Modern Business

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

The key to increased success in all areas of life comes from gaining a higher degree of control over your psychology. Learn what the most successful entrepreneurs, business leaders and politicians already know, that the key to success comes from a specifically formulated mindset.

While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.

Machine learning (ML) is changing virtually every aspect of our lives. Today ML algorithms accomplish tasks that until recently only expert humans could perform. As it relates to finance, this is the most exciting time to adopt a disruptive technology that will transform how everyone invests for generations. The book addresses real-life problems faced by practitioners on a daily basis and explains scientifically sound solutions using math, supported by code and examples.

Entrepreneur and best-selling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.

"Mastering Incident Management" is a comprehensive guide that equips organizations with the knowledge and strategies needed to build a resilient and effective incident management structure. In today's complex and interconnected world, incidents can disrupt business operations and have far-reaching consequences. This book provides a step-by-step approach to establish a modern incident management framework that enables organizations to detect, respond to, and resolve incidents efficiently. The book begins by emphasizing the importance of incident management and its role in minimizing the ...

Our world is constantly changing, but something that always remains true? Manners matter. Etiquette is about more than just knowing which fork to use at a fancy dinner or how to write a thank-you note. Modern Etiquette For Dummies shows you how to navigate tricky interpersonal scenarios and tough workplace dilemmas with ease. With the help of Dummies, you'll toss aside stuffy old notions of etiquette and discover how to conduct yourself in various environments. This book is full of tips on tackling today's unique challenges.

What does it mean to be a powerful, happy man in today's world? What does it take for a man to know himself, know his mission in life, and live a life of strength, honour and wisdom? In Backbone, the modern man finally has a self-help audiobook worthy of his masculinity. This audiobook won't ask you to get in touch with your feminine side if you want to embrace change. It's a straight-talking, down-to-earth and funny guide to get you working with your masculinity instead of against it.

Ever Wonder What (In The World) Were The Chinese Thinking? You are not the only ones who are occasionally confused, misunderstood and lost in the wonderful yet sophisticated Chinese system. For those of you who want to taking a deeper, more structural and practical, modern approach to understand what the Chinese were thinking through a cultural and historical perspective, this book is a quick and dirty guide that will help get you on board in no time. Award-winning novelist Vann Chow introduces in What Were The Chinese Thinking? a series of important fundamental Chinese school of thoughts ...

This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

Even in the months before his death, Peter Drucker was thinking in innovative ways about management - in a world transforming before his eyes. He requested a series of meetings with Elizabeth Haas Edersheim to explain his ideas, and this insightful, practical work is the result. The Definitive Drucker provides visions, concepts, and advice that will help you steer your company or nonprofit through the turmoil and unpredictability of business today.

When I started my first martial art school, all I knew about growing a dojo was that I needed more students. So, I set about getting more students every way I knew how, and I kept adding more ways to do that as I went along.

Modern portfolio theory has failed investors. A change in direction is long overdue. In Getting Back to Business, dividend-investing guru Daniel Peris proposes a radical new approach - radical in that it does away with MPT in favor of a more intuitive, common-sense approach practiced by business people in their own affairs everyday: cash returns on cash investments.

Six little hormones pretty much determine your mood at every moment of your life. If one is out of balance, it can not only cause you to be depressed, it could also cause mayhem for the rest of your health. Learn what you can do about it.

Many organizations are facing the uphill battle of modernizing their legacy IT infrastructure. Mirco Hering, a thought leader in managing IT within legacy organizations, lays out a road map to success for IT managers and tells them how to create the right ecosystem, how to empower people to bring their best to work every day, how to put the right technology in the driver's seat to propel their organization to success, and addresses the different challenges that legacy organizations face as they transform into modern IT departments.

Whether you talk, text, or email, Effective Communication at Work has everything you need to help boost your workplace performance and productivity. From honing listening to polishing speaking and writing skills, this essential guide delivers simple, powerful strategies and timely tips that can help you increase the impact of your business communication and correspondence both online and offline. Learn how to build stronger relationships and advance your career by mastering the art of effective communication.

You don't have to do a dangerous job to endure a health-destroying, possibly life-threatening workplace. Just ask the manager in a senior finance role whose immense workload required frequent all-nighters, leading to alcohol and drug addiction. Or the dedicated news media producer whose commitment to getting the story resulted in a 60-pound weight gain thanks to having no down time to eat properly or exercise. These individuals are not exceptions. Every industry is filled with them, and the costs, to both employees and their companies, is enormous.

Henry Ford's impact on industry, business, and society continues to drive us to reach for seemingly impossible goals. Today and Tomorrow is like Ford's assembly line, churning out great achievers and forming success after success for nearly a century. It's a timeless reminder that the work ethic and inspiration that still bring us success today can be multiplied and imprinted on the moldable steel of our innovators of tomorrow. Today and Tomorrow by Henry Ford imparts timeless wisdom in a modern digital age.

Drawing from the latest scientific and psychological research on the quest for happiness, The Law of Happiness reveals that the spiritual truths of the Bible hold the secrets to the happiness we desire. As Dr. Cloud unpacks these universal, eternal principles, he reveals that true happiness is not about circumstances, physical health, financial success, or even about the people in our lives. In other words, it’s not about the factors that are frequently beyond our control.