Marketing Writing

Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.

How to Write Sales Copy is the guide you need! We will teach you how to write sales copy in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful copywriting. To be a successful copywriter, you must define your audience, what moves them to act, and how to make them feel important and valued. You must know how to structure your copy in a way that will keep readers on task, interested, and feeling satisfied.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.

In this action-oriented book you'll discover the secrets that an experienced SEO consultant routinely uses to bring his clients onto the front page of search results. The author provides basic and advanced SEO strategies that any local business owner can immediately put into practice either by themselves or by outsourcing to their marketing agency.

It has never been easier to publish a book, but with so many options, it can be hard to know whether writing advice is good or bad. So we decided to write a book to help authors navigate their publishing adventures. Your Self-Publishing Questions Answered is based on overwhelming data and analytics: 1,000-plus questions from our author members, 2,000-plus ALLi blog articles, 400 ALLi podcast episodes, our 24/365 Facebook community where members ask questions daily, and input from our world-class advisors from every corner of the publishing industry.

Did you know that Video Sales Letter Can Convert Several Times More Than Text And Audio Salesletters? Learn How To Create Your Own Killer Video Sales Letter Today, Even if You Have No Experience With Creating Videos or Sales Writing! Download Our Report Now And Discover: Uncover the secrets to creating the highest converting sales letters you've ever seen in your life! Find out how why video sales letters convert so much better than traditional sales pages. Discover the most essential tools for creating killer video sales letters, and how to learn to use them quickly and easily with no ...

You could be getting paid for what you know, and this is the book that will show you how. In this guide, John Stange explains the exact system he has used to build, grow, and monetize his online platform. John has written over 30 books, his podcasts have been downloaded millions of times, and the income he's earning online rivals anything he once earned through traditional employment. Developing an online platform can become one of the most enjoyable and purposeful tasks you set your mind to. If you are a message-based entrepreneur, having a platform can help you teach and share what you're...

Could you use a little extra cash? Would you like to make some money to get a little ahead, pay a few bills, go on a little vacation or just get some breathing room in your finances? Does the idea of working from home in your pajamas sound like the ideal situation? Would you like to avoid that long commute to work or just be closer to your family? Build a second income, or even work full time, selling products and services on the Internet!

It’s time to join the Tiny Thunder revolution. A magical mash-up of the metaphor and the story, Tiny Thunder is a revolutionary communication technique that ensures no one will ever forget you or your message. In a world exhausted and jaded by the “same old same old”, this groundbreaking book shows you how you can present your ideas in a fresh, irresistible, and authentic way.

Say Good Bye to the I Must Check Email Habit. Love or Hate Email Are you guilty of checking your Email every other five or ten minutes? Are you always feeling the strong urge to reply to Emails the moment you set your eyes on them? It may not have occurred to you but you have unfortunately transformed into an Email Junkie, just like most people who have their own Email accounts. As a matter of fact, a typical Email user is said to spend on average 36 times checking their Email an hour. Well, that is an awful lot of time gone to waste and probably a lot of money that could have been ...

Why is SEO like eating rocks? You struggle to rank high in Google, but it's fiendishly difficult. Even when you manage to rank, your efforts invariably sink in the content morass. Then Google comes along with its next alliteratively-named update and — wham! — you're in the dumps. Plus, are keywords natural? Does it make sense to write something based on a spreadsheet full of algorithm-generated turns of phrase? It turns out things are getting better when it comes to SEO. It's not magic. It's not rocket science or even computer science. In its secret heart, SEO comes down to empathy. How...

This may be the best time to be an author, but with thousands of books released daily, what will make your book stand out from the rest? Whether you’re published through a traditional publishing house or are self-published, every author should market their book. Although authors need to have a strong face-to-face presence, Authorpreneur in Pajamas focuses on how authors can build their platform in their pajamas while using online tools that increase exposure and visibility. We live in a virtual world, where digital has taken over paper, where smart phones, tablets and eReaders are now ...

Tired of publishing limbo? Ditch the gatekeepers and publish your masterpiece with Discipleship Press Publisher's Guide! This comprehensive guidebook empowers aspiring indie authors like you to self-publish with confidence and ease using cutting-edge tools and proven strategies. Say goodbye to publishing hurdles, say hello to author freedom: Master the self-publishing game: Unravel the complexities of the independent book publishing industry, from manuscript formatting to global distribution. Unleash your inner marketer: Discover modern marketing techniques to captivate readers and build a ...

Sharpen your manuscript and take control of your writing with "The Editor's Guide 101," your ultimate tool for mastering self-editing. This comprehensive guide empowers indie authors at all levels to ditch the fear and frustration, transforming the editing process into a rewarding journey of refinement and growth. From overwhelm to confidence, here's how this guide helps you: Shatter the myths: Forget the misconception that self-editing doesn't work. This guide debunks common editing myths and proves how anyone, with the right knowledge and tools, can elevate their writing to professional ...

You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.

Have you always dreamed of writing? But not just writing as a hobby, actually making money writing? Then this is the book for you. Freelance content writer Deborah Killion gives you the insider secrets on how to make a serious living doing what you love - writing, and building your name as a writer.

Learn how to write, in 10 easy steps, going from fingers on keyboard, and advancing from writer to author. All it takes is a little determination. Start now: 1. Cultivate the A-Zs of writing skills. 2. Establish proper sentence structure and grammar. 3, Understand fleshing vs padding. 4. Compose well-written dialogue. 5. Craft winning titles. 6. Construct emotional bonds 7. Build a blurb. 8. Recognize writing styles. 9. Develop editing skills. 10. Escape writer’s block. 11. Discover publishing options AND 12. Expand your audience by: Mastering and marketing your on-line presence. If ...

If you want to live the lifestyle of your dreams as a writer and author, you must listen to this book! You're about to learn 39 proven strategies for marketing your book on a budget. Whether you're a self-published author, traditionally published, or just starting out writing your first book, these proven marketing strategies will work for you if you put them into action. Wouldn't it be great to know that your time spent marketing your book would actually be time well-spent instead of time wasted?

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

From the number one new-release author Dr. Melissa Caudle comes the secrets of launching and publishing a book as an independent author. Why waste hundreds of hours trying to find this information or spend hundreds of dollars on webinars? Have you been there and done that?