Marketing Psychology

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Finance for Normal People teaches behavioral finance to people like you and me - normal people, neither rational nor irrational. We are consumers, savers, investors, and managers - corporate managers, money managers, financial advisers, and all other financial professionals.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

If you want to learn how to trade stocks like Warren Buffet to make consistent long-term profit, then keep reading. Do you finally want to quit your boring nine to five job and make a living out of the most exciting stock market disciplines? Day trading can be as easy as trading candy on the playground...if you know what you’re doing. It is one of the hottest and most rewarding business models if you know how to handle the ups and downs. Many people aren’t able to make day trading their career because they are missing one underestimated but key aspect.

In this book, we will discover what is the mindset of a successful investor and if he/she can be able to maintain it. We will also look at several strategies that are used by these investors. This includes strategies like technical analysis, market risk, overconfidence bias, investment decision making and many others. By the time you finish this book you will have acquired some knowledge of how attitudes and beliefs affect financial decisions and how they relate to each other when faced with uncertainty.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Struggling to engage clients, build trust, or close deals? Sales Development Psychology reveals the secrets to using storytelling as a powerful tool to captivate audiences, overcome skepticism, and boost sales, even if you've struggled before. Designed for sales professionals at all levels, this book delivers concise, adaptable, and jargon-free guidance to help you stand out in any industry. Unleash storytelling's potential and elevate your sales game today!

Imagine words that don’t just speak but pull you in, their cadence like a heartbeat you can’t ignore, their meaning unfurling like a whispered secret meant only for you. Sentences that don’t merely inform but awaken, igniting something deep within—a spark, a truth, a feeling you didn’t even realize was waiting. Stories that slip past the barriers of thought, weaving themselves into the quiet corners of your mind, where they take root and grow stronger with every breath, every memory, every heartbeat. It doesn’t just tell a story—it becomes a part of you. Inside Hypnotic ...

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

What if artificial intelligence isn’t just shaping the future—but rewiring your mind right now? In Domesticated Minds, Obadiah Switzer delivers a clear and unsettling exploration of how modern AI systems—particularly emotionally optimized, language-generating models—are quietly transforming human cognition, language, and thought. This isn’t a warning about robots taking jobs or runaway superintelligence. This is about how subtle, system-trained behaviors are becoming the new default in how we think, speak, and relate. From autocomplete to chatbots, from algorithmic feeds to ...

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

"Everything Is Already Priced In" is a darkly humorous exploration of the efficient market hypothesis taken to its logical extreme. Through a series of increasingly absurd scenarios, the book illustrates how every conceivable piece of information—from the most mundane to the most outlandish—has already been factored into stock prices. Readers will find themselves questioning the nature of free will and original thought as they confront a market that seems to know everything before it happens. Part financial satire, part existential crisis, this book challenges readers to reconsider ...

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

Uncover the secrets of market cycles and protect your investments with "Identifying Bubbles Before They Burst." Dive into the intricate world of economic bubbles, where fortunes are made and lost in the blink of an eye. This comprehensive guide takes you on a journey through the fascinating history of notable bubbles, from the wild exuberance of the dot-com craze to the global shockwaves of the housing collapse and the whirlwind ups and downs of cryptocurrency. Explore the psychology that drives bubbles – the powerful forces of greed and fear, herd behavior, and cognitive biases that can ...