Marketing Psychology

Do potential customers reach your website, landing page, or app but fail to take action? Do you struggle to combine both rational/logical and emotional/non-conscious elements into your marketing? Does your ecommerce site have too many abandoned shopping carts? If you can answer "yes" to any of these questions, or if you are simply looking for a way to be more persuasive and convert better, you need The Persuasion Slide™. Psychologists have uncovered many secrets of influence and persuasion psychology, but trying to apply them in a practical way has often remained elusive for marketers. ...

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

Master the markets with strategies that actually work in today’s world. Whether you're interested in stocks, options, forex, futures, or crypto, this beginner-friendly guide breaks down the most powerful and widely used trading strategies of 2025 — in plain English. Learn how to read charts, manage risk, and build your own trading system step by step. Inside this practical and up-to-date book, you'll discover: How trading works and what makes it different from investing Easy-to-follow strategies: momentum, swing trading, breakouts, scalping, and more How to use AI, GPT, and automation ...

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.

Book Description Mastering Trading Psychology: Overcome Fear, Greed, and FOMO to Achieve Consistent Success in Financial Markets Do you struggle with emotional trading? Are fear, greed, and FOMO sabotaging your success in the markets? Discover the ultimate guide to mastering the one thing every trader needs to conquer: their own mind. This book dives deep into the psychological barriers that keep traders stuck and offers practical, actionable strategies to overcome them. Why You Need This Book ☑ Master Emotional Discipline: Learn how to stay calm, focused, and confident during volatile ...

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

Step into a supermarket, and you're not just shopping—you’re being studied, steered, and subtly coerced. Don’t Buy the Cheese pulls back the curtain on the hidden architecture of modern grocery stores, revealing the psychological traps, sensory manipulation, and behavioral economics engineered into every aisle, scent, and shelf. From oversized carts that trick you into buying more, to scent machines that simulate fresh-baked bread, this forensic exposé shows how stores convert your attention into profit—without you ever noticing. This isn't about conspiracy. It's about design. ...

How to Trade Smarter Than Wall Street and QuantsBy popular demand, the book version of the much acclaimed Forex Course for Smart Traders is here. Most traders learn to trade the wrong way. It's only years later they realize their trading system has been focused on all the wrong things. Instead, save yourself countless hours and dollars by learning to trade Forex based on the principles and practices of history’s greatest traders. Learn what really works and what doesn’t. It’s doing the simple things well that will yield the best results in trading. If you fail to master the ...

Psychology of the Stock Market is a timeless exploration of the human mind’s powerful influence on financial markets. Written by G. C. Selden in the early 20th century, this concise yet insightful work dissects the emotional forces that drive investor behavior—greed, fear, hope, and herd mentality—and how these psychological factors create the speculative cycles that shape markets.

Unlock the Hidden Power of Influence. What if you could get anyone to say “yes”… and have them believe it was their idea all along? In Secret Mind Control, Dr. William Horton—licensed psychologist, NLP Master Trainer, and world-renowned expert in covert persuasion—reveals the psychological and neurological tools that top salespeople, negotiators, hypnotists, and even intelligence agencies use to ethically influence behavior without resistance. You’ll discover how to: Read people instantly and adapt your message for maximum compliance Use hypnotic language patterns to bypass ...

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of? The “hidden brain” is Shankar Vedantam’s shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside our conscious awareness but have a decisive effect on how we behave.

Unlock the Future of Finance with Cryptocurrency and Bitcoin—Discover life-changing investment opportunities, even if you're starting with zero experience! Feeling overwhelmed by the jargon and volatility associated with cryptocurrency? Curious about how digital currencies are reshaping the economic landscape? Wondering where to start without falling prey to scams? If you answered "yes" to any of these questions, you're not alone. Thousands of young to middle-aged adults, just like you, are eager to demystify cryptocurrency and seize the financial opportunities it presents. With the ...

Discover the explosive rise of the world's most controversial designer toy phenomenon. From underground art collectible to global obsession, Labubu Unboxed reveals the untold story behind Kasing Lung's mischievous creation that broke the internet and redefined modern collecting culture. Get exclusive insider access to the forces that transformed a quirky art toy into a billion-dollar cultural empire. This comprehensive investigation exposes the perfect storm of viral marketing, artificial scarcity, and social media manipulation that created the Labubu craze. Behind-the-scenes revelations ...

Economic life is often regarded as a necessary evil to support one's family or a frustrating race to "get ahead". But that is a shame because seeing the economic aspect of life as a spiritual path has great potential to help us cheer up and experience richness, no matter what our financial situation. The Four Noble Truths is a classic teaching that provides the foundation of a wealthy outlook. With humor, examples, and simple instructions, this book illuminates the way to discover richness, from the inside out.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Would you like to instantly catch people’s thoughts, emotions, motivations, and intentions through mere observation? If yes, you’re in the right place! 10-Minute Social Psychology is a unique audiobook that takes a deeper look into social conflicts: What causes them, what keeps them alive, and most importantly - what you can do about them. The audiobook presents how social awareness is built, and takes you step-by-step through the various mindset shifts and action items.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.