Marketing Writing

Writing fact-based nonfiction for large general audiences requires two different skills: the ability to conduct rigorous research and to craft engaging prose. Tilar J. Mazzeo is one of the few people with extensive experience in both arenas, as a tenured academic and a New York Times best-selling author whose books have been made into a major motion picture and translated into more than 15 languages. She is also a sought-after writing coach with a passion for helping others communicate their expertise more broadly.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Power Tips for Authors By Dr. Monique Rodgers Unlock the secrets to writing, publishing, and promoting your book with Power Tips for Authors. In this practical guide, Dr. Monique Rodgers, a seasoned author, coach, and expert in the literary world, shares invaluable insights and actionable strategies for aspiring and seasoned writers alike. Whether you're just starting your writing journey or looking to level up your author game, this book is packed with powerful tips to help you navigate every step of the process. From overcoming writer’s block to mastering the art of storytelling, ...

Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.

You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.

The big idea of this book is to help you write your own book on the future of technology, finance, management, or business in under 30 days to build your profile as a leader and visionary. If you want to be taken seriously as a thought leader and expert, you need to have a book. And I know so many people who talk about “the book” they want to write. But years go by and it never happens. This book is my attempt to help would-be authors everywhere tell their stories and share their visions with the world.

This may be the best time to be an author, but with thousands of books released daily, what will make your book stand out from the rest? Whether you’re published through a traditional publishing house or are self-published, every author should market their book. Although authors need to have a strong face-to-face presence, Authorpreneur in Pajamas focuses on how authors can build their platform in their pajamas while using online tools that increase exposure and visibility. We live in a virtual world, where digital has taken over paper, where smart phones, tablets and eReaders are now ...

The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us - an approach in which authors are authentically engaging their audiences. But where do you start? Today's mega-success authors are not only writers but entrepreneurs who expertly work a strategy that leverages the power of social media, search engine optimization, advertising, speaking, bookstore signings, and a combination of other programs that are incredibly rewarding to the author.

Do you know how to market your book? Honorée has sold hundreds of thousands of books in ways most authors have never considered. She's coached authors to successful writing careers, and has co-authored and managed many books.

If you Google "how to write nonfiction" you'll get a bunch of useless listicles and very few hard and fast rules to writing a great book. That's often because great books are stylistic and personal: they have a strong narrative voice and compelling stories. But if you don't already have a big platform, shooting for a smash hit can be perplexing and demotivating... as you wade through the mire of what you want to say and wrestle with ideas. Many brilliant leaders or visionaries struggle to finish their nonfiction book, memoir or even a simple "how-to" or "self-help" project because they have...

Have you ever wanted to write a book to share your knowledge and expertise on a global scale? Maybe you know that in order to become “the one” who people want to work with, you need the extra authority that comes with becoming an author? Writing and publishing a book can seem so confusing. Your Story Starts Here will teach you how to write and release that purpose within you and give you the skills that you need to become an author who truly influences change in the world. Are you ready to unleash your potential and become a magnet with your message?

Reach your readers, grow your platform, and sell more books! Ready to turn your book into a bestseller? If you’re feeling overwhelmed by the idea of marketing your book or don’t know where to start, you’re not alone. But here's the truth: you can create an effective book marketing strategy without draining your time, energy, or budget. In fact, it can be exciting—and even fun—when you know the right steps to take. Inside The Author’s Field Guide to Book Marketing, you’ll discover everything you need to build a marketing plan that’s as unique as your book. We’ve packed this...

Skip the publishing hurdles and write your own success story with the Author Training Guide! This five-in-one powerhouse equips indie authors with everything they need to transform their dreams into published, bestselling realities. Master every stage of your journey: Craft captivating stories: The Writer's Guide 101 unleashes your creativity, hones your skills, and helps you polish your manuscript to perfection. Become your own editor: The Editor's Guide 101 teaches you the secrets of professional self-editing, ensuring your book shines with quality and impact. Publish with confidence: The...

LET’S SELL YOUR BOOK! Most indie authors are nervous about buying ads for their books and for good reason. They wonder if the ads really will work or if it’s just dumping money into a bottomless hole. They even have been told not to buy them. I used to think that way too. Then I began to hear from a small number of authors that they actually were having good luck with Amazon ads. A lot of tweaking was necessary, but eventually they figured out a formula that worked. So I gave it a try. Within weeks, I was earning twice as much as I spent on ads, and my sales tripled. Sell Your Book with...

These days, it’s not enough to just write well. If you want your book to sell, you’ve got to have a platform. For many writers, this is the greatest stumbling block to success. But it doesn’t have to be! From the basics of creating an author website and online presence to the nitty-gritty of email lists, Facebook ads, and blog tours, Overachieving Your Platform will give you the tools you need to break out and connect with large audiences. Adapted from the best writing of the WordServe Water Cooler—the award-winning blog of the WordServe Literary Agency—these essays teach writers ...

In Amazon Keywords for Books, Dale shows you how to use keywords to sell more books. It’s not difficult to increase the discoverability of your book. But you’ll need a deeper understanding of keywords if you want to sell more books.

If you'd like to see your writing published on your favorite blogs, then you need this book. Writing for popular blogs has plenty of benefits. Some people do it for fame. Some do it for money. Some even do it for fun! But there are so many blogs, and so much conflicting advice about how to get your posts accepted for publication. It’s hard to know what you should or shouldn’t do in each case. How to Pitch a Blog Post tells you exactly how to offer a post to any blog in the world. Doesn’t matter if it’s a tiny niche blog or one of the biggest on the internet – in this book, ...

Copywriting is the best-kept secret skill of all successful Internet companies. Do you know any business that doesn't write every day? No matter how technology advances, language will continue to be the most powerful communication tool. Copywriting, creative copy, advertising writing... the concept has numerous names that can be summarized in two words: persuasive writing. If you have the ability to persuade, you have the ability to convince, and if you learn this skill, you can make millions. Copywriting generates income in the cheapest way possible: by putting words together! By mastering...

Why is SEO like eating rocks? You struggle to rank high in Google, but it's fiendishly difficult. Even when you manage to rank, your efforts invariably sink in the content morass. Then Google comes along with its next alliteratively-named update and — wham! — you're in the dumps. Plus, are keywords natural? Does it make sense to write something based on a spreadsheet full of algorithm-generated turns of phrase? It turns out things are getting better when it comes to SEO. It's not magic. It's not rocket science or even computer science. In its secret heart, SEO comes down to empathy. How...

The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mind-set that once they are published, their publisher handles all marketing and the sales come in like magic. In today's world, that is not reality, no matter how you are published.