Modern Business

You don't have to do a dangerous job to endure a health-destroying, possibly life-threatening workplace. Just ask the manager in a senior finance role whose immense workload required frequent all-nighters, leading to alcohol and drug addiction. Or the dedicated news media producer whose commitment to getting the story resulted in a 60-pound weight gain thanks to having no down time to eat properly or exercise. These individuals are not exceptions. Every industry is filled with them, and the costs, to both employees and their companies, is enormous.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

In order to navigate the complicated - at times maddening - struggles of contemporary femininity, we need an unabashed manifesto for the modern woman that inspires us to move past outrage and take positive steps on the personal, professional, and societal levels. This manifesto galvanizes us to action in 13 major areas of our lives with as much firepower as possible. These are the credos we live by, the advice we give to friends, the tenets we instill in our companies and peers on a daily basis.

Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.

This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!

In this ground-breaking book, award-winning leadership expert and business leader Kirstin Ferguson upends the traditional notion of a strong leader. Everyone, she argues, is a leader. YOU are a leader. Whether you are the head of one of the largest companies in the world, supervising a small team or working from home you impact people through the words you use, the choices you make and the behaviours you role model to others.

Cameron Mitchell’s “dish room to boardroom story” began when he was 16-years-old and started working as a dishwasher at a local steakhouse in Columbus, Ohio. Two years later, when Mitchell was working as a line cook during a chaotic shift change, he had an epiphany. He realized he loved the restaurant business and set out to make it his lifelong career. He knew he wanted to be the president of a restaurant company, one day.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

From Insecure to In Demand: The Essential Crash Course in Modern Professional Etiquette for Young Professionals Who Want to Stop Second-Guessing and Start Standing Out Feel unprepared for job interviews, office politics, or workplace communication? You’re not alone—and it’s not your fault. In a world that demands confidence but rarely teaches it, From Insecure to In-Demand is the definitive, no-fluff guide for young professionals who feel like they’re faking it—and desperately want to feel like they belong. Whether you’re entering your first job, navigating your first promotion,...

Elon Musk is undeniably a business titan. He controls massive companies like Tesla and SpaceX, and has cemented himself in history forever - but how much do you really know about the man behind it all? Inside this detailed account of Elon Musk’s life and career, you’ll learn about his childhood and schooling in South Africa, his humble beginnings on the American continent, and his first endeavors into business.

The key to increased success in all areas of life comes from gaining a higher degree of control over your psychology. Learn what the most successful entrepreneurs, business leaders and politicians already know, that the key to success comes from a specifically formulated mindset.

The Elite Sales System is your step-by-step blueprint to consistently fill your pipeline, build trust with ease, and close deals like the top 1 percent of sales professionals—without pressure, burnout, or guesswork. Written by high-performance sales trainer Marcus Chan, this book breaks down the exact modern strategies and frameworks used by elite closers in today's market.

Unfiltered True Short Stories from the Modern Business Are you tired of wading through corporate self-help books filled with recycled advice and worn-out clichés? Cubicles, Coffee, and Corporate Candy shatters the mold, delivering an unapologetically raw look into the real stories that define today's corporate world.Step Behind the Cubicle Curtain Author Mohamad Chahine compiles a riveting collection of 90 authentic short stories, each one a window into the unfiltered realities of modern business life. These aren't hypothetical scenarios or overblown success tales—they're genuine ...

In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

Historically, IT in many companies has had a reputation for being slow, expensive, and risk-averse. With the pace of business today, these practices must change quickly if companies are to thrive. This audiobook contains fascinating stories from the author's years at Microsoft that will help you modernize and change your IT team to accelerate your business, plus 100 short, practical, specific ways to improve business velocity in today‘s IT culture.

Are you navigating the challenges of building an inclusive workplace? Do you struggle with gaining leadership buy-in, addressing cultural resistance, or leveraging diverse talents to drive innovation? You’re not alone but closer to the solution than you think. Modern Workplace Diversity is your essential guide to overcoming the hurdles of diversity, equity, and inclusion (DEI). Packed with actionable insights, this book offers practical tools to help you create an environment where everyone feels valued, supported, and empowered to contribute their best.

Are you struggling to save money for important expenses? Do you find yourself always short of cash and unable to afford the finer things in life? Would you like to be able to start building savings and investments? My name is Dan McMann, and I am a veteran financial advisor with over 16 years of experience working with clients and their children. With this book, you will have all the knowledge and tools you need to get started on the path to financial freedom.

We know that they prayed, sang, and wore long robes, but what was it really like to be a monk? Though monastic living may seem unimaginable to us moderns, it has relevance for today. This book illuminates the day-to-day of medieval European monasticism, showing how you can apply the principles of monastic living, like finding balance and peace, to your life. With wit and insight, medievalist and podcaster Daniele Cybulskie dives into the history of monasticism in each chapter and then reveals applications for today.