Marketing Small

An essential handbook for professionals and small business owners. This best seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.

Erik Shellenberger is back with Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would - his latest installment in the Bar Marketing Basics series. In this no-nonsense guide, Shellenberger cuts through the BS with refreshing honesty and raw insight.

What if artificial intelligence isn’t just shaping the future—but rewiring your mind right now? In Domesticated Minds, Obadiah Switzer delivers a clear and unsettling exploration of how modern AI systems—particularly emotionally optimized, language-generating models—are quietly transforming human cognition, language, and thought. This isn’t a warning about robots taking jobs or runaway superintelligence. This is about how subtle, system-trained behaviors are becoming the new default in how we think, speak, and relate. From autocomplete to chatbots, from algorithmic feeds to ...

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Start Your Own Small Business: A Step-by-Step Guide to Research, Funding, and Launching Successfully Ready to turn your passion into profit? Start Your Own Small Business is the complete guide for launching and growing a successful small business, even with limited experience or funding. This ebook provides clear, actionable steps to research, fund, and scale your business with confidence. You’ll begin by identifying and validating profitable small business ideas, then move on to exploring funding options, from bootstrapping to crowdfunding. Learn how to create a simple, actionable ...

ACCELERATE: The Ultimate Guide for FRANCHISEES to Maximize Local Marketing and Boost Sales Are you a local franchise owner struggling with marketing and sales? Do you face limited resources and budget constraints, as well as competition from other businesses in your local area? Are you challenged with attracting and retaining customers? Do you struggle to create a consistent and cohesive marketing and sales plan, or measure the effectiveness of your efforts? If so, ACCELERATE is here to help. ACCELERATE is designed for B2B and B2C brands and Franchisees to help reignite their passion and ...

The One Man Marketing Machine: The Path to $25,000+/Month with No Employees, No Office, and a Handful of Clients Unlock the secret to unparalleled success with "The One Man Marketing Machine," a groundbreaking guide that reveals how to make over $25,000 per month without the hassles of employees, office space, or a sprawling client list. Perfect for solopreneurs, this book is your ticket to mastering marketing and sales while maximizing your unique skills. Are you tired of working for a boss you don’t like, commuting every day, and clocking in long hours just to scrape by? It's time for a...

What could you do with more demand for your services than you can possibly handle? Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business is the small business owner and solo entrepreneur’s guide to growing sales without losing focus on every other aspect of their work. Author Tom Stimson distills the essence of digital marketing into easy-to-understand terms and manageable steps with no wasted effort. You will learn how to methodically engage the most desirable buyers, put them in the correct frame of mind to work with you, and then trigger their pent-up demand ...

Are you looking for a new investment? Have you ever wanted to invest in a vacation rental property but didn’t know where to start? Do you need help designing a plan for a profitable rental business? Are you looking to expand your real estate business? This audiobook outlines all the nitty-gritty requirements and regulations of an investment property and gives you tips on how to set it up and manage it. Plus, you’ll get a good idea of which pitfalls you need to avoid.

Augmented and Virtual Reality for Entrepreneurs is your definitive guide to understanding and harnessing the power of AR and VR technologies to drive innovation and unlock new opportunities. Whether you’re a startup founder or a seasoned entrepreneur, this book provides practical insights and actionable strategies to integrate these cutting-edge tools into your business model.

1 platform, 2.4 billion monthly users, 200 million business profiles. Only two main ways to make money and one two-part book that teaches you both—in detail. These manuscripts will show you how to start making money on Instagram right away—even if you’ve never used it before.

Marketing in 100 Minutes In sprint with fun to the point for all Long distance for all is out! Our time is characterised by speed, speediness and breathtaking progress. In-depth knowledge is increasingly reserved for specialists. The number of complex texts on the subject of marketing is overwhelming. This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way. It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big points. Written by ...

Storytelling Isn’t Just Marketing — It’s Your Most Powerful Competitive Advantage. In a world where customers can buy almost anything from almost anyone, why do some businesses thrive while others struggle — even when they offer nearly identical products or services? The answer isn’t features, pricing, or hustle. It’s story. Storytelling as Strategy is a practical, no-fluff guide for entrepreneurs, small business owners, and service professionals ready to transform their brand from forgettable to legendary. In these pages, Kevin Shirley reveals how to create an emotional moat ...

Small businesses can do well in today’s fast-moving world by learning how to find new trends and respond to competition. First, it’s important to see new ideas before they become popular. Then, businesses need to study their competitors and think smart. They should learn how to make products that people really want and how to make customers excited about them. This excitement can lead to real sales. It’s also important to turn first-time buyers into loyal customers. Great customer service can help a lot with this and become a big strength. Every time a business talks to a customer, it...

Facebook has 500 million active users with 50% of them logging on daily, so reaching people has never been easier than it is right now. You don't need to hire a marketing firm to handle the things you can do yourself. After listening to this guide you will have a better understanding of how to market your product, business, or even yourself on Facebook with Facebook ads.

What’s a dirty word in small business marketing? Procrastination. Finally, here is the first marketing book that confronts the reality that many of us find an excuse to do something, anything, other than marketing. You must become skilled in overcoming procrastination and then doing the effective things that market your business (or yourself if you’re a freelancer). What is effective marketing? First, it is marketing that you actually do. Second, it is efficient and targeted efforts. This book provides both. You’ll use vital 9-minute Methods to get started quickly. Learn and use ...

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.

Practical sales and marketing ideas, actions, and tips that you can use to increase spend per head, occupancy, and profit for your small hotel, B&B, or guest accommodation. Attract the guests you want using traditional and online marketing and sales actions to make you stand out from your competition.

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

This quick guide is straightforward and jam-packed with information. It contains the exact steps thousands of others have followed to achieve their goals. Become the passive millionaire you were born to be.