Marketing Communications

A large and growing number of people are distracted, overwhelmed, and isolated today and this has resulted in a steep decline in receptivity to another sales pitch, call, or email. And the harder you try to sell, the greater the resistance. Unreceptive reveals the surprisingly simple and refreshing solution to this problem that is a sharp contrast to traditional approaches to selling, revealing why the receptivity of an audience is far more important than the power of the message.

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.

Stop Shouting. Start Connecting. "Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause." —Marty Neumeier, The Brand Gap Tired of yelling into the void, hoping donors notice your mission? Raise Your Voice: A Cause Manifesto is your playbook to ditch the noise and craft a message that turns supporters into champions. StoryBrand Certified Guide and Brand Strategist Brian Sooy distills decades of expertise into bold, actionable strategies that help mission-driven leaders—like you—cut through the clutter....

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple - you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill!

This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local businesses in under ten minutes. With a simple interface and no technical skills required, you can craft unique solutions that local businesses will eagerly pay $499 a month for. Local Business Marketing provides step-by-step instructions and over 55 niche-specific ideas, ensuring your success from day one. These Custom GPTs automate tasks like appointment setting, customer inquiries, and more, revolutionizing local businesses’ operations and boosting ...

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the listener will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the listener from mental readiness to the principles of getting your way and the power that persuasion offers.

BUILD YOUR BUSINESS WITH THIS PROVEN INFLUENCER MARKETING STRATEGY Leverage your time, make a difference, and monetize your message! Experts, entrepreneurs, and leaders market through books, videos, and media. You can, too! Successful serial entrepreneur, TV writer-producer, and bestselling author Aurora Winter, MBA, reveals how you can use this Thought Leader Launch™ marketing and branding strategy to reach, raise, and make millions. Your book is the ultimate marketing asset and referral tool. It can create a tipping point for your business, startup, nonprofit, church, or organization. A...

Increase Your Market Value... Master the Science Behind Buyer Behavior To Create Messaging That Resonates, Engages, And ConvertsHave you ever wondered why some sales copy works so effortlessly, while other messages seem to fall flat? The difference isn't just about the words... it's about understanding the psychology behind those words. Buyer Psychology is the secret weapon that top-paid copywriters use to create messaging that connects deeply with their audience and inspires action. If you're serious about elevating your copywriting skills and standing out in a crowded marketplace, this is...

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

A 2022 SOVAS Awards nominee for Best Business Audiobook - It’s time to find your marketing rhythm! Most real estate agents struggle with marketing. After all, we sell homes. There’s no reason selling our services should come naturally. Shortcuts won’t cut it: purchased leads often lead to random results.

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.

Social media is here to stay. This book will help you navigate through digital sites and platforms. In ranking order, you will be introduced to eleven of the most popular social media apps. For each site, you will learn what the application is and will be provided a quick user’s guide. By the time you are finished reading this reference guide, you will be more familiar with how to navigate your way around the various platforms and apps. What is Social Media? Social Media is any digital application platform that allows people to share content and interact with each other, in real-time, ...

Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You'll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren't, who else in their company or another department might be.

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

“When I pick up the phone, I just freeze.” “I don’t know what to say, I get all nervous and just throw up all over them.” “I am afraid of calling my friends, what if they get upset at me? What if they say no? What if they get upset at me for trying to sell them something?” “I am not a salesperson.” “I am terrified of them saying no.” “I can’t handle rejection.” Any of the above “Ring a bell?” (Forgive the pun!) Not to worry, you have exactly what you need in your hands right here, right now. Paul G Walmsley helps network marketing professionals who are ...

Public Relations is an industry that moves at lightning pace. Few sectors hold responsibility for such a broad remit; from managing reputation to crisis communications, from creating content for multiple channels to supporting the sales team. This book calls on practitioners to make a choice: Hasty, predictable campaigns that tick boxes but never truly exceed expectations, or a more considered approach that accounts for a fully integrated strategic process. What does the book cover: Chapter 1: A brief look at the Barcelona Principles 2.0, and what the 2016 news cycle means for the future of...

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.