Modern Business

International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in international marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of international strategic and ...

This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!

GROWN UP POETRY: ODES to sports, politics, life in general, family, profit, city growth, recessions. A little sarcasm, a lot of seriousness.Insight into the world we live in, suggestions on skewed views perspectives.

Elon Musk is undeniably a business titan. He controls massive companies like Tesla and SpaceX, and has cemented himself in history forever - but how much do you really know about the man behind it all? Inside this detailed account of Elon Musk’s life and career, you’ll learn about his childhood and schooling in South Africa, his humble beginnings on the American continent, and his first endeavors into business.

The best of Peter F. Drucker's articles on management, all in one place. That "management" exists as a concept, a practice, and a profession is largely due to the thinking of Peter F. Drucker. For nearly half a century, he inspired and educated managers—and powerfully shaped the nature of business—with his iconic articles in Harvard Business Review.

Ever wonder why we refer to three so often? The Big Three. “Third time’s a charm.” “Bad news comes in threes.” Threes represent curious patterns in many cultures. Sometimes those patterns of threes are obvious and tangible. Consider the modern traffic signal. Green, yellow and red lenses, each with a different meaning to motorists, bicyclists and pedestrians, fire in a predictable and never-changing order to signal proceed, slow down and stop when lighted in sequence. Sometimes those patterns are intangible. Such as three laws. Three rules of thumb. Three principles. Three classes...

Part of being an executive is leading companies to success. As such, when an executive is experiencing extreme and prolonged stress, anxiety, isolation, and depression - what I’m calling “executive loneliness” - they often do nothing to address it for fear of appearing unsuccessful. Not addressing it exacerbates the negative and difficult feelings to the point where it becomes more and more difficult for them to function. It takes a toll on their whole life.

The modern understanding of what it means to be stoical is never showing any form of outward emotion regardless of all circumstances, good or bad, and indeed not having any emotions whatsoever. The entire species of the Vulcans in the popular science fiction franchise Star Trek exemplifies the popular definition. But it's easy to recognize an absence of outward emotion as not necessarily being a good thing.

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

Life Check provides simple, effective ways to balance your life. Encouraging you to stop asking what if and start living the life you have imagined. Freeing yourself from the mundane routine of life by providing life tools that will get you rocking the boat, diving in, and finding your passion for being alive!

The second son of an Austrian emigre, Anthony Drexel (1826-1893) soon established himself as the preeminent financial mind in the Philadelphia currency brokerage his father began in 1838. Shunning publicity, self-promotion, and high-profile public accolades (he declined President Ulysses S. Grant's invitation to become Secretary of the Treasury), Drexel initiated a partnership with J. P. Morgan and his father, Junius, that became the most powerful financial combination of its age.

Medieval people are often portrayed as having poor hygiene and table manners—licking their knives or throwing chicken bones on the floor. In the Middle Ages, however, such behavior was not tolerated. Medieval society cherished order in nearly every facet of life, from regular hand-washing to daily prayer. There were consequences if you didn’t adhere to the rules of good behavior: you wouldn’t be invited to the lord’s next dinner, you wouldn’t win the battle, and you wouldn’t win the lady.

If you're ready to learn to walk the true path of success and allow your body, mind, and soul to dream bigger than you ever thought possible, then step into The Dojo.

Are you tired of being stuck in the same negative habits, but don't know how to change? Do you feel like old fears and unnecessary limitations and are holding you back from getting extraordinary results in your life, but you don't know how to break free? If you answered 'yes' to any of these questions, Neuro Linguistic Programming may be just what you need to create drastic positive change in your life.

Tao and the Four Pillars of Influence stands apart as a business book. It speaks ancient wisdom to the modern-day leader, while providing practical and tangible actions that lead to high levels of sustainable influence. The book is an easy-to-follow roadmap to creating lasting change in your workplace, community and family, while navigating chaotic and demanding environments.

"Ideas are the greatest and most crucially practical power on earth," wrote Ayn Rand. In the title essay of this collection, Leonard Peikoff applies this principle to the world of business. He shows that certain philosophic ideas, such as reason, egoism, and individualism, are needed to defend and protect the freedom of businessmen, while the opposite ideas, such as mysticism, altruism, and collectivism (which dominate our universities), destroy that freedom.

Best-selling author Simon Winchester writes a magnificent history of the pioneering engineers who developed precision machinery to allow us to see as far as the moon and as close as the Higgs boson. Precision is the key to everything. It is an integral, unchallenged and essential component of our modern social, mercantile, scientific, mechanical and intellectual landscapes. The items we value in our daily lives - a camera, a phone, a computer, a bicycle, a car, a dishwasher perhaps - all sport components that fit together with precision and operate with near perfection....

You will also learn all about emotional mastery with habits that will increase your happiness and overall emotional well-being. Learn how to hack your "happiness hormones" and balance your inner chemistry. Learn the most effective daily habits to skyrocket your mental state, and participate in the three-month positive thought challenge.

Small Business, Big Dreams: Your Path to Success in the Modern World and ChatGPT is the ultimate guide for aspiring entrepreneurs and small business owners who want to thrive in today's digital landscape.

Your guide for this audio course is celebrated history professor Jeff Webb, voted Teacher of the Year at Huntington University. Each captivating lecture guides you through a different facet of Henry Ford’s life and accomplishments. Few industrial leaders rival Ford in their contributions to America’s global economic leadership, yet his life and views remain deeply controversial. Follow Ford’s path from his modest upbringing on a rural Michigan farm to his role as a titan of industry who revolutionized American automobile manufacturing.