Marketing Small

Dennis M. Wilson and Craig Peloquin have been helping small businesses, and for the last five years more specifically, independent restaurant owners across North America, get more customers and increase sales....

Stop treating your website like a vanity project and start treating it like a first date—that’s the central punchline. Chapter 1 exposes why visitors ghost: unclear pages, snail-slow load times, self-absorbed copy, and sensory overload. Chapter 2 shows first impressions are made in 0.05 seconds, so craft a benefit-packed headline, keep design modern, and make speed your love language. Chapter 3 turns limp “Submit” buttons into benefit-driven CTAs that glide users to the next step; hide them or yell in ALL CAPS and you’ll tank conversions. Chapter 4 converts clicks into real ...

Does it ever feel that you're stuck in traffic with a business that isn't growing while you watch marketing drain your bank account? Does it feel you might be missing critical marketing steps that can help your business grow? In his latest audiobook, Zev Asch, a successful international marketing executive and entrepreneur walks you through these critically overlooked marketing essentials, and with street-smart advice, he outlines simple steps that business owners can take right away to get a return on their marketing investment, increase sales, and boost customer retention.

Learn how to work less and make more... In business, and in life, we spend a great amount of time doing activities that don't contribute to our goals. Quite often we do this because we have never identified those key elements that create huge results. In reality, it's not the 40 hours we spend working in our business that matters. Many times, as little as 5% of what we do contributes to our overall success. The hard part is identifying those small changes that create big results in our life and our business.

Practical and proven masterclasses for simple and effective small business marketing. This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.

Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?

Stop Losing Your Best Future Customers to Competitors Who Know How to Wait Every day, potential customers research your services, visit your website, and then disappear forever because they're not ready to buy immediately. While you chase after today's hot leads, your competitors are building relationships with tomorrow's best customers through simple drip campaigns that turn "maybe someday" into "let's do business." The Hidden Cost of Focusing Only on Ready-to-Buy Prospects Most business owners waste thousands of dollars attracting prospects who express genuine interest but need more time ...

I thought our fiery night was just a quick fling until the day Jacob Richardson came walking through my office door as my newest client. I rocked his world and then left him. I used him that night to soothe my heart after my fiancé flew off without me, and then I ghosted him the next morning thinking I’d never see him again. Yet here I am, spearheading the marketing makeover of his Coastal Crest Properties. He watches me with those intense blue eyes, challenging every move I make with a smirk that says he remembers everything he did to me that night. He’s demanding, infuriating, and ...

Are you looking for highly effective strategies to build your personal brand for explosive growth? If you want your personal brand to be established as one of the big players, then this audiobook will show you how.

Hay mucho por ahí con respecto a lo que significa convertirse en su propia marca de forma personal, cómo funciona la marca personal, y lo que usted puede lograr a través de su marca. Debido a la creciente popularidad del estilo de vida nómada digital, todos quieren aprender a cómo venderse a sí mismos y construir una red a su alrededor llena de personas que sean capaces de ayudarles a hacer crecer su marca.

This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing.

One tea, one witch, and the darkness she never meant to summon. In the heart of the Moonlit Market, Elowen Nightshade's enchanted teas are more than potions—they're lifelines to her reputation, her future, and her survival. But when her newest creation, Moonlit Mist, tears at the veil between worlds and unleashes shadowy horrors, Elowen's dreams quickly turn into a nightmare. Faced with a demon's deadly ambitions, rival vendettas, and the weight of her family's cursed legacy, Elowen must use every ounce of her craft to protect the market's fragile balance and her own life. Spells are ...

Step into the realm of possibilities where passion meets practicality, where creativity is fueled by constraint, and where your entrepreneurial vision transforms into a thriving, lean business that defies the drag of hefty investments. Welcome to "Bootstrap Journeys," your personal guide through the exhilarating world of starting up smart, with resources cleverly woven into strategies that stand the test of time and competition. Chapter by fascinating chapter, this eBook will take you on an absorbing adventure through the initial spark of "The Seed of Innovation," helping you uncover that ...

The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought.

This book serves as a comprehensive guide for property owners, landlords, and aspiring real estate investors on effectively managing rental properties to maximize profit and minimize hassles. It covers various aspects such as property selection, tenant screening, maintenance, legal considerations, rent collection, and fostering positive tenant relationships.

If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses and personal brands. If you are currently in business, or if you are planning on launching a business in 2019, you need to consider getting your business on Instagram and start building engagement on this social media giant.

Just like with starting any business, there are some basic steps entrepreneurs must take when starting an online boutique and/or store of any kind. The entrepreneur must be committed to the entrepreneurial process for the business to generate income as well as to create business solutions to problems that will help communities as well as jump-starting the economy. There are some steps to starting online boutiques and/or stores you’ll need to consider. Knowledge is power and to become powerful in business one must arm themselves with that knowledge.

Are you frustrated with your current job? Do you wish you had more disposable income after paying your bills? Are you excited by the idea of working for yourself? Do you want to find quick, easy to follow, and effective solutions to starting your own home-based business? All these challenges and more are covered in the four-book collection Entrepreneur: A Beginners Guide to Entrepreneurship.

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.