Modern Business

Sarno's casinos - and his ideas about how to build casinos - created the template for Las Vegas today. Before him, Las Vegas meant dealers in string ties and bland, functional architecture. He taught the city how to dress up its hotels in fantasy, putting toga dresses on cocktail waitresses and making sure that even the stationery carried through with the theme. He saw Las Vegas as a place where ordinary people could leave their ordinary lives and have extraordinary adventures.

This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!

Many organizations are facing the uphill battle of modernizing their legacy IT infrastructure. Mirco Hering, a thought leader in managing IT within legacy organizations, lays out a road map to success for IT managers and tells them how to create the right ecosystem, how to empower people to bring their best to work every day, how to put the right technology in the driver's seat to propel their organization to success, and addresses the different challenges that legacy organizations face as they transform into modern IT departments.

In order to navigate the complicated - at times maddening - struggles of contemporary femininity, we need an unabashed manifesto for the modern woman that inspires us to move past outrage and take positive steps on the personal, professional, and societal levels. This manifesto galvanizes us to action in 13 major areas of our lives with as much firepower as possible. These are the credos we live by, the advice we give to friends, the tenets we instill in our companies and peers on a daily basis.

In the Confidence and Assertive Skills for Women guide, you're going to discover: How to become a confident, strong, and calm woman in today's chaotic world. Real-life case studies of ordinary women like you who transformed their lives and became powerful, assertive women. How to get rid of the debilitating impostor syndrome and gain the confidence you need to take on the world. Foolproof strategies to help you become an assertive woman and impose your will on the world without coming across as pushy or domineering.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in over 30 years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopaedia. So that's what this book is. An advice encyclopaedia. A mentor in a box. Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Si has tenido alguna vez la sensación de que algo te estaba reteniendo en la vida, arruinando tus planes o impidiéndote ser lo que tú querías ser; estás en lo cierto. El hecho es que, hay una única fuente para todos tus problemas, el estrés, la infelicidad y la propia falta de confianza. Se llama la mente reactiva: la parte oculta de tu mente que almacena todas las experiencias dolorosas y luego las usa contra ti. Con Dianética, puedes aprender a controlar tu mente reactiva; liberándote para vivir una vida extraordinaria y ser tú mismo.

Cameron Mitchell’s “dish room to boardroom story” began when he was 16-years-old and started working as a dishwasher at a local steakhouse in Columbus, Ohio. Two years later, when Mitchell was working as a line cook during a chaotic shift change, he had an epiphany. He realized he loved the restaurant business and set out to make it his lifelong career. He knew he wanted to be the president of a restaurant company, one day.

Elon Musk is undeniably a business titan. He controls massive companies like Tesla and SpaceX, and has cemented himself in history forever - but how much do you really know about the man behind it all? Inside this detailed account of Elon Musk’s life and career, you’ll learn about his childhood and schooling in South Africa, his humble beginnings on the American continent, and his first endeavors into business.

Whether you talk, text, or email, Effective Communication at Work has everything you need to help boost your workplace performance and productivity. From honing listening to polishing speaking and writing skills, this essential guide delivers simple, powerful strategies and timely tips that can help you increase the impact of your business communication and correspondence both online and offline. Learn how to build stronger relationships and advance your career by mastering the art of effective communication.

Design thinking is not a new idea. Companies like Apple and Amazon constantly apply the design thinking philosophy from developing new products to design services to serve their customers better. It is a time-tested strategy, and now you can apply it in your business to achieve spectacular outcomes.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Easy, accessible, and to the point. Robert's Rules of Order gives you everything you need to know to conduct shorter, fairer, and more orderly meetings.

The best of Peter F. Drucker's articles on management, all in one place. That "management" exists as a concept, a practice, and a profession is largely due to the thinking of Peter F. Drucker. For nearly half a century, he inspired and educated managers—and powerfully shaped the nature of business—with his iconic articles in Harvard Business Review.

How can you have a rich and fulfilling life? The choices you make, not your income or financial assets, are the most powerful determining factor for your quality of life. Women have never had so many options. Yet we often experience a kind of paralysis, an unconscious willingness to follow societal dictates rather than become the CEOs of our own lives. When we mindlessly follow the dots, we smother our innate gifts and miss opportunities to fulfill our true potential.

Life sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom - why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your idiot boss paid a fortune for sitting behind a mahogany altar? Thorny questions, and you might be surprised to hear the answers coming from an economist.

From Insecure to In Demand: The Essential Crash Course in Modern Professional Etiquette for Young Professionals Who Want to Stop Second-Guessing and Start Standing Out Feel unprepared for job interviews, office politics, or workplace communication? You’re not alone—and it’s not your fault. In a world that demands confidence but rarely teaches it, From Insecure to In-Demand is the definitive, no-fluff guide for young professionals who feel like they’re faking it—and desperately want to feel like they belong. Whether you’re entering your first job, navigating your first promotion,...

Our changing world demands creative thinkers and collaborative problem solvers, but too often, schools stifle growth and discovery in favor of getting through the curriculum or preparing for "the test." Learning opportunities and teaching methods must evolve to match the learner's needs....

All too frequently leadership is reduced to a simple dichotomy: the strong versus the weak. Yet there are myriad ways to exercise effective political leadership - as well as different ways to fail. We blame our leaders for economic downfalls and praise them for vital social reforms, but rarely do we question what makes some leaders successful while others falter.