Marketing Communications

In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment.

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.

Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.

What's Wrong with China is the widely anticipated follow-up to Paul Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole. Once again, Midler delivers the goods by rejecting commonly held notions, breaking down old myths, and providing fresh explanations of lesser-understood cultural phenomena.

Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You'll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren't, who else in their company or another department might be.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

Marketing in 100 Minutes In sprint with fun to the point for all Long distance for all is out! Our time is characterised by speed, speediness and breathtaking progress. In-depth knowledge is increasingly reserved for specialists. The number of complex texts on the subject of marketing is overwhelming. This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way. It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big points. Written by ...

Email Writing Skills helps you write quick, effective emails for fast money-making, using simple steps and smart AI tools. My book shows you how to write money-making emails that get results in just 10 minutes. Using both your skills and AI tools, this system is meant to help you quickly write emails that have a big effect. Quick and useful You’ll learn how to write persuasive emails quickly and easily. You’ll learn how to quickly make money with emails, skipping common problems like writer’s block and long drafts. AI Improves Efficiency AI tools can help you come up with catchy ...

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

Personal presence is difficult to define but easy to recognize. People with presence carry themselves in a way that turns heads. When they talk, people listen. When they ask, people answer. When they lead, people follow. Personal presence can help you get a date, a mate, a job, or a sale. It can help you lead a meeting, a movement, or an organization. Presence is not something you're born with - anyone can learn these skills, habits, and traits.

Crack the code of job interviews with "Interview Mastery" – your complete guide to owning the recruitment process and securing your dream job. This eloquently written eBook equips you with vital tools, insights, and strategies to navigate the complex labyrinth of the job market with ease. "Interview Mastery" opens with a comprehensive understanding of the volatile job market, helping you to identify potential opportunities and industries that resonate with your career path. It then helps you to turn the lens inward with a keen self-evaluation chapter, guiding you in uncovering your ...

"The Email Marketing Blueprint: Strategies for Engagement and Conversion" is an essential guide for any marketer or business owner looking to master the art of email communication. This comprehensive book covers every aspect of email marketing, from its historical evolution to futuristic trends. Readers will begin by understanding the fundamentals, including how to build and maintain a robust email list and the key components that make an email campaign successful. The book delves into advanced strategies such as segmenting audiences for targeted campaigns, crafting compelling content, and ...

To achieve efficiency, productivity, and significant results, you need to make the best use of the resources available to you. Productivity expert Maura Thomas helps you nurture the crucial resource that is your work culture and build productive habits for yourself and your team, without letting work take over your life. Everyone Wants to Work Here empowers you to define what productivity means for your team and to create conditions that support your own productivity. Starting with yourself, Thomas's holistic advice will help you develop productive strategies for your whole team.

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.

Te ha pasado que alguien te cuenta algo y que lo único que te viene a la cabeza es: “¿Y A MÍ QUÉ?”. Bueno, no permitas que le suceda así a tu audiencia cuando comuniques tus ideas o contenidos. Lo que tú quieres es conectar a nivel emocional, que lo que digasles importe y que mantenga su atención. ¿Cuál es el secreto? Entender qué es ESO que responderá al “¿Y A MÍ QUÉ?” de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas.