Marketing Memoir

Want to crack the code of commodity futures markets? Back to the Futures provides a unique and educational perspective on the world of commodity futures markets, shaped by the personal experiences and professional insights of Dr. Scott Irwin, a leading expert in the field.

If you Google "how to write nonfiction" you'll get a bunch of useless listicles and very few hard and fast rules to writing a great book. That's often because great books are stylistic and personal: they have a strong narrative voice and compelling stories. But if you don't already have a big platform, shooting for a smash hit can be perplexing and demotivating... as you wade through the mire of what you want to say and wrestle with ideas. Many brilliant leaders or visionaries struggle to finish their nonfiction book, memoir or even a simple "how-to" or "self-help" project because they have...

Dream Big, Spend Small: Want to Unleash Your Business Potential without Emptying Your Pockets? Learn How Here! Go beyond the myth that you need thousands of dollars to start promoting and advertising your business. In actuality, the early steps to market your business can cost almost zero dollars. This book will provide an entrepreneur on a tight budget the following tips and insights on how to promote your business without emptying your pocketbook. Harnessing social media as a tool to cultivate meaningful customer relationships and boost loyalty Tips on navigating professional circles to ...

Gallo Be Thy Name is the portrait of an American dynasty that rose from hardscrabble poverty in the early 1900s to become the most successful wine company in the world through toil, cunning, and crime. From selling Dago Red to Al Capone during Prohibition to conquering America's wine market with such plonk as Thunderbird and Ripple, and from the Great Depression to the roiling farm labor movements of the 60s and 70s, the Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship.

In 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products.

During 2003, the US economy was described by one economist as "nervous, anxious, and waiting." In December, the Dow had topped 10,000 for the first time in a year and a half, and at year's end the markets were up for the first time since 1999. But in the same year, American troops had moved into Iraq, and corporate boards were cutting CEOs at the slightest signs of trouble. Amidst this turmoil Robert Greifeld, a former tech entrepreneur from outside the Wall Street bubble, became CEO of Nasdaq, a position he would hold for the next 13 years.

During Wall Street's last big bull market, there were brokers in $3,000 suits, billion-dollar IPO's, and 30-year-olds making $100,000 a month. And then there was Louis Pasciuto, who came from Staten Island at the age of 19 and discovered one indelible truth about himself: He was born to steal. This is the astounding, true story of the rise and fall of this fast-talking, street-smart wiseguy, as well as the insidious ways the Mob infiltrates, then controls, Wall Street.

Dan “Tito” Davis is the ultimate survivor. Having been an international fugitive for over 13 years, and across more than 54 countries, Tito had evaded the tough, three lettered trio of the F.B.I., C.I.A., and the D.E.A., and then, for good measure, the U.S. Marshals, Homeland Security, U.S. Customs, Interpol, local law enforcement agencies, immigration agents, mercenaries, guerrilla organisations, professional kidnappers, career hit-men, vigilantes, human traffickers, and most other entities worth being wanted by.

Serve 2 Win, the first in a series of business guidebooks by entrepreneur coach and serial business owner, Mitch Durfee, offers an unusual approach to launching a small business. The single most successful basis for any entrepreneurial endeavor is that of being of service. Not only does a service-to-others approach attract customers and clients, it rewards business practitioners with an unshakeable sense of purpose, undergirded by the inherent happiness of using their expertise to assist others in need of help.

CEO of Hint, Inc., and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals, Kara found herself being called “fearless”, “confident” and even “unstoppable”, but nothing could be further from the truth. In Undaunted, she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves.

This riveting account reveals the secret corners of our supposedly flat world: black markets where governments are never seen but still spend outrageous amounts of money. Journalist Matt Potter tells the story of Yuri and his crew, a gang of Russian military men who, after the collapse of the Soviet Union, found themselves without work or prospects. So they bought a decommissioned Soviet plane - at liquidation prices, straight from the Russian government - and started a shipping business.

Thieves of Baghdad immerses the listener into the rich culture, the colorful characters, the double-dealing, and the derring-do, to sort out once and for all what actually happened during the chaos of the Baghdad invasion, exactly how the thefts took place, and how the most notable objects were retrieved. We hear Bogdanos and his team going on raids and negotiating recoveries, blowing open safes, and mingling in the marketplaces, often encountering an assortment of rogues and villains.

Wouldn't life be better if you were free of the daily grind - the conventional job and boss - and instead, succeeded or failed purely on the merits of your own investment choices? Free Capital is a window into this world. Based on a series of interviews, it outlines the investing strategies, wisdom, and lifestyles of 12 highly successful private investors. Each of them has accumulated £1 million or more - in most cases, considerably more - mainly from stock market investment.

Vividly reminiscent of the goings-on at Sterling Cooper - the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products - this is the story of what Madison Avenue was really like in the 1960s. A worldwide best seller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.

In the World War II era, Geoffrey Pyke was described as one of the world's great minds - to rank alongside Einstein. Pyke was an inventor, adventurer, polymath, and unlikely hero of both world wars. He earned a fortune on the stock market, founded an influential pre-school, wrote a bestseller, and came up with the idea for the US and Canadian Special Forces. Henry Hemming is the first reporter to sift through this extraordinary new information and finally tell Pyke's astonishing story in full: his brilliance, his flaws, and his life of adventures, ideas, and secrets.

The raucous and surprisingly poignant story of a young, Russia-obsessed American writer and comedian who embarked on a solo tour of the former Soviet Republics, never imagining that it would involve kidnappers, garbage bags of money, and encounters with the weird and wonderful from Mongolia to Tajikistan.

Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as 'high strung, fast talking, and wired on a combination of caffeine, fear, and greed at all times', García Martínez left Wall Street to make his fortune in Silicon Valley.

Ian Purkayastha is New York City's leading truffle importer and boasts a devoted clientele of top chefs nationwide, including Jean-Georges Vongerichten, David Chang, Sean Brock, and David Bouley. But before he was purveying the world's most expensive fungus to the country's most esteemed chefs, Ian was just a food-obsessed teenager in rural Arkansas - a misfit with a peculiar fascination for rare and exotic ingredients. The son of an Indian immigrant father and a Texan mother, Ian learned to forage for wild mushrooms from an uncle in the Ozark hills.

A great American voice narrates a poignant tribute to our most outstanding monument. One of Charles Kuralt's last projects, Our Lady of the Freedoms is a full-scale production of writer-director Norman Corwin's account of how the Statue of Liberty came to New York harbor.

Who would have thought finding a church home could be so hard? Peter and his wife have a strong marriage. But when it comes time to find a new church after they move, their differences couldn’t be more pronounced. At first, their aim is straightforward. He’ll write a book about the churches they visit. She’ll choose the one they’ll embrace as their new spiritual family. It sounds like a simple plan, but this Christian couple soon discovers their quest for a home church is far more difficult. An entertaining, poignant memoir for Christian believers, SHOPPING FOR CHURCH will give you ...