Marketing Writing

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to create the plan, analyze an existing market, and break down the plan's components into focused sections.

The AI-Proof Résumé: Get Noticed in the Age of Algorithms A practical guide to writing résumés that beat bots, impress recruiters, and land real interviews. Are you qualified but constantly ignored by online job applications? You’re not alone and the problem isn’t your experience. It’s that your résumé isn’t optimized for the Applicant Tracking Systems (ATS) that now control the first step of most hiring processes. In today’s digital job market, bots filter résumés before any human sees them. If yours isn’t structured, keyworded, and formatted just right, it won’t make...

This masterfully well-constructed bundle contains five books by four expert bloggers.

Launch to Market provides a simple system to plan, track, and execute your book launch. It covers the basics of marketing in an easy-to-understand way, complete with exercises that will prepare you for your best launch ever. You'll see real sales numbers from an author who just did exactly what you're trying to do, with takeaways that will show you exactly how I did it.

The SECRET to writing a book a month and making 6 figures in passive income is literally at your fingertips! If you’ve ever dreamed of making a living with your writing, this is the path that will get you there. In a survey done by Written Word Media, they discovered that “$100Kers” had an average of 28 books in their catalog. They also found that 80% of authors make less than $6,000 per year, which is not a livable income. Michelle Kulp, 10x bestselling author, has been writing a book a month since January 2020 and has created over $3,300 per month in passive income in just 12 short ...

Writing & Publishing Your Book is an award-winning, step-by-step guide designed specifically for aspiring authors ready to turn their ideas into published works. From developing your concept and organizing your thoughts to polishing your manuscript and choosing the best publishing path, this comprehensive guide covers it all. Author John Ramirez offers clear, practical advice on navigating both self-publishing and traditional publishing, marketing your book, and building a loyal audience. You’ll learn how to develop your manuscript from start to finish, create a compelling author brand, ...

Now, learn the master key for writing great short stories, and the strategies for using them to advance your writing career As most writers will tell you, the hardest fiction form to master is the short story. To be successful, a short story needs to have "emotional wallop," and in under 7,000 words. Not easy to do. In this book, #1 bestselling writing teacher James Scott Bell explains the essential ingredient for a successful short story, no matter the genre. He shows how any writer—whether planner or "pantser"—can use this key to unlock infinite story possibilities. And turn readers ...

Your Ultimate Guide to Writing, Editing, and Self-Publishing Success Have you dreamed of becoming a self-published author, but felt overwhelmed by the process? Whether you're just starting out or looking to refine your skills, this comprehensive guide is your roadmap to turning your writing aspirations into reality. Packed with expert insights, step-by-step instructions, and actionable strategies, this book is designed to help you transform your ideas into a professionally polished eBook—and get it in front of the readers who will love it. Learn the Essentials of Crafting an Engaging ...

Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or “book marketing” Publish. Promote. Profit. explains how to create compelling content quickly and become a true best-selling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Are you a small business owner overwhelmed by AI hype—but secretly wondering if you’re falling behind? You’re not alone. And you’re not behind. Smarter Not Harder: How Small Business Owners Can Use AI to Work Less, Earn More, and Stay Human is the no-fluff, human-centered guide you’ve been waiting for. Forget the jargon, tech overwhelm, and cookie-cutter prompt packs. This book meets you where you are—with humor, heart, and step-by-step guidance to help you use tools like ChatGPT and other AI-powered systems to grow your business without losing your voice, values, or sanity. ...

Unlock Your Author Potential with SELF-PUBLISHING SIMPLIFIED: YOUR STEP-BY-STEP GUIDE TO SUCCESS! Are you a first-time writer or an experienced author looking to take charge of your publishing journey? Look no further—SELF-PUBLISHING SIMPLIFIED is your essential guide to navigating the thrilling world of self-publishing. Join bestselling and award-winning author Sallie Dawkins as she shares her invaluable wisdom and experience in this comprehensive roadmap designed to empower you. With clear, step-by-step directions and a treasure trove of resources, you’ll learn how to transform your ...

Are you tired of working the 9 to 5 grind while dreaming of a career where you call the shots? Do you have a passion for writing and want to turn it into a successful business? Look no further than "The Freelance Writing Business," the ultimate guide to starting and growing a freelance writing career. The book begins by providing a comprehensive understanding of freelance writing and the skills required to succeed in this industry. You'll learn how to assess your skills and interests and create a standout brand and portfolio. With these foundational steps in place, you'll then move on to ...

Publishing books isn’t your problem...selling them is. You’ve written your heart out, followed the steps, and hit publish. But instead of steady royalties, you’re stuck refreshing your KDP dashboard, hoping for a sale. If that sounds familiar, you’re not alone. Most self-publishers struggle because they focus only on the writing. The real success happens when you master the entire process of publishing books that actually sell. The $10,000 KDP Formula gives you the clear, actionable roadmap to grow your Amazon KDP business from uncertain launches to consistent royalties. Built on ...

With more than four decades working in almost every aspect of Nashville's music scene—attorney, educator, and industry professional Vince Wilcox lays out the basics of the business in a way that’s engaging and inspiring. You’ll get an up-to-date overview of today’s marketplace as well as an insider’s view of how the money flows.The resource is organized into three modules: 1) Making & Marketing Records, 2) Writing & Publishing Songs, and 3) Managing & Booking Artists, with each module divided into subsections by topic. Each topic contains answers to dozens of practical questions, ...

Want to self-publish your book but don't know where to start? Worried it's too complex or you don't have the right skills? This updated and expanded Fourth edition of Successful Self-Publishing provides everything you need to successfully self-publish your book in ebook, print, and audio formats, plus proven marketing strategies to reach more readers/listeners. Written by award-winning, New York Times and USA Today bestselling author Joanna (J.F.) Penn, this practical guide shares the exact methods used to publish more than forty books and build a multi-six-figure author business.

The Ultimate Cozy Mystery Resource Book: 2024 Edition Packed with essential writing resources and boundless inspiration, The Cozy Mystery Resource Guide is your indispensable companion in the world of cozy mystery writing. This expansive mystery writing guide offers: Character Development: Master the art of creating unforgettable characters. Craft intuitive amateur sleuths, cunning cozy mystery villains, loyal sidekicks, love interests, and endearing pets that will resonate with your readers. Story Elements: Dive into extensive lists of cozy mystery tropes, themes, settings, and occupations...

Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.

Are you a business owner struggling to get leads and grow your business? Imagine transforming your entire marketing strategy with a powerful tool that showcases your expertise and attracts new clients. A simple book, or even a book you already have, can become the linchpin of your marketing system. Imagine your ideal client holding your book that shows you understand their problem completely and what their life will look like after you solve that problem for them. Discover how to craft a compelling narrative that speaks directly to your target audience. Learn to identify the key pain points...