Marketing Genius
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A Century of Marketing Genius
- How the Best Rules of Advertising & Marketing We Use Today Were Created Nearly 100 Years Ago
- De: Ash Waechter
- Narrado por: Virtual Voice
- Duración: 6 h y 2 m
- Versión completa
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General5 out of 5 stars 2
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Narración:4 out of 5 stars 2
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Historia5 out of 5 stars 2
What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to study the great copywriters. David Ogilvy, one of the most successful advertising men in the history of advertising, said that no one should be in the business of advertising without reading Scientific Advertising by Claude Hopkins at least seven times. Scientific Advertising was a book published in 1927! Better yet, read A Century of Marketing Genius and get a wealth of marketing genius from David Ogilvy, Claude Hopkins, John E. Kennedy, John ...
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A Century of Marketing Genius
- How the Best Rules of Advertising & Marketing We Use Today Were Created Nearly 100 Years Ago
- Narrado por: Virtual Voice
- Duración: 6 h y 2 m
- Fecha de lanzamiento: 01-19-24
- Idioma: Inglés
- What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to ...
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