Marketing Memoir

In the vein of Susan Orlean's The Orchid Thief and Deborah Feldman's Unorthodox, journalist Emily Brady journeys into a secretive subculture - one that marijuana built. Say the words "Humboldt County" to a stranger and you might receive a knowing grin. The name is infamous, and yet the place, and its inhabitants, have been nearly impenetrable. Until now. Humboldt is a narrative exploration of an insular community in Northern California, which for nearly 40 years has existed primarily on the cultivation and sale of marijuana.

During 2003, the US economy was described by one economist as "nervous, anxious, and waiting." In December, the Dow had topped 10,000 for the first time in a year and a half, and at year's end the markets were up for the first time since 1999. But in the same year, American troops had moved into Iraq, and corporate boards were cutting CEOs at the slightest signs of trouble. Amidst this turmoil Robert Greifeld, a former tech entrepreneur from outside the Wall Street bubble, became CEO of Nasdaq, a position he would hold for the next 13 years.

For Merl Code, basketball was life. In college he played point guard for Clemson before turning pro. Later, when he pivoted to marketing, he found himself thrust into a startling world of profit-driven college basketball programs. He realized that the NCAA's amateurism rules could be used to exploit young athletes, and athletes of color in particular.

What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of the TOMS One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.

On May 6, 2010, financial markets around the world tumbled simultaneously and without warning. In the span of five minutes, a trillion dollars of valuation was lost. The Flash Crash, as it became known, represented the fastest drop in market history. When share values rebounded less than half an hour later, experts around the globe were left perplexed. A real-life financial thriller, Flash Crash uncovers the remarkable, behind-the-scenes narrative of a mystifying market crash, a globe-spanning investigation into international fraud, and the man at the center of them both.

North Korea is one of the most troubled societies on earth. The country's 24 million people live under a violent dictatorship led by a single family, which relentlessly pursues the development of nuclear arms, which periodically incites risky military clashes with the larger, richer, liberal South, and which forces each and every person to play a role in the "theater state" even as it pays little more than lip service to the wellbeing of the overwhelming majority.

This is the memoir of Jimmy, a successful business mogul. At fifty, Jimmy reflects on a life lived at full throttle—a monkey who turned ambition into an empire. From dominating Wall Street to launching luxury brands and enjoying the high life aboard his yacht, his memoir dives into the deals, risks, and triumphs that made him a legend. A story of grit, glamour, and unrelenting drive, this is Jimmy’s ultimate tell-all about living on top of the world.

In The Rule, legendary trader and hedge fund pioneer Larry Hite recounts his working-class upbringing in Brooklyn as a dyslexic, partially blind kid who was anything but a model student - and how he went on to found and run Mint Investment Management Company, one of the most profitable and largest quantitative hedge funds in the world.

How do we find hot stocks without getting burned? How do we fatten our portfolios and stay financially healthy? Former hedge-fund manager and longtime Wall Street commentator Jim Cramer explains how to invest wisely in chaotic times, and he does so in plain English, in a style that is as much fun as investing is, or should be, when it's done right.

There's the world wide web - the internet we all know that connects us via news, email, forums, shopping, and social media. Then there's the dark web - the parallel internet accessed by only a select few. Eileen Ormsby has spent the past five years exploring every corner of the dark web. She has shopped on darknet markets, contributed to forums, waited in red rooms, and been threatened by hitmen on murder-for-hire sites.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

Beneath the gloss of star chefs and crystal-laden tables, the truffle supply chain is touched by theft, secrecy, sabotage, and fraud. Farmers patrol their fields with rifles and fear losing trade secrets to spies. Hunters plant poisoned meatballs to eliminate rival truffle-hunting dogs. Naive buyers and even experts are duped by liars and counterfeits. Deeply reported and elegantly written, this exposé documents the dark, sometimes deadly crimes at each level of the truffle’s path from ground to plate, making sense of an industry that traffics in scarcity, seduction, and cash.

This riveting account reveals the secret corners of our supposedly flat world: black markets where governments are never seen but still spend outrageous amounts of money. Journalist Matt Potter tells the story of Yuri and his crew, a gang of Russian military men who, after the collapse of the Soviet Union, found themselves without work or prospects. So they bought a decommissioned Soviet plane - at liquidation prices, straight from the Russian government - and started a shipping business.

Dan “Tito” Davis is the ultimate survivor. Having been an international fugitive for over 13 years, and across more than 54 countries, Tito had evaded the tough, three lettered trio of the F.B.I., C.I.A., and the D.E.A., and then, for good measure, the U.S. Marshals, Homeland Security, U.S. Customs, Interpol, local law enforcement agencies, immigration agents, mercenaries, guerrilla organisations, professional kidnappers, career hit-men, vigilantes, human traffickers, and most other entities worth being wanted by.

Over the course of nearly two centuries, the innovations, mistakes, and scandals of different market participants have played an important role in shaping today's financial markets. Now, in 100 Minds that Made the Market, Ken Fisher delivers cameo biographies of these pioneers of American financial history. From Joe Kennedy's "sexcapades" to Jesse Livermore's suicide, this book details the drama, the dirt, and the financial principles of an amazingly inventive group of financial minds.

From the nationwide satanic panic in the 1980s to local political cover-ups, shocking kidnappings, unsolved child murders, and scandalous pedophile rings, this book takes you behind the deceptive headlines and, finally, reveals what was going on in Omaha when all hell broke loose. Rich and well-connected members of Omaha's elite carried out unspeakable acts of abuse and even murder on innocent children.

Paul John Knowles, nicknamed the Casanova Killer, went on a four-month killing spree in 1974. He still remains one of the lesser known serial killers of his generation. Learn all about this psychopath who wanted fame before his life ended.

Want to crack the code of commodity futures markets? Back to the Futures provides a unique and educational perspective on the world of commodity futures markets, shaped by the personal experiences and professional insights of Dr. Scott Irwin, a leading expert in the field.

Christina Rice offers the first biography of the actress and activist perhaps most well-known for her role in Gentlemen Prefer Blondes (1953). Despite the fact that her movie career was stalled for nearly a decade, Jane Russell's filmography is respectable. She worked with some of Hollywood's most talented directors—including Howard Hawks, Raoul Walsh, Nicholas Ray, and Josef von Sternberg—and held her own alongside costars such as Marilyn Monroe, Robert Mitchum, Clark Gable, Vincent Price, and Bob Hope.

A great American voice narrates a poignant tribute to our most outstanding monument. One of Charles Kuralt's last projects, Our Lady of the Freedoms is a full-scale production of writer-director Norman Corwin's account of how the Statue of Liberty came to New York harbor.