Marketing Memoir

What fairy tales do you remember from childhood? Why do you remember them? For over 20 years Rix Quinn was a business magazine editor. He worked with many freelance writers. One of his favorite co-workers was a lady who created confession-style fiction short stories for romance and general audience publications. She explained to him the "readability" of this genre. Quinn then began to study stories of this type, as well as classic fairy tales and the "lesson" style stories inspired by the ancient writer Aesop. That's what this very short report is about: how to create stories that inspire, ...

Here's a biographical profile of Henry J. Kaiser, a great industrialist and philanthropist who had a profound impact on America's ability to prevail in World War II. People tend to regard the great American titans of the past as robber barons, men who made their fortunes off the backs of the oppressed, flaunting laws and living like nabobs while others had to scratch for a living.

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes....

In the World War II era, Geoffrey Pyke was described as one of the world's great minds - to rank alongside Einstein. Pyke was an inventor, adventurer, polymath, and unlikely hero of both world wars. He earned a fortune on the stock market, founded an influential pre-school, wrote a bestseller, and came up with the idea for the US and Canadian Special Forces. Henry Hemming is the first reporter to sift through this extraordinary new information and finally tell Pyke's astonishing story in full: his brilliance, his flaws, and his life of adventures, ideas, and secrets.

Den of Thieves tells, in masterfully reported detail, the full story of the insider-trading scandal that nearly destroyed Wall Street, the men who pulled it off, and the chase that finally brought them to justice. Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions.

Dream Big, Spend Small: Want to Unleash Your Business Potential without Emptying Your Pockets? Learn How Here! Go beyond the myth that you need thousands of dollars to start promoting and advertising your business. In actuality, the early steps to market your business can cost almost zero dollars. This book will provide an entrepreneur on a tight budget the following tips and insights on how to promote your business without emptying your pocketbook. Harnessing social media as a tool to cultivate meaningful customer relationships and boost loyalty Tips on navigating professional circles to ...

On May 6, 2010, financial markets around the world tumbled simultaneously and without warning. In the span of five minutes, a trillion dollars of valuation was lost. The Flash Crash, as it became known, represented the fastest drop in market history. When share values rebounded less than half an hour later, experts around the globe were left perplexed. What had they just witnessed? Navinder Singh Sarao hardly seemed like a man who would shake the world's financial markets to their core.

Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as 'high strung, fast talking, and wired on a combination of caffeine, fear, and greed at all times', García Martínez left Wall Street to make his fortune in Silicon Valley.

Throughout her illustrious career, Charlotte Beers has been a CEO, a chairman, an undersecretary of state, and the first woman to appear on the cover of Fortune magazine. But none of those titles compare to what Charlotte is called today: a teacher, educating women across the United States and Europe on how to break the glass ceiling in what she calls “the era of forging ahead for women.” Now, Charlotte shares her extensive knowledge and experience in I’d Rather Be in Charge, detailing concrete solutions to the most serious issue facing working women today....

Across America and around the world, people wander through flea markets to search for lost treasures. For decades, no such market was more renowned than the legendary Chelsea flea market, which sprawled over several blocks and within an old garage on the west side of Manhattan. Visitors would trawl through booths crammed with vintage dresses, rare books, ancient swords, glass eyeballs, Afghan rugs, West African fetish dolls, Old Master paintings, and much more.

Wouldn't life be better if you were free of the daily grind - the conventional job and boss - and instead, succeeded or failed purely on the merits of your own investment choices? Free Capital is a window into this world. Based on a series of interviews, it outlines the investing strategies, wisdom, and lifestyles of 12 highly successful private investors. Each of them has accumulated £1 million or more - in most cases, considerably more - mainly from stock market investment.

Here is the rags-to-riches story of the man who sliced, diced, and julienned his way into our hearts and wallets—Ron Popeil—packed with hands-on, nuts-and-bolts guidance on how anyone with a product idea can make big money.

Black Market Billions blows the lid off the world's fastest-growing illicit industry: organized retail crime. Hitha Prabhakar reveals how criminals with ties to terrorist groups around the world are committing huge product thefts, and using the profits to fund terrorist acts. Prabhakar connects the dots and follows the money - from consumers dying for a deal to terrorist cells eager to do the killing.

If you Google "how to write nonfiction" you'll get a bunch of useless listicles and very few hard and fast rules to writing a great book. That's often because great books are stylistic and personal: they have a strong narrative voice and compelling stories. But if you don't already have a big platform, shooting for a smash hit can be perplexing and demotivating... as you wade through the mire of what you want to say and wrestle with ideas. Many brilliant leaders or visionaries struggle to finish their nonfiction book, memoir or even a simple "how-to" or "self-help" project because they have...

CEO of Hint, Inc., and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals, Kara found herself being called “fearless”, “confident” and even “unstoppable”, but nothing could be further from the truth. In Undaunted, she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves.

In Circle of Friends, award-winning journalist Charles Gasparino chronicles the massive federal crackdown that has already put some of the biggest names on Wall Street behind bars. Circle of Friends is not a defense of insider trading, but it does offer an account of the politics of Wall Street crime fighting, revealing the behind-the-scenes ambitions that motivate headlines and burnish political careers. A riveting work of narrative nonfiction, as engrossing and explosive as fictional thrillers of the finest magnitude.

Join David Denby, New Yorker critic and otherwise sensible man, on a whirlwind ride through an exuberant stock market, investment feeding frenzy, and the cataclysmic result of greed and illusion.

This book will follow a step-by-step process to help you start your career and further your career in the sales engineering world. You will find that you can enter this career at various technical skill levels to almost no technical skills, provided you have the charisma, drive, and interpersonal capability to tell great stories. The one goal is to become that trusted advisor for your customer and identify the critical business and technical issues you can solve.

The raucous and surprisingly poignant story of a young, Russia-obsessed American writer and comedian who embarked on a solo tour of the former Soviet Republics, never imagining that it would involve kidnappers, garbage bags of money, and encounters with the weird and wonderful from Mongolia to Tajikistan.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.