Marketing Writing

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.

Power Tips for Authors By Dr. Monique Rodgers Unlock the secrets to writing, publishing, and promoting your book with Power Tips for Authors. In this practical guide, Dr. Monique Rodgers, a seasoned author, coach, and expert in the literary world, shares invaluable insights and actionable strategies for aspiring and seasoned writers alike. Whether you're just starting your writing journey or looking to level up your author game, this book is packed with powerful tips to help you navigate every step of the process. From overcoming writer’s block to mastering the art of storytelling, ...

Are you frustrated because you are trying to write emails and a powerful campaign, but it feels like you're just spinning your wheels, trying this, trying that, and nothing is working? Do you open your autoresponder to write an email and your mind just draws a blank - like "What do I write about, what is my subject line, and even, what do I WRITE?" Or perhaps you can write decent emails - but when it comes to writing a 10 email conversion sequence, you get totally stuck? The good news is this: we've developed a system of writing emails that simply makes it all easier! Here's the thing. This...

The big idea of this book is to help you write your own book on the future of technology, finance, management, or business in under 30 days to build your profile as a leader and visionary. If you want to be taken seriously as a thought leader and expert, you need to have a book. And I know so many people who talk about “the book” they want to write. But years go by and it never happens. This book is my attempt to help would-be authors everywhere tell their stories and share their visions with the world.

This may be the best time to be an author, but with thousands of books released daily, what will make your book stand out from the rest? Whether you’re published through a traditional publishing house or are self-published, every author should market their book. Although authors need to have a strong face-to-face presence, Authorpreneur in Pajamas focuses on how authors can build their platform in their pajamas while using online tools that increase exposure and visibility. We live in a virtual world, where digital has taken over paper, where smart phones, tablets and eReaders are now ...

Writing fact-based nonfiction for large general audiences requires two different skills: the ability to conduct rigorous research and to craft engaging prose. Tilar J. Mazzeo is one of the few people with extensive experience in both arenas, as a tenured academic and a New York Times best-selling author whose books have been made into a major motion picture and translated into more than 15 languages. She is also a sought-after writing coach with a passion for helping others communicate their expertise more broadly.

Do you know how to market your book? Honorée has sold hundreds of thousands of books in ways most authors have never considered. She's coached authors to successful writing careers, and has co-authored and managed many books.

Life can be crazy with the demands of the world pressing against our every moment, but there's hope. Writing and authorship might not be for everyone, but how do you know if you never give it a try? From start to finish, Think, Write, Publish will help you along the way. From coming up with book ideas to finding pockets of time in the day to do the writing itself, everything is covered.

Have you ever wanted to write a book to share your knowledge and expertise on a global scale? Maybe you know that in order to become “the one” who people want to work with, you need the extra authority that comes with becoming an author? Writing and publishing a book can seem so confusing. Your Story Starts Here will teach you how to write and release that purpose within you and give you the skills that you need to become an author who truly influences change in the world. Are you ready to unleash your potential and become a magnet with your message?

You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.

From the number one new-release author Dr. Melissa Caudle comes the secrets of launching and publishing a book as an independent author. Why waste hundreds of hours trying to find this information or spend hundreds of dollars on webinars? Have you been there and done that?

These days, it’s not enough to just write well. If you want your book to sell, you’ve got to have a platform. For many writers, this is the greatest stumbling block to success. But it doesn’t have to be! From the basics of creating an author website and online presence to the nitty-gritty of email lists, Facebook ads, and blog tours, Overachieving Your Platform will give you the tools you need to break out and connect with large audiences. Adapted from the best writing of the WordServe Water Cooler—the award-winning blog of the WordServe Literary Agency—these essays teach writers ...

If you'd like to see your writing published on your favorite blogs, then you need this book. Writing for popular blogs has plenty of benefits. Some people do it for fame. Some do it for money. Some even do it for fun! But there are so many blogs, and so much conflicting advice about how to get your posts accepted for publication. It’s hard to know what you should or shouldn’t do in each case. How to Pitch a Blog Post tells you exactly how to offer a post to any blog in the world. Doesn’t matter if it’s a tiny niche blog or one of the biggest on the internet – in this book, ...

Copywriting is the best-kept secret skill of all successful Internet companies. Do you know any business that doesn't write every day? No matter how technology advances, language will continue to be the most powerful communication tool. Copywriting, creative copy, advertising writing... the concept has numerous names that can be summarized in two words: persuasive writing. If you have the ability to persuade, you have the ability to convince, and if you learn this skill, you can make millions. Copywriting generates income in the cheapest way possible: by putting words together! By mastering...

Why is SEO like eating rocks? You struggle to rank high in Google, but it's fiendishly difficult. Even when you manage to rank, your efforts invariably sink in the content morass. Then Google comes along with its next alliteratively-named update and — wham! — you're in the dumps. Plus, are keywords natural? Does it make sense to write something based on a spreadsheet full of algorithm-generated turns of phrase? It turns out things are getting better when it comes to SEO. It's not magic. It's not rocket science or even computer science. In its secret heart, SEO comes down to empathy. How...

If you Google "how to write nonfiction" you'll get a bunch of useless listicles and very few hard and fast rules to writing a great book. That's often because great books are stylistic and personal: they have a strong narrative voice and compelling stories. But if you don't already have a big platform, shooting for a smash hit can be perplexing and demotivating... as you wade through the mire of what you want to say and wrestle with ideas. Many brilliant leaders or visionaries struggle to finish their nonfiction book, memoir or even a simple "how-to" or "self-help" project because they have...