Market Research

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

Through market research, you can find the appropriate niche in which to start a business, or you can identify whether the niche your existing business is in will continue to do well.

Are you an entrepreneur looking to launch a successful online business?The future is now, and it's time to consider incorporating AI into your digital marketing strategy. AI, or artificial intelligence, has become a game-changer in the world of online business. It provides businesses with the ability to streamline their operations, enhance customer experiences, and improve their overall bottom line. From chatbots to personalized product recommendations, AI can help your business stand out in a crowded digital marketplace. Inside this brand-new comprehensive, professionally designed eBook, ...

In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives. Drawing on the wisdom of philosophers, scientists, and artists, Harris uncovers three realms where humans have always found deeper meaning: the worlds of Craft, the Sublime, and Care.

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. This newly released paperback edition has all ...

The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell. If, as a skilled marketer, you had this information, could you convert them? In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call.

In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet.

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.

Smart products are everywhere. They're in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do - and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver - it's where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you'll leave the competition in the dust.

All of us want to live a life of financial freedom. But getting rich overnight isn’t going to happen. If you want to get rich, the best way is to do the things that made rich people rich. This book gives you a proven plan to make more money and to get rich over time. If you are looking for a way to do nothing, change nothing, and still get rich, this book isn’t for you. But if you want to learn the real secrets of the wealthy and are willing to work hard and make changes to your outlook and your life, anyone can get rich slowly.

Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.

This book is designed to give you the tools you need in order to effectively communicate with others through influence and persuasion. Whether it be in a business setting, an interview, in front of an audience or even your friends and family, this how-to guide gives in depth knowledge on how to get others to think like you.

On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.

Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us? With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjørnsen explain why we're so attached to numbers and how we can free ourselves from their tyranny.

The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why.

Revealing the Invisible provides a front-row seat to the mind-blowing future, where businesses of the 21st century can read consumers’ minds and make informed decisions based on their behaviors and tendencies. The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior.

China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.