Marketing Small

About the Book Viral Blueprints for Small Business Success reveals the technical strategies behind social media marketing that actually work for small businesses. The journey begins by uncovering core secrets that set successful campaigns apart from the noise. Readers learn how to build a compelling brand presence from the ground up, even with limited resources. The book dives into creating content that not only attracts attention but also forges real connections with audiences. It demystifies each major platform, showing how to tailor efforts for maximum reach and engagement. Proven growth...

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

How to Start a Faceless YouTube Channel - The Secret Goldmine You Need to Tap Into Here's what we cover in the book: Why Faceless YouTube Channels are on the Rise—and Why You Should Start One. We go through all the reasons why you should be doing this to earn a side income, but with the advent of AI this is probably one of the easiest side hustles to get into right now. Cracking You tube's Algorithm We take a look at what makes a video successful, content, structure etc. Follow these steps to get massive views to your faceless video Top Automation Niches We go through 19 niches, what they...

No matter how motivated and energetic you are - even if you're the greatest salesperson on the planet! - as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multilevel marketing, or party plan business; it lifts the ceiling off your income, the key that will allow you to keep checks rolling in above and beyond what you can do yourself.

Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.

Is Social Media Working for You or are You Working for It? Effective use of social media is more about mindset than tactics. Marketers like to talk about strategy and tactics. I’m more of a behaviorist. What do you want people to do? Do you want them to like your brand? Do you want to sell them your thing? Your service? If your mindset isn’t right, social media won’t work. It’s that simple. This book covers the qualities and benefits of a social mindset. You’ll learn the overarching mentality required for your small business to succeed on social -- by being a real person in a ...

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring employees and paying taxes, there are a myriad of things that need to happen on a relatively quick timeline. In Starting a Business 101, you will learn everything you need to know to start a successful business and handle any obstacle that is thrown your way during the process.

In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.

Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles.

In “how to be a handmade boss” all aspects of how to start an online handmade business are covered. In today’s financial climate, many people have chosen to sell crafts online, and to monetize their craft hobby through selling on Etsy. Starting an ecommerce website and making money with a small craft business, are two fantastic sources of income, whether it’s a side hustle, or a home business to replace your 9-5 job. In this enormously practical guide and workbook, Stephanie C outlines everything you need to know to start your handmade business with ease, and to start making money ...

In this book, you will learn how to build your brand, attract customers, and thrive in a crowded market. “Stand Out and Grow” offers small businesses a clear roadmap to online growth and market differentiation through proven digital strategies. It begins by helping readers understand the evolving digital marketplace and the importance of a strong, cohesive online presence. The book guides entrepreneurs in developing a unique brand voice that resonates with their target customers. It highlights the critical role of mobile optimization and search engine visibility in attracting organic ...

Digital Marketing: Your Digital Presence with Panyim and Nyakor Feeling lost launching your business online? Panyim, a passionate entrepreneur with a killer fashion line, faces the same challenge. But with the help of Nyakor, a digital marketing guru, he's about to unlock the secrets to building a powerful online presence. This engaging guide, told through the story of Panyim and Nyakor, will equip you with the tools to: Craft a stunning website: Learn how to showcase your brand identity, target audience, and mission with a website that converts. Master Search Engine Optimization (SEO): ...

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

This book is the essential guide for entrepreneurs seeking to thrive in today’s ever-changing landscape. It begins by revealing how to attract and keep top talent even when larger competitors are hiring aggressively. Readers will discover practical steps for managing rising costs and confidently deciding when to adjust prices. The book demystifies artificial intelligence and shows how even the smallest businesses can use it to boost efficiency and stay ahead. Proven strategies for digital marketing and customer attraction are explored in depth, ensuring every marketing dollar works harder...

She was the homecoming queen who never noticed him. He's the tech billionaire she can't ignore. Bailey Parker's perfectly curated marketing career just imploded. Now she's back in Sweetsville, Vermont, hiding her unemployment and sleeping in her childhood bedroom surrounded by tiaras she no longer deserves. When she literally spills coffee all over Oliver Chen's expensive laptop, Bailey offers to help with his company's marketing as compensation. But this isn't the invisible high school nerd she barely remembers—this Oliver is confident, successful, and distractingly attractive. Oliver ...

Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career?The secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors?... That’s what this audiobook is about. To get consumers to walk across the bridge to your content. The opportunity to provide value and establish yourself as an authority figure. The chance to leave a legacy behind by turning your brand viral so you can automatically turn your followers into customers.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.