Marketing Writing

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

PR Superstar is designed for everyone who wants to capture the power of press release writing swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision, and insightful tips so that you can take your company to the media instantly, and with surprising results. PR Superstar is based on the author's 20+ years of experience in PR, sales, and marketing.

Most of us dream of writing the great American novel - not a book that only our friends and family will read. Far too often, brilliant books die a silent death because authors are not marketers. We are creative spirits who yearn to unleash our creative visions on the world - not spend our days mastering spreadsheets! Far too many independent authors have given up far too soon. They struggle to find an audience, get attention, and turn their books into a business. Why? Because, they aren't following a proven system.

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that get people to take action.

If you're not self publishing your books on Kindle yet, you're missing out on a huge opportunity! Amazon now sells more Kindle ebooks than physical books every single day. Imagine if you had twice as many book sales... how would that make you feel? What would you do with all your extra profits? Statistically, all you would need to do to more than double your sales if you only have a physical book is to publish it as an ebook! Because far more ebooks are sold every day than physical books.

Fifty Things to Know About Marketing Your Book by Charlotte Hopkins offers an approach to marketing your books. Most books on marketing tell you to promote your books through book signings. Although there is nothing wrong with that, there is so much more to a book signing than they tell you. Planning and promoting can make or break a book signing.

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

Are you an indie author struggling to find that elusive bond with a professional cover artist? An illustrator trying to break onto the professional scene? A publisher juggling both at the same time? Or even a group of authors working on a special project? Then this is the one, fact-filled book that you will want to carry as you embark on your own journey towards either the creation of or contracting for a fabulous book cover that will ensure the success of your book publishing endeavor. Come for the invaluable information. Stay for the fun.

This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.

This book is 10 "50 Things to Know" books in one to help you get started with making money at home doing what you love. This book also includes extra questions to ask yourself before getting started.

Here we go over the core mechanics of how to make money selling books on Pinterest. (Easier than you think - and far more effective than other social platforms.)

TOUTES les techniques requises pour vous définir comme rédacteur professionnel sont condensées dans ces pages et, bientôt, vous pourriez les serrer entre vos mains. Est-ce qu’il suffit de le lire une fois pour encaisser des chiffres fous? NON, mais il deviendra votre Bible pour surpasser la concurrence jour après jour, en appliquant chaque suggestion dans les travaux que vous allez développer. Apprenez l’art de l’écriture persuasive et devenez l’un des professionnels les plus recherchés sur le marché!

Whether you're a new writer or one with experience, your writing career can probably use some help, and that, my friend is exactly why I wrote this book. At some point in your life, how often have you said, If I only knew then what I know now? Or wish your future self came back in time to warn you about the mistakes you are about to make so you could avoid them? Well then I want you to think of How to Write, Publish and Market Your Novel into a Best Seller as a gift from your future self.

Every Step Counts helps authors map out the entire journey for marketing a book, including building a platform, starting a website, planning a book launch, drafting a marketing plan, scaling a platform, and much more!

How many times have you thought “I should write a book”? 80% of people say that they would like to write a book, but very few actually do. Writing a book is the ultimate way to establish your business expertise and get yourself recognized as the industry expert and thought leader. It can also lead to getting booked in the media, for speaking engagements and bring in a higher quality clientele. In this book Sandi shares easy steps to get past the overwhelm and make your book a reality, and she interviews other authors on how they wrote their first book and what impact that book had on ...

Ignite Your Imagination with 200 Days of Spooky: Writing Prompts for Halloween Storytelling! Unleash your inner storyteller this Halloween with 200 Days of Spooky: Writing Prompts. Perfectly crafted for writers, enthusiasts, and Halloween lovers alike, this book is your ultimate guide to conjuring up tales that will haunt and delight. Dive into a treasure trove of eerie, strange and enchanting prompts designed to spark creativity and bring your most spine-chilling ideas to life. Whether you're a seasoned writer or just starting out, these prompts will guide you through haunted houses, ...

Copywriting is the best-kept secret skill of all successful Internet companies. Do you know any business that doesn't write every day? No matter how technology advances, language will continue to be the most powerful communication tool. Copywriting, creative copy, advertising writing... the concept has numerous names that can be summarized in two words: persuasive writing. If you have the ability to persuade, you have the ability to convince, and if you learn this skill, you can make millions. Copywriting generates income in the cheapest way possible: by putting words together! By mastering...

Most people have thought about publishing a book, but the majority will never even begin writing one. Why? The process can seem daunting. Conceptualizing, writing, editing, formatting, copy-writing, publishing, and finally marketing - it can seem like an overwhelming amount of work when you aren’t sure what each step entails. In this audiobook, you’re going to learn all of my best practices so you can go from concept to published in two to six months.

Are you ready to elevate your writing skills and make a significant impact with your words? "Master the Secrets of Book Writing" is your ultimate guide to transforming your writing from good to exceptional. This comprehensive book takes you through every stage of the writing process, providing techniques, rules, and insights to craft compelling, clear, and impactful content. The journey begins with the essence of engaging writing. This guide reveals how to create narratives that resonate, evoke emotions, and leave a lasting impact. You'll learn to weave vivid imagery, develop relatable ...