Messages Communication

We need to keep in mind the fact that we are never creating a generic speech. Instead, we're creating a specific speech for a specific audience. What this means is that we need to customize our speech to our audience. Our ultimate goal is to be able to create a speech that is so good that we are able to cast a spell over our audience.

Let's face it: giving a speech is hard work. First you have to write the speech, then you practice it, then you finally get up your courage and you deliver it. As long as you are going to do all of this, you sure want your audience to understand what you are telling them. In order to make this happen, you are going to have to organize what you tell them correctly.

Writing a book is a big deal. Publishing your book is a bigger deal. Surely, it’s just a matter of time before your book hits number one on someone’s best seller list. And once that happens, you’ll start raking in the dollars. Right? If you’re reading this, you already know it’s not that simple. Hundreds of books are published every day, which means that if you want people to hear about your book, you’re going to have to do something other authors aren’t.

As speakers, we want to create the best speech that we can. In order to do this we can make use of a large number of tools that are available. However, we first have to know about the tools that we have access to and then we need to know how to go about using them. Each of these tasks can be learned.