Marketing Memoir

James Cordier, a renowned figure in the commodity trading world, offers a captivating and honest account of his remarkable journey in Reflections of an Option Seller. From his humble beginnings in a small Wisconsin town to his rise as a prominent portfolio manager, Cordier's story is one of resilience, determination, and the relentless pursuit of mastering the art of commodity trading. In this memoir, Cordier takes listeners behind the scenes of his life and career, sharing invaluable insights and hard-won wisdom gained from nearly four decades of experience.

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

A great American voice narrates a poignant tribute to our most outstanding monument. One of Charles Kuralt's last projects, Our Lady of the Freedoms is a full-scale production of writer-director Norman Corwin's account of how the Statue of Liberty came to New York harbor.

Gallo Be Thy Name is the portrait of an American dynasty that rose from hardscrabble poverty in the early 1900s to become the most successful wine company in the world through toil, cunning, and crime. From selling Dago Red to Al Capone during Prohibition to conquering America's wine market with such plonk as Thunderbird and Ripple, and from the Great Depression to the roiling farm labor movements of the 60s and 70s, the Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Dan “Tito” Davis is the ultimate survivor. Having been an international fugitive for over 13 years, and across more than 54 countries, Tito had evaded the tough, three lettered trio of the F.B.I., C.I.A., and the D.E.A., and then, for good measure, the U.S. Marshals, Homeland Security, U.S. Customs, Interpol, local law enforcement agencies, immigration agents, mercenaries, guerrilla organisations, professional kidnappers, career hit-men, vigilantes, human traffickers, and most other entities worth being wanted by.

Vividly reminiscent of the goings-on at Sterling Cooper - the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products - this is the story of what Madison Avenue was really like in the 1960s. A worldwide best seller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.

Les Gold has been in business since age 12, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn. In this entertaining, honest book, Gold takes you inside some of his weirdest, wacki­est deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business - and neither should you.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

John Paulson, a softly spoken hedge-fund manager who still took the bus to work, seemed unlikely to stake his career on one big gamble. But he did - and The Greatest Trade Ever is the story of how he realised that the sub-prime housing bubble was going to burst, making $15 billion for his fund and more than $4 billion for himself in a single year. It's a tale of folly and wizardry, individual brilliance versus institutional stupidity.

Serve 2 Win, the first in a series of business guidebooks by entrepreneur coach and serial business owner, Mitch Durfee, offers an unusual approach to launching a small business. The single most successful basis for any entrepreneurial endeavor is that of being of service. Not only does a service-to-others approach attract customers and clients, it rewards business practitioners with an unshakeable sense of purpose, undergirded by the inherent happiness of using their expertise to assist others in need of help.

During Wall Street's last big bull market, there were brokers in $3,000 suits, billion-dollar IPO's, and 30-year-olds making $100,000 a month. And then there was Louis Pasciuto, who came from Staten Island at the age of 19 and discovered one indelible truth about himself: He was born to steal. This is the astounding, true story of the rise and fall of this fast-talking, street-smart wiseguy, as well as the insidious ways the Mob infiltrates, then controls, Wall Street.

Even before he was shot dead on the stairway of the tony Grand Central Hotel in 1872, financier James “Jubilee Jim” Fisk, Jr., was a notorious New York City figure. From his audacious attempt to corner the gold market in 1869 to his battle for control of the geographically crucial Erie Railroad, Fisk was a flamboyant exemplar of a new financial era marked by volatile fortunes and unprecedented greed and corruption. But it was his scandalously open affair with a showgirl named Josie Mansfield that ultimately led to his demise.

In 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products.

Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as 'high strung, fast talking, and wired on a combination of caffeine, fear, and greed at all times', García Martínez left Wall Street to make his fortune in Silicon Valley.

Thieves of Baghdad immerses the listener into the rich culture, the colorful characters, the double-dealing, and the derring-do, to sort out once and for all what actually happened during the chaos of the Baghdad invasion, exactly how the thefts took place, and how the most notable objects were retrieved. We hear Bogdanos and his team going on raids and negotiating recoveries, blowing open safes, and mingling in the marketplaces, often encountering an assortment of rogues and villains.

George Washington: general, statesman...businessman? Most people don't know that Washington was the country's first true entrepreneur, responsible for innovations in several industries. In George Washington, Entrepreneur, John Berlau presents a fresh, surprising take on our forefather's business pursuits. History has depicted Washington as a gifted general and political pragmatist, not an intellectual heavyweight. But he was a serious inventor and inveterate tinkerer and just as intelligent as Jefferson or Franklin.

Ian Purkayastha is New York City's leading truffle importer and boasts a devoted clientele of top chefs nationwide, including Jean-Georges Vongerichten, David Chang, Sean Brock, and David Bouley. But before he was purveying the world's most expensive fungus to the country's most esteemed chefs, Ian was just a food-obsessed teenager in rural Arkansas - a misfit with a peculiar fascination for rare and exotic ingredients. The son of an Indian immigrant father and a Texan mother, Ian learned to forage for wild mushrooms from an uncle in the Ozark hills.

Throughout her illustrious career, Charlotte Beers has been a CEO, a chairman, an undersecretary of state, and the first woman to appear on the cover of Fortune magazine. But none of those titles compare to what Charlotte is called today: a teacher, educating women across the United States and Europe on how to break the glass ceiling in what she calls “the era of forging ahead for women.” Now, Charlotte shares her extensive knowledge and experience in I’d Rather Be in Charge, detailing concrete solutions to the most serious issue facing working women today....

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.