Marketing Strategy Online Business

Social media has traversed far greater heights than simply being a medium for user-generated content. Today, it’s a tool for consumer empowerment (we all witness big conglomerates being brought to their knees by that one dissatisfied tweet or widely shared post) and a gratifying brand-consumer partnership.

Many small businesses focus their digital marketing strategies exclusively on Google, overlooking significant opportunities found in online business directories. While optimizing for Google is important, relying solely on it limits potential growth, visibility, and customer trust. In fact, 92% of consumers actively use online directories to discover local businesses, making directories essential channels for attracting customers. Listing your business in multiple reputable directories, such as Yelp, TripAdvisor, or AProfitableDay.com, significantly enhances visibility and credibility. ...

You only have 30 days! Tick, tick, tick. That’s about how long it takes for most of us to run out of money after we get downsized, rightsized, laid off, pink-slipped, or otherwise let go from our jobs. So, what would you do? Would you be able to replace your income? Would it be with yet another horrible job or with something you really enjoy? Hi. I’m AJ. Really nice to meet you. And thanks for checking out my book. I won’t bore you with my “rags to riches” story.