Marketing Small

DRMが通用する時代は終わった。新たなマーケティング概念、FBMとは？弱者のための新時代のマーケティング戦略、それがコンテンツマーケティング。

Viele Unternehmerinnen und Unternehmer entwickeln geniale Produkte und sind herausragende Führungspersönlichkeiten - doch leider in der Öffentlichkeit kaum bekannt. Während sie im Verborgenen Werte schaffen, stehen andere mit ihren Unternehmen im Rampenlicht, profilieren sich als Expertinnen und Visionäre und greifen das beste Personal ab. Gerd Kulhavy zeigt, wie Sie sich in einem zunehmend komplexen Umfeld sichtbar positionieren und geschickt von der globalen Konkurrenz absetzen.

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

This guide teaches the fundamental building blocks of successful social media campaigns in today's noisy marketplace. Some topics include: How to create compelling social media content. How to increase your popularity on social platforms. Ways to effectively measure your social success. Made for entrepreneurs, freelancers and budding social media managers - this audiobook explains how to create powerful and competitive social media campaigns.

Build a Business That Thrives—One Relationship at a Time Are you grinding away at your solopreneur business, feeling like you’re doing it all on your own? The Connection Advantage will change the way you think about success. This isn’t another book about hustle or scaling fast—it’s about something deeper and far more sustainable: building meaningful professional relationships that lead to real business growth. Whether you’re a coach, consultant, creative, or freelancer, The Connection Advantage gives you the exact strategies you need to turn your network into your most powerful ...

The Principles of Brand Marketing will give beginners and experienced professionals alike the background knowledge of what branding is about and how to properly use it in the workplace or your small business. This selection will cover how to measure your brand's value, effective marketing strategies, endorsement marketing, social media branding, and more.

Have a desire to start a business, but not the foggiest idea what of where to start? (Or what that business should look like?) Have a vague business idea, but unclear how what you need to pull it off? (And how to ensure you create products and services that actual human strangers will pay you money for?)

What happens when you put cream or sugar in awesome specialty coffee? The title of the book answers that question. The question and answer will teach you how to grow your business or house of worship and therefore grow your life. Frank will teach you how to build upon your relationships with customers and congregants by educating and interviewing them and with great customer service.

Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same.

Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.

¿Alguna vez ha querido invertir en una propiedad para alquilar en vacaciones, pero no sabía por dónde empezar? Este audio libro resume todos los requisitos y normativas de una inversión inmobiliaria y le da consejos sobre cómo montarla y gestionarla. Además, tendrá una buena idea de los riesgos que debe evitar. Aprenda de expertos en la materia, como propietarios, especialistas en casas de vacaciones e inversores inmobiliarios. Encontrará todo lo que necesita saber sobre la inversión y la gestión de una propiedad en alquiler.

Unleash the Power of Video: Overcome Fear and Drive Business Growth 'How To Turn Videos Into Money Fast' by Jerome "Mr. Implementation" Lewis is your definitive guide to leveraging video for business growth. Do you freeze at the sight of a camera? Do the thoughts of exposure and possible embarrassment keep you up at night? Do you find yourself stuck, analyzing and overthinking, instead of acting? Or are you simply worried about the technicalities of creating a video? If so, know that you're not alone, and even more importantly, know that the solutions to your fears and worries lie within ...

Ready to make and publish your first mobile app? Creating your first iPhone and Android app can be a stressful jump head-first into the great unknown. Are you ready to skip all the drama and create a successful app? Discover how to design your mobile app, hire an app developer, and get your app published on the app store - no tech experience needed. Enjoy this audiobook, created by number one global appreneur who quit her job and published over 430 apps with over 25 million downloads worldwide.

Many small businesses focus their digital marketing strategies exclusively on Google, overlooking significant opportunities found in online business directories. While optimizing for Google is important, relying solely on it limits potential growth, visibility, and customer trust. In fact, 92% of consumers actively use online directories to discover local businesses, making directories essential channels for attracting customers. Listing your business in multiple reputable directories, such as Yelp, TripAdvisor, or AProfitableDay.com, significantly enhances visibility and credibility. ...

Want to start your own digital marketing agency? In this book John shares a step by step approach to get started in the world of SEO (Search Engine Optimization). You will learn about various strategies, tools and services you can use to get started with client prospecting for working with local businesses. John breaks down what he calls "The Pay It Forward Method" a simple approach to building trust with business owners allowing you to eventually turn them into paying clients. You will learn how to find businesses that need your help with online marketing: -By following my “ Pay It ...

Cats and marketing? Be serious. We are serious. Serious as a cat. Emotionally honest. The Avenger of the Gods. A work of genius. Love them or hate them, cats are epic. Some of history's great thinkers have said pithy things about them. Understand the genius of the cat, and you can start to understand the genius of your business.

In the second edition follow up to Digital Marketing 2020, Agency CEO and SEO Expert Danny Star gets into the tried and true methods that have made both his clients and his own digital marketing campaigns a success. All major marketing channels are explained in detail in a way that everyday people can grasp and apply to their own business or website.

Right now, you may have the secret to changing the way people look at your business. If you are looking for new ways to drive traffic to your business, this is the book for you. It may be you want an understanding of how the video marketplace works and how to improve your current business processes. This book will reveal many great ways to make your business better and to expand your viewership in short order.

In 2008 Darrell Keezer was laid off from his job with just $8,000 of severance in his bank account. Today he runs a multimillion-dollar online marketing company that has grown by 50% every year for the past five years - all without investor dollars. Darrell's success didn't happen overnight, however. In his latest book, Darrell not only provides guidance on how to start a new business - from the initial launch to finding that first customer to establishing a business structure - but also shares his top tips and strategies for building and maintaining a successful company.

Physios love helping people, but they need to evolve to make the successful transition from great physio to successful business owner. For many private practice clinic owners, the journey is not easy. Challenges include being the “go-to” therapist in your clinic; the phone ringing constantly with regular patients wanting to see you (and only you), while your other physios have gaps in their diaries; the inevitable heartbreak of staff turnover; and simply being too busy working in your business to work on your business.