Marketing Communications

BUILD YOUR BUSINESS WITH THIS PROVEN INFLUENCER MARKETING STRATEGY Leverage your time, make a difference, and monetize your message! Experts, entrepreneurs, and leaders market through books, videos, and media. You can, too! Successful serial entrepreneur, TV writer-producer, and bestselling author Aurora Winter, MBA, reveals how you can use this Thought Leader Launch™ marketing and branding strategy to reach, raise, and make millions. Your book is the ultimate marketing asset and referral tool. It can create a tipping point for your business, startup, nonprofit, church, or organization. A...

Did you know that knowing public relations (PR) strategies can help amplify your voice and the impact of your work as a science communicator? If you’re a freelance science writer, having a PR strategy can help you gain more clients, make more money, and find more opportunities to talk about and promote your work. Yet, if you have a science background, you may not have ever learned about PR in your classes. This book makes the case for PR in science writing and communication. Learn about the essential foundations of PR, social media, podcasting, media relations, crisis communications, and ...

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

On average, people leave about 20 percent of potential mutual gains untapped in any negotiation. This is akin to taking 20 percent of the value in any deal and dumping it into a garbage canister. Finding that hidden 20 percent, the “sweet spot”, is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations.

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

While written for the wedding and event industry, these tips can help almost any business, as ghosting is a universal frustration. Why Are They Ghosting Me? includes a recap of the eight tips from Why Don't They Call Me? and ideas for how to handle pricing questions from Alan's most popular book: Shut Up and Sell More Weddings & Events. Whether you've listened to those books, or not, Why Are They Ghosting Me? will help you reduce the ghosting and get you more replies from prospects and current customers.

You don’t need permission to become a best-selling author. You just need a plan. Whether you’re a first-time writer with a message burning inside you or a seasoned entrepreneur ready to turn your expertise into a published book, Write to Sell is your step-by-step guide to writing a book that doesn’t just sit on shelves—it sells. In this refreshingly practical and deeply motivating blueprint, you’ll learn how to: Discover your true purpose as an author Identify a topic that lights you up and serves your audience Outline, write, and edit with clarity and confidence Create a standout...

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.

Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don’t have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as ‘content marketing’ – or ghost-blogging for CEOs. Mark isn’t a university-trained marketer or a self-declared social ...

*** SILVER MEDAL WINNER - 2024 Global Book Awards (Business Development Category) *** "Your Nonprofit Success Awaits! The Essential Reference Guide for All Aspects of Starting & Running a Nonprofit" This award-winning nonprofit book will help you sort out the necessary steps of setting up a new nonprofit and the order to do them for the quickest, easiest result, so you can start running your programs and collecting the tax-deductible donations as soon as possible. From the seed of an idea about starting a new nonprofit to running a successful charitable organization, the book takes you step...

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in international marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of international strategic and ...

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local businesses in under ten minutes. With a simple interface and no technical skills required, you can craft unique solutions that local businesses will eagerly pay $499 a month for. Local Business Marketing provides step-by-step instructions and over 55 niche-specific ideas, ensuring your success from day one. These Custom GPTs automate tasks like appointment setting, customer inquiries, and more, revolutionizing local businesses’ operations and boosting ...

Unpack web copywriting secretsYou know deep down that a great website can be the key to higher sales and more leads and customers. So how are you supposed to create effective content if you don’t have any idea what’s involved? That’s where this book steps in and holds your hand on the pathway to a better business with an outstanding website. Your website is your bread-and-butter so why take chances? Unpack the secrets to providing persuasive copy across your entire site that’s powerful enough to knock someone off their chair. Plus, you’ll get the lowdown on SEO advice, writing for...

HOW TO BUILD VALUABLE BUSINESS RELATIONSHIPS BY CONNECTING WITH YOUR COMMUNITY “This book is a wealth of information and valuable advice on how to engage with potential clients and expand your business. The strategies offered make sense and are simple and effective ways for even new business owners to have a positive impact on their client base, sales and business growth. I have found this book to be so beneficial for my business and implementing the different ways of meeting and engaging with people has definitely benefited my confidence to go out and network more freely. Highly ...

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple - you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill!

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.

Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.