Marketing Small

In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before. Don't get discouraged. Get scrappy!

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

You could spend years and tens of thousands of dollars trying out every marketing channel that screams for your attention. But if you know where to look there is a client "vending machine" that some of the top practices have been using in the most competitive markets in the country. It even works for small and solo practices with a few hundred dollars to spend!

Whether you're new to digital marketing or looking to enhance your existing strategies, Digital Threads is the ultimate playbook for achieving success in the digital age. Get started today and unlock the strategies to take your business to the next level.

If you want a more agile, productive, and efficient business by using the Six Sigma Methodology, then keep reading… Do you want your business to consistently deliver exceptional products? Do you want to meet your customers’ needs while also reducing costs? Do you want to put an end to waste and inefficiency in the workplace? You’re in the right place. Every business wants to meet the triple bottom line… and then some. But meeting your customers’ needs while staying profitable and ensuring your stakeholders and employees are happy is a delicate balancing act. So why not maximize ...

Compact Farms is a guide for anyone dreaming of starting, expanding, or perfecting a profitable farming enterprise on five acres or less. The farm plans explain how to harness an area's water supply, orientation, and geography in order to maximize efficiency and productivity while minimizing effort. Profiles of well-known farmers such as Eliot Coleman and Jean-Martin Fortier show that farming on a small scale in any region, in both urban and rural settings, can provide enough income to turn the endeavor from hobby to career.

Transform Your Business with AI—No Technical Skills Required Are you spending hours every week on repetitive tasks that could be automated? Struggling to respond to customer inquiries fast enough? Watching competitors who seem to operate more efficiently while you're stuck doing everything manually? The solution isn't hiring more staff or working longer hours—it's using artificial intelligence to work smarter. The AI Revolution Is Here, and Your Business Can't Afford to Wait While you're debating whether AI is right for your business, smart entrepreneurs are already using tools like ...

It’s time to turn automation into income. AI Profit Masterclass gives you the exact steps to drive more revenue using smart, affordable AI tools. You’ll learn how to maximize every lead, increase conversions, and slash operational costs with automation—all without hiring a team. If you're an online entrepreneur, coach, or service provider, this book is your blueprint to scaling profitably. How to use AI for sales copy, offers, pricing, and funnel optimization Revenue-focused tools like Jasper, Copy.ai, and Surfer SEO Ways to plug profit leaks and use AI for client onboarding and ...

The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

In this guide, we shall be exposing to us what social media influencer is all about and most importantly, how you can monetize your social media presence for maximum gains, turning it into a big money venture, while at the same time, influencing your community positively. Most people who should be in mega bucks from their social media activities are in penury because they find it difficult or impossible to transit or upgrade their social media influencing activities to seamless money generating venture. It is the purpose of this book, to hold you by the hand and guide you through the step ...

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.

Imagine you can have the knowledge you want to start your business and live the Hassle Free All-American Lifestyle of Independence, Prosperity and Peace of Mind. Learn how to.... Get free government grants for your small engine repair business.

Are you a small business owner overwhelmed by AI hype—but secretly wondering if you’re falling behind? You’re not alone. And you’re not behind. Smarter Not Harder: How Small Business Owners Can Use AI to Work Less, Earn More, and Stay Human is the no-fluff, human-centered guide you’ve been waiting for. Forget the jargon, tech overwhelm, and cookie-cutter prompt packs. This book meets you where you are—with humor, heart, and step-by-step guidance to help you use tools like ChatGPT and other AI-powered systems to grow your business without losing your voice, values, or sanity. ...

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.

Farm business literature is full of memoirs offering entertaining stories with some basic cattle or produce advice but no real substance for the reader. Big Ideas, Small Farm is not another feel good farm memoir devoid of authentic advice, hope, or insights. This book is different; it is about results. Big Ideas, Small Farm is about growing small farm profitability. This book is part self-help and part marketing strategies because marketing tips and theories are effective when the people implementing them believe in them. Small farm marketing is a mindset as much as it is a practice. This ...