Marketing Memoir

Les Gold has been in business since age 12, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn. In this entertaining, honest book, Gold takes you inside some of his weirdest, wacki­est deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business - and neither should you.

Wouldn't life be better if you were free of the daily grind - the conventional job and boss - and instead, succeeded or failed purely on the merits of your own investment choices? Free Capital is a window into this world. Based on a series of interviews, it outlines the investing strategies, wisdom, and lifestyles of 12 highly successful private investors. Each of them has accumulated £1 million or more - in most cases, considerably more - mainly from stock market investment.

In the World War II era, Geoffrey Pyke was described as one of the world's great minds - to rank alongside Einstein. Pyke was an inventor, adventurer, polymath, and unlikely hero of both world wars. He earned a fortune on the stock market, founded an influential pre-school, wrote a bestseller, and came up with the idea for the US and Canadian Special Forces. Henry Hemming is the first reporter to sift through this extraordinary new information and finally tell Pyke's astonishing story in full: his brilliance, his flaws, and his life of adventures, ideas, and secrets.

George Washington: general, statesman...businessman? Most people don't know that Washington was the country's first true entrepreneur, responsible for innovations in several industries. In George Washington, Entrepreneur, John Berlau presents a fresh, surprising take on our forefather's business pursuits. History has depicted Washington as a gifted general and political pragmatist, not an intellectual heavyweight. But he was a serious inventor and inveterate tinkerer and just as intelligent as Jefferson or Franklin.

If you Google "how to write nonfiction" you'll get a bunch of useless listicles and very few hard and fast rules to writing a great book. That's often because great books are stylistic and personal: they have a strong narrative voice and compelling stories. But if you don't already have a big platform, shooting for a smash hit can be perplexing and demotivating... as you wade through the mire of what you want to say and wrestle with ideas. Many brilliant leaders or visionaries struggle to finish their nonfiction book, memoir or even a simple "how-to" or "self-help" project because they have...

This book will follow a step-by-step process to help you start your career and further your career in the sales engineering world. You will find that you can enter this career at various technical skill levels to almost no technical skills, provided you have the charisma, drive, and interpersonal capability to tell great stories. The one goal is to become that trusted advisor for your customer and identify the critical business and technical issues you can solve.

There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. How did a small Chinese start-up become so big in a matter of years? How has it managed a cult following in such a short time period when a company like Apple took decades? What's the secret behind Xiaomi's success? Such are the answers this book will provide at length.

Den of Thieves tells, in masterfully reported detail, the full story of the insider-trading scandal that nearly destroyed Wall Street, the men who pulled it off, and the chase that finally brought them to justice. Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions.

Ian Purkayastha is New York City's leading truffle importer and boasts a devoted clientele of top chefs nationwide, including Jean-Georges Vongerichten, David Chang, Sean Brock, and David Bouley. But before he was purveying the world's most expensive fungus to the country's most esteemed chefs, Ian was just a food-obsessed teenager in rural Arkansas - a misfit with a peculiar fascination for rare and exotic ingredients. The son of an Indian immigrant father and a Texan mother, Ian learned to forage for wild mushrooms from an uncle in the Ozark hills.

What can you do today to come more alive in all your tomorrows, no matter what? Have you ever felt that what you do is a reflection of what you’ve been taught and not a true reflection of who you are? Trek along with Tarek on his pilgrimage of physical and emotional endurance, of blistered feet and broken bikes, of the meeting of unlikely souls and the generosity of some inspiring people he met along the way.

Dream Big, Spend Small: Want to Unleash Your Business Potential without Emptying Your Pockets? Learn How Here! Go beyond the myth that you need thousands of dollars to start promoting and advertising your business. In actuality, the early steps to market your business can cost almost zero dollars. This book will provide an entrepreneur on a tight budget the following tips and insights on how to promote your business without emptying your pocketbook. Harnessing social media as a tool to cultivate meaningful customer relationships and boost loyalty Tips on navigating professional circles to ...

Across America and around the world, people wander through flea markets to search for lost treasures. For decades, no such market was more renowned than the legendary Chelsea flea market, which sprawled over several blocks and within an old garage on the west side of Manhattan. Visitors would trawl through booths crammed with vintage dresses, rare books, ancient swords, glass eyeballs, Afghan rugs, West African fetish dolls, Old Master paintings, and much more.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.

John Paulson, a softly spoken hedge-fund manager who still took the bus to work, seemed unlikely to stake his career on one big gamble. But he did - and The Greatest Trade Ever is the story of how he realised that the sub-prime housing bubble was going to burst, making $15 billion for his fund and more than $4 billion for himself in a single year. It's a tale of folly and wizardry, individual brilliance versus institutional stupidity.

Here is the rags-to-riches story of the man who sliced, diced, and julienned his way into our hearts and wallets—Ron Popeil—packed with hands-on, nuts-and-bolts guidance on how anyone with a product idea can make big money.

Vividly reminiscent of the goings-on at Sterling Cooper - the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products - this is the story of what Madison Avenue was really like in the 1960s. A worldwide best seller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.

Ever since the Reagan era, Washington has been captured by a conservative economic agenda that has failed in every respect and that has long since lost any respect among serious economists. Finally, highly regarded economist James Galbraith presents a full-bore attack on the bankrupt economic policies of the Republican Party - and a much needed reality check on where to go from here.

For those who are in any way interested in the depths of human morality, the Wests represent some of the most depraved and sadistic murderers ever to have lived. Not only did they prey on unsuspecting young girls, but their attentions were even turned toward their own daughters. In a case involving kidnap, rape, and murder, Fred and Rose went beyond the realms of what many of us consider possible as people.

Join David Denby, New Yorker critic and otherwise sensible man, on a whirlwind ride through an exuberant stock market, investment feeding frenzy, and the cataclysmic result of greed and illusion.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.