Marketing Writing

A summary and translation of the popular book "Scientific Advertising" by Claude Hopkins, published in 1928. Coming from a different era and before the digital age, Hopkins used words, which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins "Scientific Advertising " (public domain) was and still is a recommend read by many advertising geniuses than any other advertisement book.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

Reach your readers, grow your platform, and sell more books! Ready to turn your book into a bestseller? If you’re feeling overwhelmed by the idea of marketing your book or don’t know where to start, you’re not alone. But here's the truth: you can create an effective book marketing strategy without draining your time, energy, or budget. In fact, it can be exciting—and even fun—when you know the right steps to take. Inside The Author’s Field Guide to Book Marketing, you’ll discover everything you need to build a marketing plan that’s as unique as your book. We’ve packed this...

Complete Handbook for Digital Marketing, Content Writing, Sales, Competitor Analysis, and Brand Building. "ChatGPT Prompts for Entrepreneurs" is a comprehensive guide for entrepreneurs looking to leverage the power of ChatGPT to improve their digital marketing, content writing, and sales strategies. The book provides step-by-step guidance and examples for setting up and customizing your ChatGPT experience, giving context to your brand, writing landing pages, creating intro and product videos, crafting blog articles, writing podcast episodes, and optimizing your content for SEO. Additionally...

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Unlock Your Author Potential with SELF-PUBLISHING SIMPLIFIED: YOUR STEP-BY-STEP GUIDE TO SUCCESS! Are you a first-time writer or an experienced author looking to take charge of your publishing journey? Look no further—SELF-PUBLISHING SIMPLIFIED is your essential guide to navigating the thrilling world of self-publishing. Join bestselling and award-winning author Sallie Dawkins as she shares her invaluable wisdom and experience in this comprehensive roadmap designed to empower you. With clear, step-by-step directions and a treasure trove of resources, you’ll learn how to transform your ...

You’ve written the best book ever, and now, everyone will be racing to read it. That was the plan anyway. As a first-time author, you walk a fine line between planning for and marketing your book for success and the crushing reality of low sales. Book Marketing for the First-Time Author breaks down the most important elements that you need to market your book. Master the fundamentals covered here to set your book up for success.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

A Comprehensive Guide To Successfully Marketing Your Fiction Unlock the secrets to successful promotion with this essential guidebook! This in-depth marketing guide is perfect for writers publishing their first novel or indie authors trying to gain a wider readership. Tailored for authors navigating the dynamic world of book marketing, this updated resource blends proven strategies with fresh insights. From social media savvy to mastering email campaigns, organizing captivating events to effective paid advertising, this guide covers it all. Whether you're a budding author or looking to ...

Writing one book is hard. Writing a series? That’s where most authors get stuck. Whether you’re on book one or book five, building a fiction series that keeps readers coming back — and keeps you from burning out — takes more than momentum. It takes strategy. In How to Write a Fiction Series That Sells, author coach and blurb expert Janice Lam gives you a practical, no-fluff guide to planning, pacing, and sustaining a series that works. You’ll learn how to: Map a series arc readers will follow to the end Avoid mid-series burnout and plot fatigue Create cliffhangers that convert —...

Are you a business owner struggling to get leads and grow your business? Imagine transforming your entire marketing strategy with a powerful tool that showcases your expertise and attracts new clients. A simple book, or even a book you already have, can become the linchpin of your marketing system. Imagine your ideal client holding your book that shows you understand their problem completely and what their life will look like after you solve that problem for them. Discover how to craft a compelling narrative that speaks directly to your target audience. Learn to identify the key pain points...

Want to write multi-million-dollar copy faster and easier than ever?Traditional copywriting can feel overwhelming, confusing, and frustrating. Creating winning ad copy often feels like a struggle. Copywriting is tough because no one taught you how to do it quickly and easily. It’s not your fault. All the other books and courses are wrong. They mistakenly obsess over how to write. But they neglect the most important thing… what to write. What you say matters more than how you say it. And figuring out what to say to make customers buy is hard… if you don’t know how. Your real problem ...

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

THE WORST MISTAKE AN AUTHOR CAN MAKE IS TO SELL ONLY BOOKS. Just 1% of authors make a living out of their books. But a book should be just one product in a larger ecosystem of digital products and services that build trust, authority, and wealth. In The Solo Author you will learn how to: Develop a framework for your book and your content. Write, publish, and launch a great nonfiction book. Use your book as a lead-generation asset that attracts high-ticket clients. Build an ecosystem with low-cost products, a main offering, and upsells. A book ecosystem creates more value for your audience ...

Can low profile, not-yet-famous authors get published and sell significant numbers of books? These authors say "Yes!" and tell how. “…a comprehensive guide to marketing a book…[a] well-written, engaging resource that’s loaded with specific tips…. Brimming with creative ideas, Sell More Books! should prove to be a low profile author’s best friend.” - ForeWord Reviews Writers and publishers will find the latest insider tips on writing and publishing more marketable books. Learn up-to-date information on publishing options, social networking, and "tried and true" book marketing ...

Look for Dr. Tamara Patzer's expanded 2025 edition based on what is happening now. This is the perfect tool for learning how to talking to AI. Proven Prompts is the ultimate guide for content creators (use your imagination and create CREATIVE content for any purpose including nonfiction marketing work) looking to unlock their full creative potential using the power of ChatGPT. This comprehensive guide, written by Dr. Tamara "Tami" Patzer, creator of AI Mastery Club and author of numerous books on business and marketing, is packed with valuable insights, tips, and tricks for using ChatGPT to...

Have you ever wondered what to send to your email list? Look inside. See these topics? These are all the direct result of emailing my list on a daily basis. In each chapter of Fresh Concepts, Ava expounds on an idea that originated from her daily emails. What do people say about her emails? “You provide a valuable service. Keep it going.” – Ron W. "Keep those emails coming. I learn lots!" - Andy W. "Awesome stuff Ava!! I’m sending this to my wife so she can subscribe.” – Jason S. “I like this email and I can relate to it a lot.” – Shaun N. “Very good email. Excellent.”...

Unpack web copywriting secretsYou know deep down that a great website can be the key to higher sales and more leads and customers. So how are you supposed to create effective content if you don’t have any idea what’s involved? That’s where this book steps in and holds your hand on the pathway to a better business with an outstanding website. Your website is your bread-and-butter so why take chances? Unpack the secrets to providing persuasive copy across your entire site that’s powerful enough to knock someone off their chair. Plus, you’ll get the lowdown on SEO advice, writing for...

Want to write business marketing emails that stand out in readers' crowded inboxes enough to actually get opened? How about writing promotion announcement emails that entertain readers (so they eagerly watch for more of your emails), endear them to you (so they shout your praises from the rooftops), and, when all is said and done, generate a boatload of product/program/service sales? And let's not forget brainstorming the best email subject lines for getting readers pumped to open your emails. It's possible when you master the 5 steps to writing persuasive emails that get noticed, spark ...