Marketing Communications

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

So you’ve gone freelance. And you’re making a living. But have you made yourself a life? Freelancing can be a wonderful way to work. But if you want to build a thriving freelance enterprise, just being good at what you do is not enough. You also need a business brain that will drive your freelancing forward and safeguard your success. The Freelancer’s Business Brain will give you all the commercial, strategic and management skills you need to build and grow your freelance business. You’ll learn how to: Define your service and understand the unique value you bring Craft a strategy to...

Are you struggling with talking to people? Are you struggling to engage with people? Are you struggling to talk to a crowd? This book will teach you how to develop your character and also how to actually talk to a crowd of people in front of you and those close to you, such as friends and family.

Matthew Pollard, un reconocido experto en ventas y un introvertido, ha creado y perfeccionado un sistema de venta transparente, auténtico y de baja presión, sin técnicas de cierre duro o de venta de bulldogs. La ventaja del introvertido te equipará con un sistema completo enfocado a la venta transparente, auténtica y de baja presión.

Los influencers realizan un doble intercambio: por un lado, ofrecen contenidos de calidad a una audiencia digital a cambio de su atención; por otro lado, una vez que consiguen un nivel muy alto de visibilidad, ofrecen esa atención a empresas a cambio de dinero, productos o servicios. Si quieres ser un influencer, tanto para el primer intercambio como para el segundo, deberás desarrollar conocimientos en torno a las plataformas, las audiencias y los contenidos que te permitirán llegar a un máximo punto de visibilidad, para luego poder monetizar tu actividad.

In The Human Principle: Service, Connection, and Success in Business, you will discover how to build a successful business by focusing on what truly matters—people. In a world often consumed by transactions and numbers, this book brings the focus back to the core of business: genuine human relationships. You will explore three key principles: a respectful and principled attitude, a service-first mindset, and the art of forming real connections.

We need a clear-eyed look at what’s happening in society right now. Misinformation, fake news, and politicization is affecting how we as a society come to grips with a global pandemic, economic inequality, and racial injustice. If we are to mend the divides between us and grapple with the challenges before us, we need, first, to understand the why.

You don't have to surrender your personality and drive to the robot overlords, but it's critical to leverage all of the tools available. David J.P. Fisher, best-selling author of Networking in the 21st Century, shows how the sales professionals that will survive and thrive in the new world, will learn to integrate technology into their existing relationships. Information has become a commodity, and there are new resources that separate the mediocre from the masters: influence and attention.

Are you looking for more ways to attract customers and make better sales? Hacking the Content Marketing Code will take you through all the steps and strategies to grow your business through the power of content marketing. Get access to the industry’s best-kept secrets. This is your comprehensive guide to connecting with your customers, strengthening relationships, and converting leads. This book provides invaluable marketing insight in a simple, practical way. Step up your content marketing game and generate the sales you want!

DESPRE AUDIOBOOK. Puterea de convingere este una dintre cele mai vândute cărţi din secolul XX. Metodele fascinante ale lui Napoleon Hill au ajutat nenumăraţi oameni să-şi recapete încrederea în sine, să-şi descopere şi să-şi stăpânească capacitățile mentale, să-şi cultive dorinţa de a reuşi în viaţă, şi totul numai folosind arta convingerii. Cum putem să preluăm controlul asupra minţii noastre? Ce trebuie să facem ca să ne menţinem entuziaşti, să ne cultivăm abilităţile de negociere şi să ne sporim capacitatea de a face prezentări convingătoare?

Unlock The Secret To Success: Build Relationships That Work, Establish Connections In Business And Life, And Master The 4C Connection Model™ Designed to empower organizations by growing leaders capable of fostering effective and mutually beneficial relationships, "Relationships That Work: 4 Simple Steps to Building Intentional Connections in Business and Life" by Alex D. Tremble is the ultimate guide for those ready to transform their professional lives. Are you tired of watching your peers achieve their goals and build long-lasting relationships that skyrocket their careers? You might ...

From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.

In this audiobook, you'll learn the top tips for building your personal brand and becoming the go-to leader, using Dr. Jamil's proven system to get predictable results. Are You Visible?: A Simple Guide on How to Be Seen, Heard, and Chosen as the Go-to Leader is a must-listen for anyone looking to make an impact in their industry. Get your copy today and start being seen as the expert you are!

Did you know that everything is negotiable? Unfortunately, most people are poor negotiators, and the number one reason why can be traced back to early childhood. This audio series can help you change that. Whether you are trying to influence or negotiate with your largest client, boss, spouse or even one of your children—you need to be skillful. Do you think it might help to be better at reading body language?

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.

A lo largo de los años, he compartido algunos métodos de persuasión para usar en relaciones íntimas y románticas. Un ejemplo podría ser este: he escrito cosas sobre los efectos influyentes del tacto en una cita o compañero. Otros libros también han explorado los impactos convincentes de hacer pequeñas solicitudes antes de solicitar una cita.

The case studies and exercises in this audiobook provide you with a valuable road map to effortlessly engage the right readers and achieve the results you want for your reader, your book and yourself. After all the effort you’ve put into your book, don’t stop short of your goal! Learn what it takes to make your book a success.

This book is a short yet deep dive into the art of finding and closing freelance marketing clients. Using a simple four-step system, you can design your business to run smoothly and remove key bottlenecks in your client pipeline.

Run With Foxes is a blistering, must-listen collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

Utilice esta guía de narración de historias como una base para cambiar la forma en la que narra sus historias. Los ejemplos ofrecidos son de algunos de los más grandes oradores del mundo, narradores de historias, con el asesoramiento de los principales expertos. Desde los autores más vendidos hasta los oradores de motivación que transforman generaciones, este libro cubre todos los fundamentos del extraordinario arte de narrar historias. Los consejos que aparecen aquí le ayudarán a transmitir sus historias y la gente que las escuche se sentirá involucrada y motivada.