Marketing Small

Starting a business is not easy. There are many things you need to understand before you can truly be ready to embark on a business adventure. Like any long voyage, being prepared ahead of time will give you a greater chance of success. Entrepreneurs are a little like the settlers who traveled the Oregon Trail, or the sailors that embarked across oceans in search of treasure. Learning that you are missing a critical component halfway through your journey can lead to disaster.

With over 20 years in corporate marketing, branding, manufacturing and distribution, working with top brands like Jeep, United Colors of Benetton, Sesame Street, and TV series The Block, it's fair to say Therese Tarlinton knows a thing or two about marketing. It may come as a surprise to some, but Therese knows from experience that the most effective marketing strategies involve finding the right partnerships and collaborating to leverage your growing brand.

After launching his first company while still in college, Jason Baptiste cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today’s most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way.

This audiobook gives you the tips and strategies you need to develop a "Full Throttle" marketing and promotional strategy that can help you find new customers and drive sales growth!

How to build loyalty, generate word-of-mouth, and keep customers coming back - This Ultimate Success Bundle offers key tips, tricks, and information you need to learn how to keep customers coming back. By elevating the customer experience, you’ll make them happy, and happy customers come back time and again. Learn to increase your value in the eye of customers, the dos and don’ts of a positive customer experience, how to build loyalty, generate word of mouth, and encourage customers to come back by crafting the perfect customer experience in this step-by-step guide.

99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. Kenyon knows that the most significant leverage point in any business is marketing.

Are You An Executive Coach, Business Coach, or Life Coach? If so, this book is for you. The aim of this little book is simple: To get you paying clients. To do that, I’m suggesting a radical change in the way you sell yourself and your coaching services. The easiest way to get paying clients is by identifying, using, and promoting your greatest strength—by leveraging who you are. The next time you approach a potential client, why not be yourself? Why not be the best of yourself? Sure, prepare for the meeting or call. Spend some time studying, preparing, presenting your coaching ideas ...

Wonder Leads is an outbound sales framework centered on high-quality, individually personalized video that helps build meaningful relationships with the people who matter. Packed with down-to-earth, insightful commentary and clear, practical advice, Wonder Leads is a positive road map for any small business owner who wants to master cold outreach without sacrificing their integrity.

This practical and engaging guide is your modern-day roadmap to dominating online business directories—the digital evolution of the Yellow Pages. It opens with a relatable reminder of how finding local services used to mean flipping through a fat phonebook. Today, it's all about online visibility. If your business isn't easily found online, you're basically a ghost. The book breaks down how to get listed in key directories like Google, Yelp, and industry-specific sites, showing you how to attract more customers, boost your SEO, and become the go-to in your local area. Each chapter offers ...

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

Transform your passion for sewing into a profitable couture business with Bespoke Couture Business Secrets – your essential audiobook guide to mastering your craft, building your brand, and achieving financial success in luxury fashion. Packed with actionable strategies and insider insights, this audiobook empowers you to turn couture dreams into reality. Discover how to: Choose Your Specialty: Identify and align your unique niche. Build Irresistible Offers: Craft compelling offers that showcase your skills.

Regardless of the nature, structure, and position of your business, one of the first things you will like to consider is finding the easiest, cheapest, and fastest way to grow and steadily expand the network of your influence and customer base. The truth is, there are many marketing, income generation, and business promotion options out there, but all these have been taken over by significant technological breakthroughs of the 21st century. It is called social media marketing and other internet-based business platforms.

In this book, you'll hear stories of how ads are created into campaigns and where advertising is found within marketing. Find out how local businesses can use the rules of major marketing to not just survive...but thrive. It's for people just like you slugging it out from your kitchen table ready to do big things. Campaign-O-Matic! demonstrates how to: find out what is going on in your market, and what your position is; dig for that single acorn in your business from which all of your messaging blooms; and more!

Amazon’s Dirty Little Secrets II: AI Revolution – How to Use AI Like Amazon to Grow Your Online Sales is the follow-up to the best-selling Amazon’s Dirty Little Secrets by ecommerce expert Greg Jameson. This new edition dives deep into how Amazon leverages artificial intelligence (AI) to dominate online retail—and how small businesses can use the same strategies to succeed in today's competitive market. Back in 2015, Greg Jameson revealed how Amazon used the power of customer-generated content—reviews, affiliate marketing, and product recommendations—to build trust and rise to ...

Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they're also an excellent way to attract new customers. The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.

Ogni grande relazione inizia con una brillante presentazione: ho creato il "Digital Workout" per aiutare la tua azienda a realizzare un efficace piano di digital marketing nei prossimi 12 mesi. Quello che troverai in queste pagine è un vero e proprio "programma di allenamento" che potrai applicare da subito in azienda ottenendo immediati benefici in termini di visibilità online, attrattività agli occhi di clienti e fornitori e, soprattutto, nuove opportunità di business.

この本のテーマはずばり、「あなたの商品を購入してくれる熱狂的なファンの集め方」です。―無料客ばかりを集めるのは終わりにしてください― YouTubeであなたの無料で公開した動画を視聴

Digital marketer and entrepreneur Joshua Littlejohn provides entrepreneurs and small business owners with a proven road to establish their company's image, without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to seem larger than it was. Through that, Joshua worked with top clients, including Fortune 500 companies, established an impressive professional network and earned a solid stream of income, all while still in college.

Being the world's largest networking site for professionals, LinkedIn is an innovative way to connect with people in almost any industry. It is the most powerful tool of modern age to create and manage your professional identity and brand your business. It gives you opportunities to connect and engage with professionals and peers, and access knowledge, insights, and opportunities. LinkedIn keeps you informed about your contacts and your industry, and helps you find the people and knowledge you need to achieve your business goals.

Embark on an enlightening journey with Storybranding mastery, where the alchemy of narrative and brand synergy reshapes your approach to marketing in the digital age. This book unveils the secrets to crafting magnetic brand stories that captivate hearts, forge connections with customers, and elevates your brand above the noise. Discover the art of resonant storytelling, turning your brand into an unforgettable odyssey for your audience.