues and the opportunities that CEOs are facing right here, right now. The Modern CEO is set to become a pivotal book globally; a manifesto to guide all modern CEOs forward.