Marketing Communications

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

People have been talking about selling the same way for years. They might use different phrasing, but they’ve been saying the same things. “Don’t take no for an answer”! “Always be closing"! “You’re either born to sell, or you’re not". Well, guess what, times have changed. You don’t have to sell like that anymore! And no, you don’t have to be born with “the sales gene”. Anybody can succeed in sales, and better yet, everybody will find more success by being themselves.

With Winning Moves: Body Language for Business you can learn to present a new and enhanced super-you to people, prospects, customers, and leads. You can learn to spot and decode nonverbal signals, and handle indifference, skepticism, objections, or hostility. In Winning Moves: Body Language for Business you will find real world techniques that will improve your power to listen, to convince, win new clients, expand your sphere of influence, augment your attraction, and beef up your bottom line.

Employers will ask you questions about money (how much do you make, how much do you want to make) in the interview, and you must know what to say when they do. In this report, I tell you how to keep everybody happy by smoothly answering questions about salary, from the interview to the negotiations.

Step into the arena of a fast-changing business landscape with "Future-Proof Strategies," your essential guide to navigating the unpredictable currents of modern markets. As the world hurtles forward, driven by technological innovation and shifting consumer expectations, businesses must adapt or risk becoming relics of the past. This compelling eBook offers a deep dive into the art and science of market evolution, equipping you with the tools to not only survive but thrive in the face of relentless change. "Future-Proof Strategies" peels back the curtain to reveal the intricate workings of ...

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

International Marketing in 100 Minutes In sprint with fun to the point for all Long distance for all is out! Our time is characterised by speed, speediness and breathtaking progress. In-depth knowledge is increasingly reserved for specialists. The number of complex texts on the subject of international marketing is overwhelming. This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way. It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big...

Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation, and inspiration, yet the disconnect remains - you're still only telling. To truly influence people, you need to go deeper than that - you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook.

Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative-industry professionals in an unprecedented celebration of popular culture in all its forms.

Throughout the 10 years experience in coaching and employment counseling, I noticed that introverts feel more challenged when it comes to job hunting. Being an introvert myself, I want to help them become more successful in a professional world that seems more impressed with the extroverted behavior.

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you - to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas.

In their corner, the big guys have teams of marketing professionals, large budgets, and resources for things like testing, research and advertising. Finally, the small business owner has someone in their corner, Chuck Mefford. Chuck teaches you how to get into the minds of consumers and connect with them. Branding is all about being a top-of-mind business. So, whenever people need the products or service you offer, they think of you first.

Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.

Recent changes in the book industry have afforded new authors the opportunity to self-publish with relative ease. Yet, for newcomers to the industry, publishing a book is still a daunting task. Write It Right: The Guide to Self-Publishing Your Best Book provides both aspiring and seasoned authors with a road map to success. The following questions are answered in the book: * What are ten great reasons to self-publish? * What are ten of the greatest challenges to self-publishing? * What is the primary reason you are writing your book? * How do you determine your book’s topic or subject ...

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.

It would be so much easier if they'd just pick up the phone and call you, wouldn't it? That's what Alan Berg hears from wedding and event pros around the world. How can you create a rapport, continue the conversation they've already started, and in many cases even get the sale, without speaking with them on the phone, or in person? That's what Alan will answer for you in this book. He'll show you how to get them to reply quicker, and how you can convert those inquiries to appointments - whether live or virtual - and even make sales, all using the same method they used to reach out.

This may be the most important book you will ever hear. Whether you're an up-and-coming manager full of ambition and ideas, or an independent entrepreneur with big dreams of your own, you need to master the art of the perfect pitch. Why? It's your one opportunity to present yourself to potential clients or employers - your one chance to make a positive first impression, sell your personal vision, and, ultimately, close the deal. And sometimes, you only have three minutes to do it.