Marketing Communications

Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.

Master the Art of Public Speaking to your professional audiences Public speaking need not be a daunting task. This skill is crucial for self-employed heads of new companies shaping their branding and identity to potential customers. You are the product and if you cannot engage your audience, your are reducing your chances of the success of your new business. Research from leading communication experts has shown that structured practices and mindful strategies can drastically enhance speaking abilities. Here's a sneak peek at what you'll uncover inside this transformative guide: 10 Effective...

At the root of all creative expression is a deep, inborn, and very human desire to be heard and understood. Ask yourself this simple question: why write at all? Once you've managed to answer this question for yourself, you'll have found something that will be incredibly valuable to your writing career, wherever it takes you: your purpose. Tapping into the deep roots of why you are compelled to write at all is a brilliant way to unlock your true motivations and your ultimate reason for writing.

Embark on a transformative journey through the intricate world of property transactions with "Mastering the Art of Real Estate Negotiation". This eBook plunges into the heart of negotiation, unmasking a synergetic blend of strategy, psychology, and effective communication that will equip readers with the necessary tools to conquer any deal. An introduction paves the way to the complex landscape of real estate, where markets fluctuate and opportunities abound. Knowledge is the most powerful ammunition in any negotiation. Feed your intellectual arsenal with an in-depth exploration of the ...

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

We all know the importance of having a good reputation. We all know just how critical it is for people to look at us in a favorable light. But, the unfortunate truth about today's world and its hyper-fast communications across mobile and Web platforms, is that word spreads fast. And, when mistakes are made, people certainly know how to call others out on it. Whether or not you've had issues with your reputation in the past, this audiobook will open your eyes to just how to build, protect, and repair a reputation.

If you're looking for a revolutionary way of doing business, then this audiobook is for you. Steve Beecham has created a never-ending referral machine. When you follow Steve’s simple yet revolutionary approach to building your business, life becomes more enjoyable and wealth-building opportunities present themselves freely.

¿No sería mucho más fácil si tus clientes levantaran el teléfono y te llamaran? Esto es lo que Alan Berg escucha de todos los profesionales para eventos alrededor del mundo. Sin embargo, en el mundo real hay más posibilidades de recibir solicitudes via email, por medio del website, mensaje de texto, what’sApp y mesenger, más que por medio de una llamada. ¿Como puedes crear esa conexión, continuar con la conversación que ellos han iniciado y en muchos casos hacer la venta, sin poder hablar con ellos via telefónica o en persona? Esto es lo que Alan responderá para ti en este ...

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.

In today's digital age, online reviews can make or break your business. According to recent studies, 91% of consumers regularly read online reviews before making a purchase, and 84% of people trust online reviews as much as a personal recommendation. This is why it's crucial to have a system in place to generate positive reviews and manage your online reputation. With this comprehensive guide, you will have all the tools you need to turn your business into a raging success.

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.

With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why, instead of blaming others, we can look inside ourselves and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders and employees how improving emotional communication increases profits and enhances lives.

Introducing ChatGPT for Workplace Communication - the ultimate guide to transforming your communication and collaboration in the workplace! In this eBook, you'll learn everything you need to know about ChatGPT and how it can benefit your business. Chapter 1 lays out the groundwork for why ChatGPT is the future of business communication, examining the evolution from traditional communication tools to the cutting-edge AI-powered ChatGPT. In Chapter 2, we break down just how ChatGPT works and the incredible capabilities it possesses, including its ability to learn and understand human language...

First of a two-book series to address problem solving and writing skills among your team or students via a simple proven formula that is the foundation to structured thinking, to write clearly, to persuade a target audience to say yes. You can put it into practice right away!

Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted. They shouldn't. Research reveals that these core relationships are often the weakest...and can prove more vital than missed networking opportunities.

A 2022 SOVAS Awards nominee for Best Business Audiobook - It’s time to find your marketing rhythm! Most real estate agents struggle with marketing. After all, we sell homes. There’s no reason selling our services should come naturally. Shortcuts won’t cut it: purchased leads often lead to random results.

In their corner, the big guys have teams of marketing professionals, large budgets, and resources for things like testing, research and advertising. Finally, the small business owner has someone in their corner, Chuck Mefford. Chuck teaches you how to get into the minds of consumers and connect with them. Branding is all about being a top-of-mind business. So, whenever people need the products or service you offer, they think of you first.

Unlock your full potential as a salesperson with Sales Affirmations: Mastering Communication Skills for Sales Success, the ultimate guide to mastering the art of persuasive communication. This powerful book is packed with carefully crafted affirmations designed to boost your confidence, sharpen your interpersonal skills, and keep you motivated to close more deals. Whether you're a seasoned professional or just starting in sales, these affirmations will help you build stronger connections with clients, handle objections with ease, and stay focused on achieving your goals.

You want people to recognize you, like you, and trust you, so they buy from you. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, best-selling author, popular speaker, and award-winning entrepreneur, shares the secrets of creating a trusted brand.