Marketing Writing

Authoring a book to differentiate oneself and one’s business has been an effective strategy for decades. However, in a time of ultra-short attention spans and time-strapped schedules, most people never finish reading a book they started. Specifically designed for the local business owner, Main Street Author presents a simple and effective alternative which aligns the power and prestige of being an author with today’s consumer reality.

Copywriting is dead. Learn how to write copy that sells, and stop wasting money on your ads.

If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying "Yes". Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head - allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here.

The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how!

When you become an author, you instantly become more credible in the eyes of your clients, prospects, family, and friends. Discover the power writing a book can have on your personal and professional life by understanding how your author status can radically increase revenue streams and catapult your business to levels previously unimaginable.

You could be just seven days away from record book sales. In Ninja Book Marketing Strategies, you will learn how to attract thousands of readers with 100% free marketing strategies. Whether you're a brand new author or have been selling books by the thousands, you've never seen these book marketing strategies anywhere else. They're stealthy like a ninja, but totally legal and effective.

Are you feeling reactive - rather than proactive - when running your email marketing campaigns? Did tactics that used to work miracles now fail publicly and miserably? Have your pivots to different strategies had a stupidly short shelf-life? When marketing wisdom fails us, we need to look at other disciplines, such as war. I don't believe it is an accident that marketing efforts are called "campaigns"; mirroring language used for millennia.

If you Google "how to write nonfiction" you'll get a bunch of useless listicles and very few hard and fast rules to writing a great book. That's often because great books are stylistic and personal: they have a strong narrative voice and compelling stories. But if you don't already have a big platform, shooting for a smash hit can be perplexing and demotivating... as you wade through the mire of what you want to say and wrestle with ideas. Many brilliant leaders or visionaries struggle to finish their nonfiction book, memoir or even a simple "how-to" or "self-help" project because they have...

Classic Essays for College Students is an initiative to help students get acquainted with a few paradigms of academic papers written by other students that can give them some basic thinking tactics on how they can let their minds play with college subjects. Don't be intimidated by perfectionist attitudes! They constantly make it difficult for us to spread our ideas; being by nature creatures that have trouble dealing with fear, there is one thing that perfectionists always worry about in their state of mind: We are afraid of making mistakes.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales, you need to understand how to get into the mind and heart of your customers and make them take action to buy your product or service, or else, you will simply not make sales. The good news is that anyone can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells.

Do you want to know the ѕmаrt email marketing tесhniquе thаt will double your revenue inѕtаntlу? Then, this book is a must-listen for your needs.

Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of - much less master - the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google Plus, YouTube, Pinterest, and more. Whether you're just starting to create an audience or looking to refine your online presence, this guide will equip you with the essential tools you'll need to succeed.

Writing a book can transform the growth and value of your business.Books are still one of the most powerful assets you can create to build your credibility, authority and visibility in your market. It raises the profile of your work, putting you in front of audiences you might not have been able to reach before. It positions you as the go-to expert in your field—after all, if you literally ‘wrote the book’ on your industry, you’ll be the easy choice for your prospects. A book also opens up new streams of revenue and opportunities for you and your business, growing in value over time...

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool.

You know how to market your book… but is the book itself making it harder to gain traction? This is a question that all writers and authors struggle with. We aren’t always great at evaluating our own work, whether we are new to publishing or on our twentieth book. And the answers we get from other authors is usually to: Write to a more popular trend End the series faster Hire a developmental editor Try a new marketing tactic Change the cover or blurb Write the next book But here’s the thing—your back catalog is not dead weight. You worked hard on your book or series and there’s no...

Social media guru Julie A. Gerber and award-winning author of 43 best-selling books Carole P. Roman team up to travel the winding road of self-publishing, promoting, and marketing a book. Join these two experts as they share their vast store of experience in an easy-to-hear book. Learn why you need a beta reader and the importance of a good editor. Make a list of what you need to do when choosing an illustrator. Compare the many ways to promote your book.

Would you like to see an inside look into another author's book marketing promotions to see what REALLY works? Do you want to have access to a step-by-step process to create similar book marketing campaigns of your own? If so, you're going to love what Shelley Hitz has to share with you in this eBook. What You Will Get: * 7 book marketing case studies for non-fiction books * The exact step-by-step process of how each promotion was set up * The results of each campaign * Other book marketing lessons learned. Not many authors are willing to pull back the curtain and let you know what they are...

The importance of having the ability to craft compelling copy cannot be understated. Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales, you need to understand how to get into the mind and heart of your customers. You must motivate them to take action to buy your product or service, or else, you will simply not make sales.

This is the third in the series on creating print books and e-books. The audiobook covers: creating the final file format for print books and e-books; deciding on the format; publishing on CreateSpace or IngramSpark; getting an ISBN - deciding on size; pricing and color printing; and suggested order for publishing books.

Whether you're a first-time author or a seasoned pro, "Top 10 Mistakes Authors Make Marketing Their Books" is the essential guide for taking your book marketing to the next level. With Bourgeois's expert guidance, you'll learn how to identify your target audience, build a strong online presence, engage with readers, and leverage book reviews to increase sales.