Media Studies Politics

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

What does it mean to be Asian American? How does our racialization in the United States shape our lives and our worldviews? With candor and care, Ellie Yang Camp, a Taiwanese American educator, offers a set of ideas and frameworks to guide us toward a more nuanced understanding of these questions. Drawing on her experiences and observations from history, conversations with Asian American peers, and lessons derived from other people of color, Camp unpacks the confusing dynamics that underlie anti-Asian stigmas and stereotypes in the US.

Every president has been convinced of his own honesty and transparency; every reporter who has covered the White House beat has believed with equal fervency that his or her journalistic rigor protects the country from danger. Our first president, George Washington, was also the first to grouse about his treatment in the newspapers, although he kept his complaints private. Subsequent chiefs like John Adams, Abraham Lincoln, Woodrow Wilson, and Barack Obama were not so reticent, going so far as to wield executive power to overturn press freedoms, and even to prosecute journalists.

Ersula J. Ore scrutinizes the civic roots of lynching, the relationship between lynching and white constitutionalism, and contemporary manifestations of lynching discourse and logic today. From the 1880s onward, lynchings, she finds, manifested a violent form of symbolic action that called a national public into existence, denoted citizenship, and upheld political community.

As a deafblind woman with partial vision in one eye and bilateral hearing aids, Elsa Sjunneson lives at the crossroads of blindness and sight, hearing and deafness—much to the confusion of the world around her. And she knows how wrong our one-size-fits-all definitions of disability can be. Part memoir, part cultural criticism, part history of the deafblind experience, Being Seen explores how our cultural concept of disability is more myth than fact, and the damage it does to us all.

New York Times best-selling author Richard Miniter is an award-winning investigative journalist whose insights have shed light on many of today¹s most vital issues. With Disinformation he takes the popular media to task for the myths they spread about the War on Terror. Miniter has spoken to high-profile sources, sifted through countless information, and traveled the globe to learn that 22 of the most common beliefs about the War on Terror are nothing more than urban legends.

Parenting has never been the easiest job in the world, but with all the parenting advice out there, it's hard not to become bewildered. Today everybody has a different method for dealing with the madness. And who's to say one method is better than another? How do you choose? The truth is that whatever drumbeat you march to, all parents would agree that we just want our kids to be happy. But in the face of all the many parenting theories out there, happiness feels like it has become incidental.

Life today for citizens of the developed world is safer, easier, and healthier than for any other people in history thanks to modern medicine, science, technology, and intelligence. So why is an epidemic of fear sweeping America? The answer, according to nationally renowned health commentator Dr. Marc Siegel, is that we live in an artificially created culture of fear. In False Alarm, Siegel identifies three major catalysts of the culture of fear - government, the media, and big pharma.

Sady Doyle, hailed as "smart, funny, and fearless" by the Boston Globe, takes listeners on a tour of the female dark side, from the biblical Lilith to Dracula's Lucy Westenra, from the T-Rex in Jurassic Park to the teen witches of The Craft. She illuminates the women who have shaped our nightmares: Serial killer Ed Gein's "domineering" mother Augusta; exorcism casualty Anneliese Michel, starving herself to death to quell her demons; author Mary Shelley, dreaming her dead child back to life.

Social media on the internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online cruelty uploaded by users is not an algorithm. It is people. Mostly invisible by design, more than 100,000 commercial content moderators evaluate posts on mainstream social media platforms: enforcing internal policies, training artificial intelligence systems, and actively screening and removing offensive material. Roberts, an award-winning social media scholar, offers the first extensive ethnographic study of the commercial content moderation industry.

Almost forty years ago, Neil Postman argued that television had brought about a fundamental transformation to democracy. By turning entertainment into our supreme ideology, television had recreated public discourse in its image and converted democracy into show business. In Trolling Ourselves to Death, Jason Hannan builds on Postman's classic thesis, arguing that we are now not so much amusing, as trolling ourselves to death. Contrary to the popular view of the troll as an exclusively anonymous online prankster, Hannan asserts that trolls have emerged from the cave, so to speak.

All forms of recreational digital consumption—whether on smartphones, tablets, game consoles, or TVs—have skyrocketed in the younger generations. Most media experts do not seem overly concerned about this situation: children are adaptable, they say, they are "digital natives," their brains have changed and screens make them smarter. But other specialists—including some pediatricians, psychiatrists, teachers, and speech therapists—dispute these claims, and many parents worry about the long-term consequences of their children's intensive exposure to screens.

Women have been told that being pretty comes at the expense of being taken seriously. If a woman is physically attractive, there is often a presumption that she lacks the substance and smarts necessary to provide leadership. This narrative implies that being pretty and being capable are mutually exclusive. But in Pretty Powerful, Fox News political commentator and legal analyst Eboni Williams rejects that narrative. She says that to accept the false notion that beauty and power are mutually exclusive is to leave an incredibly powerful tool on the table.

Streaming video games is now a billion-dollar industry. In 2022, Twitch alone had over 140 million active monthly users, with top players earning millions each year. But success breeds envy, and when big money's being made, everyone wants a piece.

In the tradition of Neil Postman's masterpiece Amusing Ourselves to Death, Audience of One shows how American media have shaped American society and politics, by interweaving two crucial stories. The first story follows the evolution of television from the three-network era of the 20th century, which joined millions of Americans in a shared monoculture, into today's zillion-channel, internet-atomized universe, which sliced and diced them into fractious, alienated subcultures. The second story is a cultural critique of Donald Trump.

Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".

In the age of Trump, our society is defined by fear. Indeed, three out of four Americans say they feel more fearful today than they did only a couple decades ago. But are we living in exceptionally perilous times? In his best-selling work The Culture of Fear, sociologist Barry Glassner demonstrates it is our perception of danger that has increased, not the actual level of risk.

"Why do conservatives hate comedy? Why is there no right-wing Jon Stewart?" These sorts of questions launch a million tweets, a thousand op-eds, and more than a few scholarly analyses. That's Not Funny argues that it is both an intellectual and politically strategic mistake to assume that comedy has a liberal bias. Matt Sienkiewicz and Nick Marx take listeners—particularly self-described liberals—on a tour of contemporary conservative comedy and the "right-wing comedy complex."

Providing a post-COP26 perspective on the climate emergency, Hothouse Earth: An Inhabitant's Guide acknowledges that it is now practically impossible to keep this side of the 1.5°C dangerous climate change guardrail. The upshot is that we can no longer dodge the arrival of a disastrous, all-pervasive climate breakdown that will come. Bill McGuire explains the science behind the climate crisis, painting a blunt but authentic picture of the sort of world our children will grow old in, and our grandchildren grow up in, a world that we catch only glimpses of today.

The Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar, the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself, all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.