Modern Business

Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.

Each of us has experienced, at least once in his life, the feeling of awakening, as if he had been dreaming a moment before, like when we stop being lost in thought and return with our attention turned outward. The reality is that we live in a state of unconsciousness, but we believe we are awake; we believe we are the ones making decisions, but the truth is something else. This audiobook represents a modern key to personal awakening, full of simple, personal, and practical advice, with the hope that it will help the listener to approach a higher state of consciousness.

The Circular Economy: Principles, Philosophies, Science, and Modern Applications is a definitive guide to one of the most urgent and transformative ideas shaping the future of our global economy. Written by Ronald Joseph Legarski, Jr., President and CEO of SolveForce, this book offers a deep, multidisciplinary exploration of how the circular economy can drive sustainable innovation across industries, governments, and societies. Moving beyond traditional "take-make-waste" models, the circular economy envisions a world where materials, energy, and systems are regenerated in continuous, value-...

Ben Stein's experience from Washington to Hollywood - and everywhere in between - makes him the ideal individual to offer advice to others. His expertise in countless fields makes his valuable, keen observations - that cover the range of topics and challenges that most people face every day - the perfect topic for his book, What Would Ben Stein Do? It's a question we'd all be wise to ask ourselves when contemplating an array of issues in both business and life.

Cybersecurity involves people, policy, and technology. Yet most books and academic programs cover only technology. Hence the implementation of cybersecurity as a people powered perpetual innovation and productivity engine is not done. People think they can buy cybersecurity as a product when in fact the discipline is the modern practice of digital business strategy. People also equate cybersecurity with information security or security alone. However, security is a state, while cybersecurity is a process.

Struggling coming up with marketing ideas to compete against billion-dollar direct writers? We are in an era of dramatic change and disruption in the insurance-services industry. If you're plan is to have a Yellow Pages ad and just hope people call...good luck. Hope is not a system. This audiobook is packed full of creative ideas and systems for marketing. Enjoy!

Easy, accessible, and to the point. Robert's Rules of Order gives you everything you need to know to conduct shorter, fairer, and more orderly meetings.

Ever wonder why we refer to three so often? The Big Three. “Third time’s a charm.” “Bad news comes in threes.” Threes represent curious patterns in many cultures. Sometimes those patterns of threes are obvious and tangible. Consider the modern traffic signal. Green, yellow and red lenses, each with a different meaning to motorists, bicyclists and pedestrians, fire in a predictable and never-changing order to signal proceed, slow down and stop when lighted in sequence. Sometimes those patterns are intangible. Such as three laws. Three rules of thumb. Three principles. Three classes...

All too frequently leadership is reduced to a simple dichotomy: the strong versus the weak. Yet there are myriad ways to exercise effective political leadership - as well as different ways to fail. We blame our leaders for economic downfalls and praise them for vital social reforms, but rarely do we question what makes some leaders successful while others falter.

This great short story was originally written nearly 100 years ago. It has been modernized but the message still holds true. It tells the story of a young soldier and the old businessman he impresses. The result is a great message about the outcome of determination and hard work.

From the richest Romans to the robber barons to today's bankers and tech billionaires, Sam Wilkin offers Freakonomics-esque insights into what it really takes to make a fortune. These stories of larger-than-life characters, strategies, and sacrifices reveal how the wealthiest did it, usually by a passion for finding loopholes, working around bureaucratic systems, and creating obstacles to competitors.

The image of modern corporations has been shaped by a focus on profits over people and the environment, but this approach to capitalism is no longer viable. We are at an inflection point where business must take the lead in healing the crises of our time. The Healing Organization shows how corporations can become healing forces.

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.

In this ground-breaking book, award-winning leadership expert and business leader Kirstin Ferguson upends the traditional notion of a strong leader. Everyone, she argues, is a leader. YOU are a leader. Whether you are the head of one of the largest companies in the world, supervising a small team or working from home you impact people through the words you use, the choices you make and the behaviours you role model to others.

In a book that Doris Kearns Goodwin has called "brilliantly crafted to draw leadership lessons from history", Philip Barlag uses dramatic and colorful incidents from Caesar's career to illustrate what modern leaders can learn from him. Central to Barlag's argument is the distinction between power and force. When leading his own organization, Caesar never used brute force to motivate his followers.

Life sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom - why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your idiot boss paid a fortune for sitting behind a mahogany altar? Thorny questions, and you might be surprised to hear the answers coming from an economist.

The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to creating and expanding a business in a successful and meaningful way.

Part of being an executive is leading companies to success. As such, when an executive is experiencing extreme and prolonged stress, anxiety, isolation, and depression - what I’m calling “executive loneliness” - they often do nothing to address it for fear of appearing unsuccessful. Not addressing it exacerbates the negative and difficult feelings to the point where it becomes more and more difficult for them to function. It takes a toll on their whole life.

In this, his final work, finished only weeks before his passing, Peres offers a long-awaited examination of the crucial turning points in Israeli history through the prism of having been a decision maker and eyewitness. Told with the frankness of someone aware this would likely be his final statement, No Room for Small Dreams spans decades and events, but as much as it is about what happened, it is about why it happened.

An urgently needed guide for managing the anxiety and ambiguity in our daily lives, this book will help listeners thrive in challenging situations. Through this memorable story, you'll learn: how to embrace uncertainty in all parts of life; why no single response to uncertainty works for every situation; how various personality types typically respond differently to uncertainty; why it's crucial to resist responding negatively to uncertainty; and why it's important to take action, no matter how uncertain you feel.