Marketing Small

David Livingston is one of the most thoughtful pastors I know. Getting to Good is a helpful and inspiring book that blessed me as I read it. It will bless you, too.Adam Hamilton Pastor and author of Wrestling with Doubt, Finding Faith, Abingdon, 2023 Jesus told his first followers two thousand years ago that they could experience "abundant life." Yet today, we still struggle with some of the same problems as his first followers and some problems they didn't have to face. Getting to Good explores seven common struggles of contemporary life. Through scripture, contemporary examples, and ...

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community - even competitors.

Over 90 percent of customers buy on trust, but only 3 percent of salespersons are trusted. Start with Who takes science-based storytelling for sales, marketing, and talent acquisition to a new level by showing you how to blend Aristotle's Persuasion Model, business neuromarketing, the educational 4MAT system, and a new approach to the Three-Act Play to build customer and candidate trust with only twelve bullet points and a story.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

Technology has made rapid advancements over the past couple of years. With the advent of incredibly inexpensive and convenient smartphones and tablets, people of all walks of life now connect to the Internet everywhere they go, at all hours of the day. As a small business owner, there's one thing you can't afford to do in this bold new age: rely on print advertising. Online marketing isn't simply an aspect of local business promotion anymore. It's the foundation. Business owners understand this and act upon it are flourishing. Those who don't are putting their future at incredible risk.

Whether you're an aspiring side hustler or ready to be your own boss and build your own company, The Business Bible is the ultimate small business guide for ambitious people. Have no idea where to start? Don't worry, Victoria will help you design your dream lifestyle as an entrepreneur while staying true to your values and goals.

How to Sell in the 21st Century is for small business owner and entrepreneurs who would like to understand how to up date their marketing efforts to 21st century standards. Learn how to get more customers, make more sales, and, or build a brand understanding the new digital platform of social media. This audiobook can be your guide to teach you how to use and maximize these platforms to profit your business and be a contributor to social media and not just another consumer of social media.

This book tells you how to start building your first mailing list from scratch. I will give you shortcuts that have taken me years and tens of thousands of dollars to learn. I tell you step by step what you need to do to make four, five, or six figure online.

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

After launching his first company while still in college, Jason Baptiste cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today’s most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

You have a great product or service. You know that a large number of people/businesses would benefit from its use. In other words, you have built a better mouse trap, so where are all the folks beating a path to your door? We're sorry; it just doesn't work like that. If you want to sell your product/service, you will have to find a way to get access to the key decision makers. Those people who can actually buy something from you and your business. This is the dilemma that faced Bill and Cathy King in 2009.

In this book, Professor Andy and his team teach listeners how to effectively promote their brands on social media, retain customers, create promotional content, and market their products. Their focus is on businesses that provide high-quality products and excellent customer service by brands such as Staples, Apple Stores, Target Stores, Office Depot, Google, and more.

Wonder Leads is an outbound sales framework centered on high-quality, individually personalized video that helps build meaningful relationships with the people who matter. Packed with down-to-earth, insightful commentary and clear, practical advice, Wonder Leads is a positive road map for any small business owner who wants to master cold outreach without sacrificing their integrity.

Don’t Sleep on It! is a call to action for people to wake up and live their best life by taking what they know and who they are and unleashing it in the world, all while creating their very own profitable online business.

Did you know that 81 percent of Americans don’t believe that they earn enough, but still cannot leave their jobs because their situations will go from bad to worse? You could be an employee who is finally ready to bid farewell to one tiny salary that you worked tirelessly for or an entrepreneur who believes that it’s about time they invested their time, efforts, and resources into a business idea that will finally produce unbelievable profit numbers! Your business is waiting for you - are you ready to run it?

In "Leads, Sales, Profits and Growth," entrepreneur and author Jay Styles explains the transformative potential of leveraging a book to revitalize your business. Drawing from personal experience and reverse engineering the strategies of top industry leaders, Styles unveils a blueprint for success that has propelled entrepreneurs to six, seven and eight figure businesses.

If you are a business owner and tried all the big marketing buzzwords and concepts you're told to try.

Are You An Executive Coach, Business Coach, or Life Coach? If so, this book is for you. The aim of this little book is simple: To get you paying clients. To do that, I’m suggesting a radical change in the way you sell yourself and your coaching services. The easiest way to get paying clients is by identifying, using, and promoting your greatest strength—by leveraging who you are. The next time you approach a potential client, why not be yourself? Why not be the best of yourself? Sure, prepare for the meeting or call. Spend some time studying, preparing, presenting your coaching ideas ...

As an e-commerce store owner who is not getting the sales they want, lots of doubts cross your mind. Is it my website or the traffic? You start to second guess if you chose the right products to sell. Are your photos good enough, and did I set the right pricing? You test the shopping cart to ensure your payment gateway is setup properly.