Marketing Psychology

This book is a collection of funny stories about traders who gather at a brokerage to conduct business in the stock market. Rivalries, conflicts, and envy take hold of the characters involved in picturesque episodes. Inspired by actual individuals I've encountered throughout my career in trading, spanning both brokerage firms and hedge funds, these stories provide glimpses into the colorful characters that populate the trading world. From seasoned veterans to ambitious newcomers, the brokerage is a melting pot of diverse personalities, each with their own unique approach to the market. ...

No matter how busy you are, the proven self-care strategies in this practical audiobook will help you feel happier, healthier, calmer, and more in control. You’ll learn lessons from evidence-based holistic therapy and coaching with hundreds of clients over 12 years of practice.

A middle-aged woman enters a supermarket with a list of five items. However, she leaves with twenty products in her shopping cart, including an ice cream she hadn’t planned on taking home. What happened here? The bright colors of the packaging, the store's music, the strategic placement on a shelf near the checkout, and María’s mood (she was feeling a bit down that day, to be honest) all influenced her decision—or rather, decisions—without her even realizing it. This example clearly demonstrates how multiple psychological factors play a role in a purchasing decision. Consumer ...

In this essential audiobook, best-selling author and former confidence coach Zoe McKey exposes the harmful consequences emotional unavailability and toxic relationships can have. Experiences with such people create a feeling of neglect, inadequacy, or unworthiness. Find ways to heal from the pain.

About Behavioral Marketing This ebook teaches you how to use psychology and behavioral insights to create powerful marketing strategies that drive conversions and build stronger customer relationships. It offers practical techniques and step-by-step guidance to understand what motivates people, enabling businesses to connect with your audience on a deeper level and achieve lasting success. What’s Inside: Clear explanations of how psychology shapes decision-making in marketing. Strategies for leveraging cognitive biases and emotional triggers to boost engagement. Step-by-step methods to ...

Cluttered, neurotic thoughts invade our mind more often than we realize, and we end up living our life in anxiety, triggered by thoughts that are unfounded and are easily avoidable. Mindset Makeover will highlight the main cognitive mistakes we make and how to change them for peace of mind. Stop reacting based on your old mind-set. Your mind-set becomes so internalized that it makes decisions without you being aware of it. But do you have more bad habits than good? This audiobook will help you discover how your mind-set is working against you.

Applied Psychology: Psychology and Achievement is the first of a series of 12 volumes on the applications of psychology to the problems of personal and business efficiency.

To be a true master at sales, you create a magnetic pull toward you and your offer. You learn to control your mind in such a way that you are able to quickly connect with, adapt to, and influence those you seek to do business with. In this book, you learn how to set up any sales relationship in such a way that you are not really selling. You are simply creating a buying opportunity that the prospect chooses to act on. It is their choice to buy because you have done everything they needed you to do to make the decision feel right, easy, and logical.

A unique tour around the world in search of the great thinkers of our time and their next big ideas. With the world at the threshold of profound changes, the questions become: Where are the philosophers? Where are the great thinkers of today? Where is the next Jefferson, Curie, or Mandela? Which technologies and changes in the nature of life will they harness, embrace, or be inspired by?

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

Some of the greatest technicians we know just couldn’t cut it trading. They had all the best charts, the best game plans, but for some reason they could never put it all together and they couldn’t figure out why. We knew why, these guys were manic when managing trades. Every uptick they wanted to take profit and every down tick they panicked.

Do you want to become a day trader and understand which are the mistakes to avoid? Do you want to know which is the right psychology to start making money? Even if it may seem difficult, don't worry! Day trading can also be stressful, however, the factor of stress will be remove once you are equipped with the needed knowledge. In this audiobook you will find some simple and basics techniques that will help you you for the very start of your day trading career.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.

This isn’t another audiobook about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs, and sex to drive behavior modification - permanently. It’s not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset.

In this audiobook, I will show you some strategies and indicators that could help you to start you business plan and the way most books on the topic approach trading. It will seem as if all you need to do is show up and smile. Well, of course, it's more complicated than that! There are people out there who have tuned a small investment into large capital gains, and almost all of them have a single thing in common: Successful traders almost always operate in the forex market.

The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective, resulting in more conversions and a distinct advantage over your competitors.

What you can expect from this challenge is a no-nonsense, common-sense approach to shaking off some of the dieting industry's BS and trying to remember what our bodies know. We'll look at common-sense ways to gradually and safely lose weight that honor our instincts, not go against them.

Beauty and the Brain: The Aesthetic Compass NeuroAesthetics: Where Consciousness and the Physics of the Universe Meet explores how we as a society perceive beauty. This fascinating book provides an explanation of how aesthetic appreciation occurs by a match of the structure of the brain and external forms. It also describes the brain mechanisms by which humans perceive beauty and how the logarithmic spiral form common in the universe is the same form inside the human brain. The listener will learn deep truths about how humans perceive beauty by sharing certain fundamental logarithmic spiral brain maps and logarithmic spiral forms external to the brain, such as Hurricanes, Galaxies and Snail Shells.

This groundbreaking book explodes several myths: that selling sex is completely different from any other kind of work; that migrants who sell sex are passive victims; and that the multitude of people out to save them are without self-interest. Laura Agustín argues that the label 'trafficked' does not accurately describe migrants' lives and that the 'rescue industry' disempowers them.

Posts, pokes, pins, pluses, and tweets. Oh my! If you are like most businesspeople, you may be feeling overwhelmed by the technology, language, and culture of social media. What should you be saying on these platforms? How often should you be interacting? And do you really need to be on every social media platform out there?