Marketing Communications

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.

The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work.

Personal presence is difficult to define but easy to recognize. People with presence carry themselves in a way that turns heads. When they talk, people listen. When they ask, people answer. When they lead, people follow. Personal presence can help you get a date, a mate, a job, or a sale. It can help you lead a meeting, a movement, or an organization. Presence is not something you're born with - anyone can learn these skills, habits, and traits.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.

Sellers, you had asked and now we have delivered the audiobook that will put you in the driver’s seat for your next customer negotiation. Our old ways of selling won’t work any longer. The buying center is growing exponentially, and procurement tactics are being utilized across the customer organization. We must understand the true buying criteria for our opportunities and take charge of the games we know will be played.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

With AI we now realize that you can easily create any type of book that we wish, so where do we start? What if we start with proven winners? What if we create a book that's similar to a bestseller? I am going to show how to create a book lightning fast with my secret method. This method isn't for just creating romance books, it can be applied to any kind of book you want to create I use the the power of ChatGpt plus my method to create books that have the ability to become bestsellers fast. Check it out, you will be blown away by this method.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.

*** SILVER MEDAL WINNER - 2024 Global Book Awards (Business Development Category) *** "Your Nonprofit Success Awaits! The Essential Reference Guide for All Aspects of Starting & Running a Nonprofit" This award-winning nonprofit book will help you sort out the necessary steps of setting up a new nonprofit and the order to do them for the quickest, easiest result, so you can start running your programs and collecting the tax-deductible donations as soon as possible. From the seed of an idea about starting a new nonprofit to running a successful charitable organization, the book takes you step...

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.

Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.

In today's digital age, online reviews can make or break your business. According to recent studies, 91% of consumers regularly read online reviews before making a purchase, and 84% of people trust online reviews as much as a personal recommendation. This is why it's crucial to have a system in place to generate positive reviews and manage your online reputation. With this comprehensive guide, you will have all the tools you need to turn your business into a raging success.

Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.