Marketing Communications

Introducing your gateway to becoming a master of influence and persuasion, "Persuasive Mastery" – the essential guide for anyone looking to elevate their communication skills, amplify their influence, and navigate the intricate world of human interaction with finesse and integrity. Dive into the captivating depths of persuasion with the groundbreaking book, "Persuasive Mastery," a comprehensive and engaging resource meticulously crafted for those seeking to unlock the full potential of their persuasive power. This transformative reading experience will guide you through the subtle art and...

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida. El Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.

Discover the power of high-performance marketing with "High-Performance Marketing for Business Owners." This revolutionary book will teach you how to attract new customers, achieve repeat purchases, and turn them into your most loyal advocates. You will learn proven strategies to effectively position your business in the market, create persuasive messages, and build lasting relationships with your customers. From identifying your target audience to implementing cutting-edge marketing tactics, this book will guide you every step of the way. Discover how to leverage the latest digital ...

Would you like to exponentially increase your sales? Would you like to have the ability to persuade many people at the same time? If the answer is yes, then our book is just what you need. 💪📚💡💰 In "The Mass Persuasion Method", you will discover the most effective techniques and strategies for success in sales and taking your persuasive abilities to the next level. Through this book, you will learn how to identify the needs and desires of your potential customers, how to present your products or services persuasively, how to handle objections, and how to successfully close sales....

In the world of financial service sales, the most important component in your success is you. Not the process, not the service or product, not the numbers - YOU! People need your services! And often what stands in the way of making the decision is you, the advisor, who is not equipped to lead the conversation that provides what the prospective client needs to make a decision to get your help.

One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.

You don’t need permission to become a best-selling author. You just need a plan. Whether you’re a first-time writer with a message burning inside you or a seasoned entrepreneur ready to turn your expertise into a published book, Write to Sell is your step-by-step guide to writing a book that doesn’t just sit on shelves—it sells. In this refreshingly practical and deeply motivating blueprint, you’ll learn how to: Discover your true purpose as an author Identify a topic that lights you up and serves your audience Outline, write, and edit with clarity and confidence Create a standout...

Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview.

Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation. Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm, and conviction, rapidly and naturally.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.

This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local businesses in under ten minutes. With a simple interface and no technical skills required, you can craft unique solutions that local businesses will eagerly pay $499 a month for. Local Business Marketing provides step-by-step instructions and over 55 niche-specific ideas, ensuring your success from day one. These Custom GPTs automate tasks like appointment setting, customer inquiries, and more, revolutionizing local businesses’ operations and boosting ...

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.

Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.

Introducing the ultimate guide to building a successful virtual assistant business - Virtual Assistant 101! Whether you're looking to earn some extra income or start a full-fledged home-based business, this eBook has got you covered. Chapter by chapter, Virtual Assistant 101 breaks down everything you need to know to start and run a thriving virtual assistant business. From understanding the role of a virtual assistant to identifying your ideal client and niche, this eBook gives you the tools to get started. Plus, with expert advice on building your online presence and creating a powerful ...

Email Writing Skills helps you write quick, effective emails for fast money-making, using simple steps and smart AI tools. My book shows you how to write money-making emails that get results in just 10 minutes. Using both your skills and AI tools, this system is meant to help you quickly write emails that have a big effect. Quick and useful You’ll learn how to write persuasive emails quickly and easily. You’ll learn how to quickly make money with emails, skipping common problems like writer’s block and long drafts. AI Improves Efficiency AI tools can help you come up with catchy ...